The Paper's reporter Xia Yining
On September 21, Siba Media held the "2020 Langcai Girl AW9 Investment Conference" in Shanghai, announcing its entry into the e-commerce field. The lineup of members was also revealed at the scene, and nine popular members from SNH48 GROUP, Lu Ting, Mo Han, Dai Meng, Su Shanshan, Qian Beiting, Liu Zengyan, Zhang Yuxin, Zhang Yi and Liu Qianqian, officially formed a group.
SNH48 TEAM X opening performance
Although this year's various talent shows and competitions have gathered good popularity for SNH48 GROUP, the ever-changing entertainment market has also made them constantly think about what fresh development paths the idol industry can have and what new business scenes to build. In the view of Tao Ying, CEO of Siba Media Group, in the years of deeply cultivating the operation of the women's group, the company's accumulated experience in fan operation, content production, and traffic monetization actually has certain commonalities with the operation of the e-commerce economy.
The newly established squad "After Waves9" means that "the waves that do not stop under the sun can not only bravely move forward but also refract different colors on the way forward". According to reports, the team is composed of 9 formal members and 9 trainees, the next eighteen members will challenge the new field with the dual identity of idol girl group + e-commerce girl group, Siba's film and television IP, song MV, SNH48 various large-scale activities and other pan-entertainment content, will also provide scene support for the brand's exposure needs.
The debut work of the Langcai Maiden
In the starting lineup, there are big seniors who are steady and comprehensive, there are the second era of soaring popularity through the draft, and there are members with outstanding personalities and excellent overall rankings. Combined with the definition of the e-commerce girl group, everyone also quickly found their own new positioning: Lu Ting's "all-round hunter", Mo Han's "life godfather", Dai Meng's "strict selection of the great devil", Su Shanshan's "small trumpet in the world", Qian Beiting's "small abacus in the world", Liu Zengyan's "small steel cannon for planting grass", Zhang Yuxin's "careful calculation of Teacher Zhang", Zhang Yi's "boss of saving salary", Liu Qianqian's "long grass YanSheng". Siba Media also created an exclusive live broadcast room for them, hoping to create an environment suitable for multiple scenes and all categories, with the characteristics of different members, and further enhance the immersive experience when users watch.
At the press conference, Dai Meng imitated Li Jiaqi's mantra "OMG" on the spot, which can be called a god restoration, she said that the little idol is usually a chopping demon, and will also crouch in the live broadcast room of popular anchors such as Li Jiaqi and Wei Ya to buy good things, and the three houses also plant grass for each other.
Dai Meng
"For us at the crossroads, this is a new attempt and a new choice." As first-term students, Dai Meng and Mo Han are about to graduate and join the Langcai Girls, giving them the opportunity to continue to stay in SNH48 GROUP and the stage. But from singing and jumping to the e-commerce field span is not small, recently they have begun to receive live guidance training, Mo Han bluntly said that this is a challenge, but "people can not always stay in a field, try may be able to rub out a different spark."
Mo Han
For the new plan of the e-commerce women's group, in fact, fans have a lot of opinions, and frequently propose to the company that "foreign affairs with business goods are acceptable, but the anchor label is rejected". In response, Lu Ting said that the idol's "old line" will not be lost, and in the future, they will give fans the benefits of singing and dancing through live broadcasting.
However, even out of the "graduation is unemployment" dilemma, members still have to face the fear of being ruled by rankings. Because The Lancai Girls will replace 2 of the 9 full members from time to time according to the operational effects and achievements to maintain the overall level and quality of the group. Just as the so-called "life goes on, the bet is not endless", in the past, fans had to pay for the records and peripherals launched by SNH48 GROUP, and in the future, they may also order the goods brought by the idol and form the idol's noodles.
Lu Ting
It is understood that "Langcai Girl AW9" has reached cooperation intentions with digital 3C, food FMCG, beauty and personal care, clothing and other categories, including many well-known brands such as Nintendo and Leshi. The expectation of Siba Media for "Langcai Girl AW9" is to build it into a star selection group in the next 1-3 years, take the national tide, beauty, food and other categories as the strategic starting point, extend the whole category, and rank among the heads of e-commerce live broadcasting. At the end of October, "Langcai Girl AW9" will open their live broadcast debut on the Douyin platform.
Editor-in-charge: Cheng Yu
Proofreader: Shi Gong