#头条创作挑战赛 #
Last Friday, Dong Jie started the third live broadcast in Xiaohongshu, and many friends around me set the alarm clock to grab it.
I was watching the live broadcast on my way from work at six o'clock, and my girlfriend sent a message saying that she didn't grab what she wanted, "It's exaggerated."
She wanted to buy the Mardi Mercredi casual sweatshirt worn by Dong Jie at the selection meeting. Later, I watched the live broadcast war report, and the dress was robbed before it went on the air.
Dong Jie's live broadcast from dusk to early morning lasted up to 7 hours. It sold 60 million yuan, and 6 items exceeded one million.
I turned it on when I got off work and she was streaming clothes; I opened it before I went to bed, and she was talking about toiletries. Dong Jie's live broadcast room did not assist the broadcaster, and after 7 hours of speaking alone, I admired my physical strength alone. What's more, these 7 hours have to constantly output dry goods of products, and the preparation before the live broadcast is also a great test of a person's patience and physical strength.
Dong Jie is an Aries woman, April is her birthday month, and after her birthday on the 19th of this month, she will turn 43 years old.
Recently, I was discussing with photographers the impact of physical strength on choice. She said that after the age of 40, she obviously fell off a cliff in physical strength, sometimes either she didn't want to work hard, but her body really couldn't keep up.
People who can turn over against the wind in middle age, at least in the trough of life, also maintain strong physical strength and spirit, what we see is that she suddenly turned red, but maybe for this day, she has been preparing for three years and five years.
Dong Jie's first live broadcast was in January this year, when she had been sharing her life on Xiaohongshu for two years. In addition to some true love fans who will watch her live broadcast, it has not yet formed a circle-breaking spread.
▲ On January 22, 2021, Dong Jie released the first video note of Xiaohongshu, NG many times, visibly nervous, like a housewife with a baby at home returned to the workplace
The first live broadcast can also see the panic of the entire team, previewing a four-hour live broadcast, which turned out to be broadcast for 6 hours, and there was a jammed machine in the middle.
The first live broadcast sold 3 million, which is not too little for ordinary people and not much for stars.
More than a month later, Dong Jie's second live broadcast quickly broke the circle and directly sold 30 million, ten times more than the first live broadcast.
The most discussed on the Internet is Dong Jie's live broadcast style, and one comment with high likes is "There is a feeling of being respected by spending money in Dong Jie's live broadcast room".
▲Source: @慢热不保温
People who often watch celebrity live broadcasts should have a deep understanding that before Dong Jie appeared, celebrity live broadcasts generally went to two extremes, either silent or noisy.
Whether it is Meimeida standing there, the silent party who talks about the product by the assistant, or the noisy party who gets on the car with nine pieces of nine, the common feature is that everyone can clearly feel that they are not familiar with the product, let alone work hard to understand the product, their schedule is too full.
Dong Jie is different. She used the professional anchor's research on the product, blessed her professional performance line skills and expression control ability, and truly launched a dimensionality reduction blow to the live broadcast field.
I can watch Dong Jie's live broadcast all the time, even if I don't buy anything.
In her live broadcast room, I feel that there is a good friend who spends some kind of time with you, knocking melon seeds, talking about her life, and what she has recently bought.
Watching Dong Jie's live broadcast, it is easy to remind me of a line in "This is us": "She is like a soft armrest, allowing tired souls to rely on." ”
This unhurried rhythm is a good healing for social animals with a tight rhythm of life. Coupled with the selection of "Dong Life Live Broadcast Room", from clothing, jewelry to body furniture, all continue Dong Jie's own temperament, cold and quiet, and there is a sense of strength that does not show mountain dew in stubbornness.
As a friend of mine said, watching other live broadcasts always has a sense of urgency to lose money if you don't buy again, watching Dong Jie's live broadcast, I feel that you can choose slowly, don't rush or panic, only buy what is really needed, less and fine, but also save money.
Maybe even Dong Jie herself did not expect that there may be more people who were cured by her live broadcast than people who went to buy things, and these cured people, looking at it, would always buy something they needed.
A friend who does live broadcast industry research told me: "Dong Jie made the celebrity live broadcast rolled. ”
This news is too good for us ordinary consumers. I wrote about Xiang Tai live broadcasting, treating ordinary people as fools and selling things that I definitely won't use. Nowadays, the live broadcast industry is a big wave, roll a little, the public can enjoy a little more high-quality live broadcast.
One road does not work, try another road; Even days when it seems like there is nowhere to go are not useless. Sinking into life's firewood, rice, oil and salt is the best practice for ordinary people. You have to know that life is still spelled in two words after all - alive.
Dong Jie's reversal against the wind has cured many people, and she herself has been healed by many people. The tolerance and understanding among women has supported the "Dong life" that is still insisting on in the trough.
The friendship between women still flows deeply. There is indeed a deeper jealousy, but also a deeper understanding. Once a woman turns a corner and knows that the only thing in this world can help us is herself, she will become tolerant of her past and the present of other women.
In Dong Jie's live broadcast room, I saw this power; I also saw this power in Zhang Jike's debt dispute.
Ms. Jing, who was exposed to a private video, did not need to respond to anything, and female netizens spontaneously stood on her side. A past interview was picked up, and Jing Tian said that she had a major experience in 2019 and could not talk to people, which made her sink into a trough and feel as if she had lost herself.
"It's like being in a sea, it's all black, and no one can give you a lifebuoy."
The one who finally redeemed her was the TV series "Sito". Not only did the unbeatable Sito in the book give her the power to rebound Jedi, but the hit of "Sito" made her find herself.
"Born in the long river, there are thousands of ferries, only the ferrying side is a real ferry."
Whether in the art field or in the real world, it is often the experience of another or some women who redeem women, and what really makes them stand up and stop doubting themselves is usually the highlight of their career.
No matter what kind of trough or low, it will not deprive you of the right to live; And only a good life is the key to curing all internal friction.
When writing Dong Jie's manuscript, I had at hand the memoir "I Still Have to Live in Everyday Life" written by director Hirokazu Kore-eda for the famous actor Kiki Kiki.
Kiki Shirin, who also lived at a huge low point in life, was criticized for not being beautiful enough, was discriminated against, and was criticized for marrying a cheating star and refusing to divorce, but in the end, she devoted herself to acting with the enthusiasm of "must go beyond this script", and finally became one of the hottest stars in Japan in her later years.
Kiki Shilin described his reversal against the wind and landed in a "particularly suitable position", and all this, the daughter said that Shirin was "lucky", and Lin Xi himself attributed "my good character".
Whether it is luck or character, it sounds metaphysical. But after watching Dong Jie's three live broadcasts, I realized that the so-called character or luck actually has a more understandable interpretation, that is, the appearance of a person living regardless of and hard.
Just like the speed of walking, slowly accumulate energy in life, live every day seriously, do not be impetuous, do not entangle, do not do much, do not justify, do not cultivate yourself in the hearts of others, do not force others in your own hearts.
Getting better and better can naturally attract more people who want to be better; This quiet and calm force can hold up every one of you in the trough.