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On the evening of April 30, the "Drop of Water" on the North Bund became a "showground" for internationally renowned brands and leading local brands. With 500 drones spelling out the 7 characters of "Global New Product Launch Season" in the night sky of Pujiang River, the second "May 5th Shopping Festival • Global New Product Launch Season" was officially launched.
The launching ceremony of the second "May 5th Shopping Festival • Global New Product Launch Season" was jointly sponsored by the Shanghai Municipal Commission of Commerce and the Hongkou District Government, and jointly hosted by the Hongkou District Commission of Commerce and the Shanghai First Economic Promotion Alliance. In the next month and a half, more than 550 domestic and foreign brands will have more than 2,800 new products to carry out their debuts, debuts and debuts, and more than 130 events are expected. On June 12, the second "Global New Product Launch Season" will end with the "Shanghai Red Product Festival".
Domestic and foreign brands compete on the same stage
At the launching ceremony of the "Shanghai Global New Product Launch Season", ST.JOHN, an international brand of Fosun Group, competed on the same stage with the local brand "Fei" born in Shanghai Tianzifang to jointly bring a new product release show. The distinctive Styles of Eastern and Western brands are distinct and complement each other. Huang Zhen, Global Partner of Fosun and Chairman and President of Yuyuan Co., Ltd., said: "The 'Shanghai Global New Product Launch Season' is a broad platform, and we will use this opportunity to help build Shanghai's international consumer center city. ”
The launching ceremony of the "May 5th Shopping Festival • Global New Product Launch Season".
In this starting season, many international "big names" have come to Shanghai to start. The three major groups of LVMH, Kering and Richemont have launched more than 100 new products with more than 20 of their brands and held a number of blockbuster launch activities. L'Oréal and Estée Lauder Group have launched more than 100 new products with their brands, and L'Oréal Paris has launched the world's first concept flagship store. Pierfaber Group's Brands such as Avène, Fulvederia and Kangru will release blockbuster new products; LEGO Group will hold the first asian exhibition of LEGO's "Bold Point Home" global tour; and Uniqlo will bring 50 new cultural and creative technology products to the world.
Booth of local brand Sha juan cashmere.
Local brands and long-established brands are also actively involved in the launch season. Nearly 50 new cars from 13 vehicle brands under SAIC Will hold special events; Galan Group will launch 10 series of new products with 3 brands such as Nature Hall and Meisu; and Brands such as Lily, Rose Silk Chen and Sha Juan have launched fashion release shows. "Time-honored" Bright Food Group will also launch more than 100 new products of long-established brands such as Great White Rabbit, and more than 30 "Bright × Flower Expo" joint new products will be launched at the Flower Expo.
The "starter" report card is eye-catching
At the launching ceremony, the Shanghai First Economic Promotion Alliance and the Shanghai Institute of Quality and Standardization released the 2020 Shanghai First Economic Activity Index. In 2020, Shanghai's initial economic activity index was 87.1, of which the vitality index was 86.2, the growth index was 87.6, and the impact index was 87.8. The Initial Economic Activity Index is composed of three indexes: competitiveness index, growth index and influence index, which reflect the activity of related economic activities such as the launch of new products and the landing of first stores in Shanghai.
Long-established Yayi Gold Shop booth.
Shanghai's first economic impact index is outstanding, and compared with the first half of 2020, the annual first economic activity index has improved to a certain extent. Among the three major sub-indexes, the influence index is the highest, and the fastest growth, reflecting the good influence of the city's first-time economy; the first store report card is eye-catching, in 2020, although the new crown epidemic has affected the global retail industry, the Shanghai market still attracts 909 first-time stores of all kinds throughout the year, ranking the forefront of domestic cities; the new product launch activities are active, the first "May Five-Year Shopping Festival • Shanghai Global New Product Launch Season", the first economically leading local brand new product release week and other series of activities.
Booth of local brand Margalonte.
At the launching ceremony, the Shanghai Municipal Commission of Commerce awarded two "Shanghai Global New Product Launch Demonstration Zones" in Hongkou District and Changning District, continuing to promote the healthy development of the start-up economy. In the next step, while actively creating the "Global New Product Launch Season" activity IP, the Municipal Commission of Commerce will continue to deepen the construction of the "Global New Product Launch Area Demonstration Zone", accelerate the gathering of international and domestic brands, accelerate the creation of high-end consumer landmarks, optimize the economic environment of the first launch, and build a publicity and promotion platform with international influence.
Column Editor-in-Chief: Wu Weiqun Text Editor: Ju Hefei
Source: Author: Wu Weiqun Ju Hefei