Today's headlines Suzhou, July 16 (correspondent Shi Yuxi)
In order to have a deeper understanding of the development prospects of agriculture under the background of the construction of beautiful villages and the development level of e-commerce of agricultural products under the background of "Internet +", from July 9 to 12, the research team of "Pear in Yanshan Research and Agriculture" from Anhui University of Finance and Economics went to Xiumei Pear Capital - Lishan to conduct field research. It aims to explore the current situation and prospects of agricultural development in Yanshan County, as well as the development of rural e-commerce, and at the same time, hope that we can contribute to the exploration of the formation of a development model that combines "eco-tourism + leisure sports".
Team members took a group photo with director Tian of the Agriculture and Rural Affairs Bureau. Photo by Cheng Tianchang, correspondent of China Youth Network
The development of traditional agriculture has helped the industry to prosper
With a long history of cultivation, zhongshan crisp pear is the first of the three famous pears in China's tradition, and is famous for its juicy and sweet taste and lung-moisturizing effect. The crisp pear is not only crisp and refreshing, it melts in the mouth, and the nutritional value and health value are also extremely high, which is called "manna in the fruit, and the holy daigo in the medicine". As a result, Zhongshan County has been identified by the Ministry of Agriculture as one of the 100 demonstration bases for pollution-free agricultural product (fruit) production in China. Therefore, we first came to the Agricultural and Rural Bureau of Zhongshan County (formerly the Agricultural Committee), and conducted in-depth exchanges with Director Tian on agriculture in Yanshan County for more than an hour.
During the conversation, we learned that the unique geographical advantages of Yanshan County are a major reason for the vigorous development of agriculture. "Due to the spanning of the Yellow River' hometown road, the fertility of the soil, the clear climate, the abundance of light and many other favorable factors, Lishan County has been an excellent area for growing fruits since ancient times." Director Tian said for us, "Not only that, but other kinds of fruits and vegetables in Yanshan County have also developed very well, and now we have planted about 700,000 mu of fruits, including not only more than a dozen famous pears in Zhongshan, but also more than 80 varieties of peaches, in order to adapt to the market, we have also introduced other types of fruits and vegetables." "
Agriculture in Yanshan County replaced the previous planned production with "how much to produce and how much to sell". However, so many fruits, what if they can't be sold? We raised this question with Director Tian. Director Tian explained: "For the sales of fruits and vegetables, in addition to fresh sales, Zhongshan County is also committed to the development of fruit and vegetable processing industry, with canned yellow peaches, dried fruit juice and other ways to increase product sales and product utilization. If there are too many fruits, most farmers will take the method of reducing prices, and there will be basically no unsalable situation, and they can be sold in the year of production. "Most of the fruits sold are purchased by some merchants in Hebei and the south, and are sold to the whole country and even exported to Russia, Southeast Asia and other places.
At the same time, the agricultural development of Yanshan County has also led to the steady growth of local sports and tourism, and the excellent geographical advantages of Yanshan County have created the holding of large-scale international events such as international equestrian competitions and international dragon boat competitions; the Pear Blossom Festival and Picking Festival, which have local characteristics and culture, have also attracted tourists from all over the country to come here to see it. The agricultural industry in Zhongshan has flourished, which has greatly promoted the revitalization of the countryside in Yanshan County.
The team members held a symposium with Director Tian. Today's headline correspondent Li Weixuan photographed
Rural e-commerce, a joint construction of beautiful Zhongshan
With the continuous deepening of "Internet +", the sales of agricultural products in Yanshan County are naturally inseparable from the rise of e-commerce. "As long as you can play mobile phones, you will do e-commerce." Therefore, we came to Anhui Weigu E-commerce Industrial Park Management Co., Ltd. in Zhongshan City. In the process of visiting the industrial park, we focused on interviewing Manager Song of Yidu Culture media Co., Ltd., who led us to visit the warehouse and logistics distribution center of the industrial park, and patiently introduced the basic situation and future planning of the industrial park.
Manager Song introduced: "One Degree Convenience was founded in 2012, completed in 2015, and entered a period of rapid development in 2018, with a monthly growth rate of 10%, and the volume has reached the first place in the province. "Yidu's business model is transformed from traditional offline convenience stores to Internet ecology, which promotes the large-scale aggregation of many resources, combined with online and offline platforms, intelligent logistics industry chains, back-end data analysis, and then to the establishment of one-degree digital centers such as third-party owned goods, self-built platforms, and supply chain systems, forming a multilateral ecosystem with Yidu characteristics." We mainly include the local community group platform "One Degree Fight" and the overseas purchasing agency "One Degree Tesco" two platforms, guiding e-commerce enterprises to take the road of "base, materialization, boutique and platform". Manager Song introduced.
One degree of convenience has created an integrated development model of e-commerce + logistics + finance. The whole logistics work process is divided into: the whole piece area, the sorting area, the review area, the packaging area, and finally sent to the logistics truck to all parts of the country. Yidu dismantled the logistics box and distributed it to zero, reducing the amount of inventory and greatly reducing the logistics cost. Driven by "Internet +", Yidu's sales of agricultural products in 2016 reached 4 billion yuan, ranking first in the sales of agricultural products in the country, promoting the development of e-commerce from "many and small" to "fine and strong", and is committed to building a well-known and industry-leading sharing economy platform in China.
"One-degree Spelling has cooperated with many countries such as Japan, South Korea, and Thailand, while the overseas purchase business has been developed to reduce the middleman link and the cost price of goods has been reduced a lot." From April to now, in just 3 months of development, the monthly turnover of the one-degree spelling platform has reached 800,000-900,000 yuan. At the same time, another trading platform under One Degree, Tesco Delivery, has a radius of 300 kilometers, and customers can arrive on the same day when they buy goods, making the life of the people of Zhongshan more convenient. Speaking of this, Manager Song had a proud smile on his face.
Under the background of the construction of beautiful villages, Zhongshan is the second batch of national e-commerce into the rural comprehensive demonstration county, with 21 e-commerce platforms, 344 e-commerce enterprises, more than 15,000 online stores and micro-stores, and the characteristic agricultural products such as crisp pears and yellow peaches sell well throughout the country. Zhongshan smooths the channels for the integration of traditional rural products into the "Internet +", and realizes the organic combination of rural e-commerce downward and upward. Taking leading e-commerce enterprises as the demonstration and leadership, a number of well-known e-commerce enterprises and e-commerce service enterprises in the industry have been introduced to build regional headquarters in the agglomeration area, and the regional supporting facilities have been continuously improved to promote the "integration of industry and city".
Members were led to visit the e-commerce factory. Today's headline correspondent Cheng Tianchang photographed
Come by the morning light, carry the afterglow on your back. Through Zhongshan, we see the rapid development of China's agriculture, see thousands of people contributing their own strength to the development of society, and recognize the indomitable and courageous spirit of college students. I believe that in the near future and with the joint efforts of all of us, great achievements will be made in socialist construction, the people will be happy and healthy, and the country will be rich and strong! The research continues. The dream is ahead, the road is under the feet. "Pear in the mountain research in the agricultural team" will not forget the original intention, continue to move forward, help the industry to prosper, and concentrate on rural revitalization!