2023 China Puyuan Fashion Week, media briefing scene Photo courtesy of Puyuan Town
Jiaxing, April 10 (Hu Fengsheng, Liu Mengru) What kind of adventure will be created by the collision of fashion and ancient town, ancient pu silk and modern knitting, small bridges and flowing water and fashion shows? On April 10, the 2023 China Puyuan Fashion Week (hereinafter referred to as "Fashion Week") opened in Puyuan Fashion Ancient Town, Tongxiang, Zhejiang.
As night falls, a digital show called "New Life" is being staged inside the quaint Fukuzenji Temple. There are more than 20 electronic screens in the showroom, and Liu Fang, the chief director of the digital show at the opening ceremony, integrates electronic music with technology and art, and creatively puts virtual digital models and real models in the same show, creating a sense of future technology in a parallel universe.
As the opening show of this fashion week, Liu Fang invited German designers to inject digital technology into the fashion ancient town, "The theme of our big show is called new life, we ushered in Puyuan Fashion Week in the spring, this is a new beginning, we want to bring a young and fashionable lifestyle to friends across the country." Liu Fang said.
2023 China Puyuan Fashion Week, models walking the catwalk Photo courtesy of Puyuan Town
Puyuan is the largest and most concentrated wool knitted garment production base and distribution center in China, and Fashion Week is the most important fashion event in the region. Since 2017, it has enhanced the international competitiveness of Puyuan's fashion industry by holding fashion releases, exhibitions, professional forums and business activities.
When it comes to fashion weeks, people often think of Paris Fashion Week, Milan Fashion Week, New York Fashion Week and London Fashion Week, which have been precipitated by the fashion industry for a century or at least half a century.
For example, Milan Fashion Week, which started late, rose with a deep industrial foundation such as Italy's cultural heritage, complete industrial chain, and exquisite textile fabrics.
2023 China Puyuan Fashion Week, models walking the catwalk Photo courtesy of Puyuan Town
It can be said that this is an indispensable traffic password for the fashion industry.
Puyuan, the largest knitting fashion cluster in the country, also has such ambitions. In the past, it was known as "a giant town in Jiahe" with the name of "10,000 horses of silk at sunrise". Since the reform and opening up, the town began to hold the first national cashmere wool product exhibition as early as 1995.
In the view of Li Yong, deputy secretary of the party committee of Puyuan Town and secretary of the party committee of Puyuan wool sweater market: "Puyuan has confidence in holding fashion weeks, and the biggest confidence is industrial support." ”
Today, from "not producing a single wool" to developing into a 100-billion-level sweater market, from the "road market" to the construction of 20 physical trading areas such as fashion centers and World Trade Buildings, the modern textile and clothing industry cluster in Tongxiang with Puyuan sweaters as the core, will achieve revenue of 105.9 billion yuan in 2022.
Model catwalk photo courtesy of Puyuan Town
The most beautiful April day on earth. The main venue of this fashion week will be located in the Puyuan fashion ancient town with a history of nearly 1,000 years, fashion and ancient town, ancient Pu silk and modern knitting, where a wonderful chemical reaction has occurred.
In the process of protection and development of the ancient town, a number of buildings with Puyuan historical characteristics, such as Pulu Madi, Beigenlou and Yuejia Courtyard, have been rebuilt locally, reproducing the "eight scenery of Puchuan" such as Fushan Cuileng and Xiangyun Gao, and excavating old shops in Puyuan, such as white iron shops, candle street shops, and Dingquan Bridge tea house. At the same time, it pays attention to linking the Puyuan market and industry, actively introduces fashion debuts and shows, and undertakes fashion exhibition activities such as "Puyuan Fashion Week".
At the press conference, Bao Long, vice president of Puyuan Fashion Ancient Town, believed that Fashion Week is not only a stage to display fashion, but also a window to display Puyuan's fashion genes, a cross-border platform linking the fashion industry with cultural tourism life, aesthetic methods, food, clothing, housing and transportation.
Puyuan fashion ancient town real view Photo courtesy of Puyuan Town
"By holding a fashion week, we can accelerate the integration of the culture of the ancient town and the fashion industry. On the one hand, continue to amplify the driving effect of fashion exhibitions, and implant fashion cultural tourism formats such as fashion style experience; On the other hand, it is also to strengthen the organic linkage of 'ancient town + fashion', promote the expansion of fashion shopping tours throughout the town, and support all factors, so as to create Puyuan's 'international fashion town'. Luo Guoliang, mayor of Puyuan Town, said that this is to give full play to the superimposed advantages of "1+1>2" and deeply integrate the single wool sweater knitting industry with "learning culture + visiting ancient towns + shopping fashion".
It is understood that during this fashion week, in addition to the wonderful theme show, there will also be a number of activities including conference forums, business matchmaking, fashion exhibitions, trend markets and so on. (End)