CCTV News (News Network): All localities continue to launch new projects, new products and new formats, open up new paths for cultural tourism development, and promote the recovery and upgrading of cultural tourism consumption.
Since the beginning of this year, the tourism market in various places has been heating up, and cultural tourism has been favored by people. In Gansu, the study tourism experience project launched by relying on Dunhuang cultural resources has made the traditional tourism off-season hot. In the ruins of Anyang Yin Market in Henan, there is an endless stream of tourists who come to visit and visit.
In Qufu, Shandong, a unique cultural exploration tour has boosted cultural and tourism consumption. In the Confucius Temple and Confucius Museum, tourists can also learn traditional culture such as calligraphy, tea art, and Confucian classics while visiting.
To activate the vitality of the cultural tourism market, Jiangxi has launched a spring tourism preferential promotion policy, and is expected to issue 80 million yuan of various consumption coupons and organize more than 300 cultural tourism activities. Nanchang has carefully built cultural tourism routes, connecting scenic spots such as Tengwang Pavilion and Wanshougong Historical and Cultural District. Inner Mongolia has seized the new trend of cultural tourism consumption upgrading and cooperated with more than 50 cities including Guangzhou, Shenzhen and Shanghai to launch the "Million People Mutual Travel Program". This spring, tourism in the Three Gorges Reservoir Area of Chongqing has picked up, and people have traveled along the Three Gorges of the Yangtze River, driving the recovery of cultural tourism consumption in districts and counties along the route. Wuzhen, Zhejiang Province ushered in a boom in youth tourism, and the local area launched flower boat cruises, spring fairs, theater watching and other projects to let tourists understand the culture of the water town.
Give full play to advantageous resources and innovate consumption scenarios. Jiangsu launched the Rural Tourism Festival and released 100 innovative demonstration products and projects of rural tourism mode of "Visiting the Countryside and Promoting Consumption", providing more abundant travel options for the majority of tourists. Anhui Huangshan launched an agricultural, cultural and tourism integration project with the theme of "picking tea to make tea" during the spring tea picking season to help rural revitalization. Hubei Wuhan relies on the waterfront city to build a new pattern of consumption, visiting the Jiangtan Cultural and Creative Market, night tour of East Lake, etc. to bring a different visiting experience to citizens and tourists. Hebei Langfang has created an immersive light and shadow shopping street, where citizens can enjoy the night view, taste food, and promote all-round night consumption.
Source: CCTV