China Net Technology, April 10 (Reporter Xie Xuan) With the strong rise of national tide and national style culture, the mainland trading card market is ushering in a new consumption force. Recently, the leading domestic card manufacturer Card Game officially launched the first original classic IP "Card Game Three Kingdoms" series of cards, aiming to promote Chinese traditional culture and tell the well-known Three Kingdoms stories with cards.
Some people in the industry commented that the "Three Kingdoms of Card Game" of Card Game is not only "the Three Kingdoms of Card Game", but also the meaning of traveling through the world of Three Kingdoms with cards. According to reports, different from games, TV series and other works, Kayou relies on the particularity of card products to reinterpret [Three Kingdoms], and uses a variety of painting styles to recreate [Three Kingdoms], both the two-dimensional painting style that young people relatively love, and the comic strip style of childhood memories of the 80s and 90s, and strives to show the "Three Kingdoms" from a variety of perspectives.
Tell the story of national innovation IP culture and entertain and educateAccording to reports, the "Card Tour Three Kingdoms" product series launched this time includes three major card types: Qunying card, Haojie card and Zhang Hui card. Among them, the chapter card series is based on history by the history professor of Jiaotong University, takes the form of a villain book as the theme, and forms a complete set of 240 story cards with great characteristics and collectible value according to the upper and lower rounds, reinterpreting the classic story of "Romance of the Three Kingdoms".
It is worth noting that the chapter back card uses the titles of each episode of "Romance of the Three Kingdoms" as the picture content, drawing the card face in a retro style, and the back of the card is designed with black and white line drawings and vertical text, which adds an ancient atmosphere. Some players praised, "After the chapter return card set is complete, it can become a condensed version of the Romance of the Three Kingdoms villain book, both the picture and the text are worth appreciating and reading." ”
In the view of Kayou, deeply explore the cultural story and power of IP, establish emotional connection with consumers through the form of second creation and derivatives, and continuously strengthen cultural self-confidence from expression, interaction, and feeling transmission, show a credible, lovely and respectable Chinese image, and promote Chinese culture to better go to the world.
In addition, the "famous scene" cards in the Haojie card of "Card Game Three Kingdoms" are borrowed by the card game team from some classic pictures, such as Taoyuan Yueyi, Separation Scheme, Wangmei Quenching Thirst and other famous allusions in "Romance of the Three Kingdoms", showing the wonderful stories and character relationships of the Three Kingdoms with poster pictures.
According to the card game, in the design stage of the product, the team strives to restore historical authenticity on the basis of creative design by reading a large number of relevant classic materials, such as the relevant historical bridges of Han armor and official uniforms, and the design team has gone to understand the stories and details behind them.
At the same time, due to some characteristics of card products, the design team also used some character expression techniques that are different from other industries such as games, such as Dianwei's cards using exaggerated character proportions to reflect his fearless posture before sacrifice, and also combined with craftsmanship to reflect the courage of standing characters, trying to put emotions such as tragedy on the card.
When talking about making original IP, especially "Romance of the Three Kingdoms", which carries China's excellent history and culture, the original artist design team of Kayou frankly said that the biggest difference from other IPs in the past is "how to interpret it to everyone's satisfaction" and "how to interpret the Three Kingdoms relatively novelly".
The reporter noticed that the name of the artist was marked on the face of the card. The original artist design team explains, "We are a creative and creative team, so we felt that marking the artist's name on the card was the right thing to do. With the increase of national pride and the rise of the younger generation, we hope to cooperate with more domestic artists in the future, while giving new content to traditional culture, and supporting the development of the national tide. ”
Vigorously develop the culture of national innovation and bring forth the oldThe integrated development of cultural industry and manufacturing industry is an objective and inevitable trend. It is reported that as a representative of the domestic card industry, Card Game has cooperated with more than 50 IPs at home and abroad, and is also vigorously developing the national innovation culture series, and has successively launched excellent national comic IP card products such as "Qin Shi Mingyue", "Breaking the Sky" and "Ancestor of the Magic Road", which have been widely recognized by the market.
The relevant person in charge of card game said that how to effectively connect with IP fans through cards, continue to transmit the cultural value and spiritual connotation of excellent IP, and tell Chinese stories well is also a problem that card game has been thinking about and exploring as a cultural innovation enterprise.
It is understood that Kayou recently opened the "National Creative Artist Series" project, reached an in-depth cooperation intention with the famous mainland Chinese painter Dai Dunbang, and obtained the exclusive authorization of the IP illustrations of four famous works such as Dai Dunbang's "Dream of Red Mansions - Grand View Adventure", "Water Margin - Forcing Liangshan", "Journey to the West-Troubled Heavenly Palace" and "Romance of the Three Kingdoms - Heroes Chasing Deer", and carried out the development of diversified derivatives such as cards, aiming to promote Chinese traditional culture.
Kayou said that in the future, it will continue to cooperate with more outstanding national artists to co-create, innovate the old, and promote the collision and integration of tradition and trend, classic and modernity through the development of Chinese art series IP and unique cultural and creative derivative works, so as to convey Chinese culture and write Chinese style with cards.
In terms of IP copyright, according to reports, the IP cooperation screening and evaluation system of Kayou is also very strict, and the selected IP is in line with the company's corporate philosophy and positive values of "sharing happiness and transmitting positive energy". In addition, the cards produced by the card game are legally authorized by the copyright owner and are regularly produced. Card game boycotts all kinds of physical card products that are not legally authorized and of inferior quality, and actively cooperates with copyright owners to carry out rights protection actions to combat piracy and maintain normal market order.
For the future product continuity, Kayou said that it will further extend the industrial chain, upgrade the industrial structure, and continue to innovate at multiple levels such as products, platforms, technologies, and scenarios, and at the same time, hope to use cards and stationery as the carrier to better convey the essence of excellent history and culture, create quality with ingenuity, lead industry standards with quality, and let the world enjoy Chinese culture.