New York skincare brand Kiehl's new product debut pop-up event landed on Yuyuan Road, public areas such as the large lawn and seats along the street, and popular spots such as the Yuyuan Public Market and Yu Alley have been "transformed", and citizens can check in immersive theme scenes at their doorsteps to experience the brand's new product features up close. The event will run until April 11.
In recent years, Changning District has actively played the first place of global new product demonstration area, fashion capital construction demonstration area pilot effect, high-quality brand enterprises have settled in one after another, and a number of high-level brands have chosen to carry out new product launch activities in Changning. As a popular skin care brand at home and abroad, Kiehl's has a number of "star products" such as Golden Cover Flower Toner and Highly Moisturizing Cream, and continues to produce safe and professional skin care products with hundreds of years of research and development experience.
The new product landed in Yuyuan Road block, and Kiehl's created a "super CHILL" pixel style block, with a high sense of experience in the form of the event, integrating exhibition, check-in, and interaction. The large lawn located at 1107 Yuyuan Road is the "main battlefield" of the event, and the booth in the core area attracts everyone's attention, which is a new product display area specially arranged for this event, and the public can feel the texture of "Kiehl's Jelly High Moisturizer" and understand the product characteristics. Skateboarding area, new product sample area and other areas have also ushered in a lot of "crowds". "I saw a check-in activity on the Xiaohongshu platform, and I happened to participate in it nearby, and the scene was so lively." Miss Fang, a citizen, said to reporters.
In the lane opposite the lawn, the Yuyuan Public Market has added a refreshing blue shop sign, coffee, burgers and other pattern elements match the food of the characteristic merchants in the lane, and the pixel painting style has a strong sense of visual impact, attracting many citizens to stop and take photos. On the small lawn of No. 1381 Yuyuan Road, several comfortable lazy sofas have been added, and there is an "enlarged version" of Kiehl's new products on the side, which is very eye-catching to take photos. The nearby Yu Alley is already a beautiful "beach scene", with white pebbles as "sand grains" and square blue block decorations as "sea water", which is creative and fun.
The street seats on Yuyuan Road are transformed into "relaxation chairs", and the interesting words on the side make people smile. Grandma Wang, a resident passing by, saw the brand-new seats and said to reporters, "When the weather is good, come here to sit down, and the mood is better, I will call my wife to come with me in a while." ”
The reporter learned that this Kiehl's activity takes CHILL as the keyword, originally refers to the state of physical and mental relaxation, is a word that contemporary young people often hang on the lips, through fun activities, the brand uses new products to the skin refreshing and comfortable state of the word to a new interpretation. Under the plane trees, let's feel the "CHILL version" of "Yuyuan Road~"
Written by/Photographed: Li Songnan
Editor: Bi Yangjing
Responsible editor: Li Jingying