The ocean is the lung of the earth and the origin of life. But in recent years, in the face of an increasingly serious marine ecological crisis, since 2012, Biosen has been working to reduce the brand's impact on the marine environment and aquatic life through the Water Lovers program, and actively promote marine conservation actions on a global scale to create a better future for our oceans.
On the occasion of World Oceans Day 2021, Bioquan launched Water Lovers#Wave-catching Blue Action#, creating a marine experiment base to present a special immersive wave-chasing journey in the form of a full-day uninterrupted live broadcast. Skincare experts, popular bloggers, brand representatives, partners, celebrity friends, etc. have come to help protect our blue planet with all consumers.
Three Chapter Challenges Unlock the WHEAT LOVERS Medal
The challenge content of the #Wave Chasing Blue Action is divided into the following three chapters, through the relay cooperation of challengers from all sides, three Water Lovers medals are collected, and the wave-chasing assembly is finally completed.
The first chapter, #深藏 BLUE Revealed# Chad, Product Communication Manager of L'Oréal Science, Dr. Liang Hong, Chief Physician of the Department of Dermatology of Wuhan University People's Hospital, and Kenjijoel, a blogger of skin care ingredients, three skin care experts deeply interpreted and explored the mystery of Biosen Biotechnology.
Chapter Two, #出击! Operation Beach Clear#. Travel blogger Beijing Xiaofengzi, fashion blogger Wang Saida, and fashion sports blogger Bada led three real Biosen consumers to conduct a meaningful beach PK game to guard the blue ocean in three rounds of fun games.
The third chapter, #Inspiration Wave Camp.# Stroll through the art gallery to learn more about the promise and practice of the Biotherm Water Lovers project, and more freestyle paper-cutting and installation artist Qiu Dawang's paper-cutting installation, feel the moment of artistic and environmental inspiration.
Launching Ceremony Wave-by-wave assembly moment
Ms. He Rui, General Manager of Biotherm Brand China, Dr. Yang Songying, Marine Project Expert of WWF Beijing Representative Office, and Monica Eggplant, China's first women's surf longboard champion, all appeared at the launching ceremony, delivered speeches and speeches to help Bioquan's marine conservation plan.
Ms. Horley announced that she will further advance Blue Beauty's commitment to sustainability. Blue Beauty, the beauty of the combination of biotechnology and sustainable development, gives back to the beauty of aquatic life and marine life. Biosen is committed to providing skin care products while respecting the ocean and minimizing the brand's impact on the marine environment and aquatic life, and actively cooperates with WWF China in China to jointly promote the protection of the marine ecology. Dr. Yang Songying also introduced the importance of the marine environment to all mankind to the guests, and briefly described the "Blue Planet Fund Project" co-launched by him on the occasion of the third year of cooperation with Biotherm.
The three of them lit up the large-scale paper-cut installation created by Qiu Dawang, witnessed the successful completion of #Operation Wave Chasing Blue, and officially announced that Bioquan and WWF China will continue to carry out the third year of their strategic partnership and continue the Azure Journey together.
Surprise Easter Egg Star Wave Intelligence Bureau
As a hidden easter egg successfully assembled by #Operation Chasing Waves, the new generation of actors and singers Yu Gengyin and the new generation of actors and singers He Yifan made a surprise visit, becoming intelligence agents as guests of the #Star Chasing Waves Intelligence Bureau.# Closely following the theme of Ocean Day, the two shared their stories about the ocean and marine protection, calling on everyone to join the marine protection camp. Through multiple rounds of fun interactive games, they shared their skincare product Bioquan Frozen Age "Little Blue Bottle" Essence and Men's "Hydrodynamic" Moisturizer.
On this Ocean Day, Biotherm voices the oceans through #Operation Waves Blue. In the future, Biosen will continue to practice the protection of the ocean through the Water Lovers program under the Commitment to Sustainable Development of Blue Beauty. We look forward to working with Biotherm Water Lovers to guard the blue ocean!