Product selling points
This time, the official directly announced the appearance, adopting a green plain leather design, and equipped with embossing process, embossed as nova "star shine mark".
Personally, I think this design has a bit of the smell of LV bags.
Speaking of this generation's color scheme, it suddenly pulled me back to the nova5 series "Qi Realm Forest" color scheme and the top Slogan of "You are more beautiful than the night", so many years have passed.
Product rhythm
I think the most noteworthy thing is the overall product rhythm of Huawei mobile phones. Not long ago, on March 23, Huawei just released the Huawei P60 series and Huawei Mate X3 folding screen, not long after the release of the two flagships, the nova11 series came.
He Gang always expressed that last year's Mate 50 was released, representing Huawei's re-release of flagship mobile phones, and the release of P60 in the spring represented the entire release rhythm returning to normal, which is to break through various difficulties, face many constraints, sanctions, challenges, and solve problems before returning to the normal release rhythm.
That is, at least this year, the dual flagships returned to the normal release rhythm.
Huawei has been under sanctions for the past three or four years. Since the release of the Mate 40, it has been the P50 series, and this rhythm is okay, but a year and a half has passed between the P50 and the Mate 50.
Because many continuous devices have problems of one kind or another, the release cadence is delayed. Half a year after the release of the Mate 50, Huawei returned to the normal release rhythm again, which is too difficult.
And when we look at the high-end market, we find that Apple has been rising, which is the most uncomfortable point for Huawei. Huawei gained the highest market share in the high-end market at the time from the P40 to the Mate 40. Due to sanctions and various suppressions, market share began to decline.
But from the data, it can also be seen that as soon as Huawei releases a flagship, Apple's share will decline. In the past, it fell more, now it falls less. Therefore, in the high-end market, only Huawei can be hard with Apple, and Huawei is still the strongest one.
I'm also looking forward to the changes in high-end market share since the release of the Mate50, P60, and Mate X3.
I am more pleased that during this period of returning to the normal rhythm, Huawei has not stopped innovating. Mr. Ren said that in the past few years, we have solved a lot of component problems. The financial report also shows that the proportion of research and development has broken through a new high.
To put it in a practical way, the impact resistant non-Newtonian fluid used in Huawei Mate X3 is due to the continuous research in the field of materials in Huawei's 2012 laboratory and in-depth cooperation with many domestic partners.
In the past ten years, Huawei has a materials laboratory that has been doing research on various materials, including battery materials, glass materials and so on. Including the P60 series, which I am most familiar with, I invested a lot of money in order to achieve night vision telephoto. Therefore, no matter how difficult it is, the gene of research and development innovation has not been discarded at Huawei.
Spring is blossoming, the future is promising, we will see you on April 17.