Blackening Lovelyz, the intersection of 7 years shows new changes step by step, more challenges
Like the group's name, Lovelyz, which was loved in a cute style at the beginning of her debut, showed a world-changing change. Now, they are no longer weak little girls who are suffering for their love, but Lovelyz who comes back with a decisive, strong side.
On the 1st of this month, Lovelyz (Baby Soul, Liu Zhi'ai, Xu Jixiu, Lee Mi-joo, Kei, Jin, Yoo So-jeong, Andong Yi-in) released the mini-7 series "UNFORGETTABL".
This is a return after a year and 4 months since the release of the sixth mini album in May last year. The title song "Obliviate" is a spell to erase bad memories, a dance song containing a mournful sensibility that wants to erase painful love.
Lovelyz even describes herself as "blackened."
Getting rid of the pure love comic image shown earlier, they, once known as the "unrequited love expert girl group", said: "I want to stop loving you / I want to erase you / In my memory / I will not regret it, I will devour you in my memory." "
Also said: "I'm going to quit you, goodbye now / Fill the day with you / Forget you forever." "All of a sudden, she became a woman with a firm love. In particular, member Yoo Soo-jeong participated in the lyrics of Lovelyz's title song for the first time after his debut, making this change in Lovelyz more meaningful.
Looking at the overall song atmosphere and album style, Lovelyz's changes are clear at a glance.
Unlike the lyrical melody, the clear voice, the girlish atmosphere, the new song shows a majestic and strong charming voice, a mysterious atmosphere.
If the previous members always smiled on the album cover and sat obediently in unison, then the members of this album with cold eyes stood in a confident posture, which made people shine.
The reason why Lovelyz's changes feel special is that until his debut for 7 years, he maintained the original style.
Lovelyz started with a pure style, and for three years from the beginning of his debut, he has been working with the production team 1Piece with Yin Shang as the main axis. Lovelyz's "Ah-Choo", "Destiny", and "Now, Us" are all songs produced by pure piece. These songs all express the sad mood of the girl who has a crush, and the heartache of waiting for the other party's answer is characteristic of these songs compared with fighting for love.
In particular, the mini-4 title song "That Day You" (2018), which contains the after-breakup look, is in stark contrast to the current Lovelyz.
What "That Day You" and "Obliviate" have in common is the recitation of magical incantations after the loss of love, but "That Day You" beautifully shows the emotion of accepting parting and eliminating pain alone, and the melody is different from the lyrics, light and lively.
Obliviate, on the other hand, confronts the pain of parting, and becomes calmer after the breakup.
Unconsciously, it has been 7 years since their debut, and many idol groups are in a period of being overwhelmed by different styles or maintaining the original crossroads.
When Lovelyz was pursuing change, he tried a big transformation like the predecessor group Epink. Apink, who maintains the "pure style" of the women's group, first transformed into an urban image through "Nothing at All" after her debut 8 years later, and became a long-lived women's group. As a junior, OH MY GIRL debuted for 6 years, and rose on the music source list with a domineering appearance through "A Little Heartbeat", and Lovelyz also made a lot of thought and efforts for the new album.
When Lovelyz starred in the Mnet women's group competition program "Queendom" last year, he began to break away from the pure concept and showed an out-of-the-box transformation. However, since lovelyz's original pure image is very prominent, there are also some negative reactions to the sudden change.
Adapting his hit song "Ah choo" into a sexy version, or covering the stage of the charismatic Brown Eyed Girls' "Sixth Sense," the reactions were very divergent.
The solo album of member Yoo So-jeong, released after "Queendom", also showed an unprecedented and out-of-the-box image. In Tiger Eyes, which was released in May this year, Yoo Soo presents a sexy image with blue hair, gorgeous clothing, and attractive eyes.
Everything shows that Lovelyz will be able to digest not only pure style, but also other styles of music in the future, indicating that they will have many new challenges.
Time is too urgent, a hurry, it has reached the time to say goodbye, don't forget to give Ben a thumbs up or leave a word before leaving, better to add a attention, hahaha... Reprint please inform, please famous! Cooperate!
#Lovelyz# #Lee So-jing # #Yoo Ji-ae # #Seo Ji-so # Lee Mi-joo # #Kim Ji-yeon # Park Myung-eun # #Yoo So-jin # Yoo So-jeong # #郑艺仁 #