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Apple lowered the price of the iPhone 14, cutting the price by about 1199 yuan

author:SevenTech

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China is the world's largest mobile phone market, and every mobile phone brand needs this market, and Apple is no exception. While this is a vital market, it is also a very difficult market for foreign brands to compete. Many domestic brands are gaining considerable market share. Xiaomi, OPPO, Vivo, Realme and even OnePlus have it.

Apple lowered the price of the iPhone 14, cutting the price by about 1199 yuan

This is different from what is found in foreign markets, especially the United States. Either Apple or nothing. Apple knows that if the iPhone is popular in China, it must invest more effort in the Chinese market. For this reason, Apple is launching massive discounts for the latest iPhones.

According to reports, a few days ago, Apple sharply lowered the price of the latest iPhone in China, is this a concern for the Huawei P60 series?

Let's look at the details. A few months ago, Apple released the iPhone 14 series, and the price of the iPhone 14 starts at 5999 yuan. However, the price of this device has now fallen to an all-time low.

As the news of the iPhone 15 series continues to come out and the flagship models of domestic brands are released in hundreds of this year (OnePlus 11, Meizu 20, OPPO Find X6, Realme GT Neo5 SE, etc.), the price of iPhone 14 series mobile phones has also declined.

Apple lowered the price of the iPhone 14, cutting the price by about 1199 yuan

After several price cuts, the price of the iPhone 14 dropped to 5149 yuan. However, there is now a new discount, and the iPhone 14 is currently priced at 4800 yuan in China, a price reduction of about 1199 yuan. Consumers believe that Apple's move is really rare.

After the news broke, consumers discussed the situation and said they could wait as there could be more price cuts later this year. Pro and Pro Max models, on the other hand, have only a slight discount. At present, there are no discounts on the official Apple China website and Chinese e-commerce JD.com.

Apple lowered the price of the iPhone 14, cutting the price by about 1199 yuan

Apple afraid of the Huawei P60?

In fact, Huawei has launched the P60 series, and the price of the 128GB version starts at 4488 yuan. On the other hand, the 256GB P60 basic version costs 4988 yuan. Despite the lack of 5G, consumers are impressed by the phone's advantages. This includes its sleek design and powerful camera capabilities.

After the release of new products such as the P60 series and Mate X3, He Gang, chief operating officer of Huawei Terminal BG, said in a media Q&A that once we (Huawei) release a new mobile phone, Apple's market share will decline.

Apple lowered the price of the iPhone 14, cutting the price by about 1199 yuan

On March 30, the Huawei P60 series began its first sale, and all sales channels of Huawei P60 and P60 Pro have been sold out. This shows its popularity. Huawei wants to regain domestic market share that Apple and other smartphone companies have taken away. But these companies want to make sure they have a place among consumers.

As a result, rivals such as Apple are experimenting with a down-to-date policy of selling discounted iPhone 14s through e-commerce websites and portals without making any changes to its official Chinese store.

Apple lowered the price of the iPhone 14, cutting the price by about 1199 yuan

Huawei P60 series is still hot in domestic sales, and everyone is happy to buy this phone, after all, compared to the release of Huawei P50 series has been almost two years. Not only that, Huawei Mate X3 foldable mobile phone has a good popularity in the domestic and even global smartphone industry.

Therefore, Apple can lower the price of the iPhone 14 to compete with Huawei, but the Huawei P60 series is regaining popularity, which may be bad for other mobile phone makers in the country. We all see that mobile phone brands such as Xiaomi and Meizu are strategic to surpass Apple's high-end market. So who will be the king who will truly occupy the domestic high-end market? We'll see.

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