On April 14, 2023, NetEase Cloud Music released the latest phase of its iconic musician support project "Cloud Ladder Project", namely the "Cloud Ladder Project 2023 Phase I". As the most important incentive and support program for musicians in the original music industry, the first phase of the "Cloud Ladder Plan 2023" has further increased the income support for musicians, and created a better creative living environment for musicians through measures such as 100% of the proceeds from platform broadcasting, so that every musician can reap sufficient returns through their works.
"Cloud Ladder Project" is a diversified support program for musicians launched by NetEase Cloud Music in 2018, including revenue, traffic and functional services, aiming to provide musicians with a better creative environment and development space and help every music dream. Since then, the ladder project has upgraded its rights and interests many times in the past six years, and has continuously expanded its support for musicians. For example, in last year's "Cloud Ladder Project 2022", NetEase Cloud Music expanded the scope of musician certification, in addition to songwriters, arrangers and producers can also settle in and verify the identity of musicians; The three parties of lyrics, music and singing may negotiate the proportion of participation in the sharing of works; All advertisements on the platform are included in the share; Added one-click rights protection service for authorized songs.
This year, NetEase Cloud Music once again upgraded and launched the "Cloud Ladder Plan 2023" in response to the needs and needs of musicians, and took the lead in launching the "Cloud Ladder Plan 2023 Phase I" in April. According to relevant information, the "First Phase of the Cloud Ladder Project 2023" is mainly aimed at the broadcast revenue of the work platform to increase support for musicians.
Specifically, the "Ladder Project 2023 Phase I" will provide musicians with generous cash incentives for high-quality works, and exclusive songs signed on January 1, 2023 will enjoy the incentive rewards brought by the adjustment of the sharing ratio, and musicians with a total annual income of less than 200,000 yuan on the platform will increase the revenue share ratio of broadcasting on the platform to 100%, and after exceeding 200,000, they can also enjoy a 70% share ratio. In other words, after deducting relevant channel fees and operating costs, artists who sign exclusive songs will receive 100% of all revenue from NetEase Cloud Music in the future, including membership subscriptions, single subscriptions and digital album sales. And the incentive reward mechanism is "more signing, more gain, no cap", which means that the income of musicians who sign exclusive songs will be greatly improved.
In addition, the first phase of the "Ladder Project 2023" also adds a variety of "exclusive privilege services" for musicians, including ISRC assistance application services, global distribution opportunities for original works, opportunities for automatic monitoring and protection of rights protection on the platform, and priority sublicensing opportunities for works. Through these various promotion services, we help excellent original music works be heard by more people.
NetEase Cloud Music also said that the first launch of the "Cloud Ladder Project 2023 Phase I" is also to support the creation of original musicians with greater strength. All musicians can now open NetEase Cloud Music to search for "Cloud Ladder Project" to participate in related activities. They also revealed that later this year, the "Ladder Project 2023" will also have follow-up service measures to meet the needs of other needs of the musician community, please wait and see.
Relevant data shows that NetEase Cloud Music has continued to help musicians improve their revenue in the past few years and help them obtain a better creative environment. For example, a relevant survey in 2020 found that the income of more than 40% of musicians on the NetEase Cloud Music Platform has increased significantly compared with 3 years ago, and the cumulative income of musicians with the highest online income on the platform exceeds 10 million yuan; As of October 2021, the number of NetEase musicians who received revenue share through the ladder program increased by more than 80% year-on-year, and the number of people with monthly income of more than 1,000 yuan increased by 100% year-on-year; By the end of 2022, the total income of behind-the-scenes musicians supported through the Ladder Program increased by 100%.
As an original music platform, NetEase Cloud Music has previously promoted original music to the public and promoted the sustainable growth of musicians through a series of support programs such as the Cloud Ladder Project, the Stone Project, the Hard Court Original Music List, and the Star Collection Songwriting Competition.
In the future, NetEase Cloud Music will continue to expand the scope of relevant support, increase support, provide better services for musicians, and help Chinese original music achieve better development.