When we wake up this morning, we may be pleasantly surprised to find that Baidu founder Robin Li is about to cry again. This isn't the first time, and he's been under tremendous pressure on many occasions due to business-critical issues. This time, however, it seems to be more serious.
Baidu is one of the largest search engines in China, but its market share has been declining over the past few years. Part of Baidu's problems stem from Google's exit from the Chinese market, but the main problem is that Baidu has not been able to acknowledge and address the problems and vulnerabilities in its search results.
Some of Baidu's past search results have aroused social concern and questions, such as publishing false advertisements and promoting illegal goods. In addition, another problem faced by Baidu is that its search results are often mixed with a large number of advertisements and promotional content, which brings great inconvenience and confusion to users.
In recent years, Baidu has taken various measures to try to improve the accuracy and quality of its search results. Baidu's search algorithm has also been continuously improved and upgraded. But these changes are clearly not enough. What exactly causes these problems in Baidu, and what unavoidable problems, these need to be further explored and considered.
On the one hand, Baidu's search is a very complex system that involves a large number of technologies and algorithms. On the other hand, Baidu is likely to have some short-sightedness and profit-seeking problems, such as too much reliance on advertising and investment.
Baidu needs to pay attention to and change in two aspects. First, it needs to continuously strengthen its search algorithms to seek more accurate and precise search results. Second, it needs to reconsider and optimize its own business model and profit mode to reduce the inconvenience and confusion of users.
These may take a long time and hard work to achieve. But this is also a problem that Baidu must face and solve. We hope that Baidu can seriously analyze and reflect on its own problems, take effective measures to change, and contribute to the healthy and sustainable development of China's search engine market.