In recent years, the biggest change in Chinese society has been the emergence and continuous development of e-commerce and takeaway industries, the living space that originally belonged to offline physical stores has been taken away abruptly, and the huge profits that physical stores had in the past no longer exist. In this case, a lot of brick-and-mortar stores are closed.
Although they are still alive, their situation is precarious. Many brick-and-mortar store owners want industries such as food delivery and e-commerce to disappear, revitalize the industry, and keep brick-and-mortar stores alive.
By the end of last year, there were 840 million Internet users in our country, and there were 540 million Internet users. From the above two figures, we can also understand the overall market of these two industries, as well as the habits of most people using online shopping.
In this case, whether it is buying something or eating, you will choose to buy online. In recent years, every year Double 11, 618 and other e-commerce shopping festivals will be bombarded wildly, inspiring huge consumer enthusiasm. Before the start of the shopping festival, many people are thinking about how to use their limited money to buy more of their favorite things and maximize their interests. The emergence of e-commerce shopping festivals will undoubtedly stimulate consumers' desire to shop.
In order to improve the purchasing power of customers, some companies also increase the sunk cost of customers by prepaying deposits, full reductions, etc. Many people are also surprised that online shopping has more drawbacks, such as the fact that in the eyes of customers, the product does not necessarily meet their wishes. If what you want doesn't reach what you want, it's troublesome to return it, so why not just go to a physical store and buy it? Wouldn't that be better?
At the same time, buying in physical stores offline is much faster than buying online, and it can save several days of logistics and transportation time. Secondly, in physical stores, people can have direct contact with the goods, see whether the goods meet their needs, and get results immediately, and can also ensure that the quality of the goods they buy is not a problem.
Therefore, considering the above points, it is better to go to a physical store to buy. In fact, at the beginning of the rise of e-commerce, everyone also faced such a problem, but with the continuous improvement of e-commerce platforms, we found that buying goods on e-commerce platforms can get more discounts, and when you buy goods on e-commerce platforms, merchants generally bear the mailing costs and provide return and exchange freight insurance.
Therefore, if you buy something online, as long as you have enough patience, in a few days, you can get something cheaper and more affordable, in this case, there is no need to spend money on physical stores. Selling things on the Internet is much cheaper than selling things online, no need to rent a storefront, no utility bills, no manpower.
Their biggest expense is renting a warehouse to store items, and the savings can sell items at a lower price and provide customers with more benefits, which physical stores do not have.
This is also why e-commerce is so prosperous, but it has also brought a big impact to brick-and-mortar stores, many of which have closed. The rest of the people, in order to survive, are trying to attract more guests. Some are right next to a popular restaurant, while others are right next to it. The purpose is to allow customers to walk around the store and buy more things after tasting delicious food, thereby increasing the income of the store. Over the years, takeaway platforms have also been thriving. At present, more and more companies and catering enterprises have begun to cooperate with takeaway platforms.
According to relevant data, there were as many as 1.97 million companies that cooperated with food delivery platforms last year, and the total number of delivery riders exceeded 7 million. Now, the total market value of the entire industry has exceeded 800 billion. Now the method of ordering takeout is very simple and fast, so many customers will choose this method to solve three meals a day, because most people are busy and do not have time to do it themselves, so there is this method.
With the development of e-commerce and takeaway, the living space of physical stores is getting smaller and smaller. Can both industries be eliminated so that brick-and-mortar stores can survive? Of course, this is clearly not going to work. Now, people are no longer willing to spend a lot of time shopping and cooking.
They have developed the habit of buying the goods they want on the Internet, so they no longer need to take time out to shop, nor do they need to cook themselves, and three meals a day can be met through the takeaway platform, thus saving a lot of time and allowing themselves to better devote themselves to work. Once these two industries are banned, many people will lose their jobs, which will have a great impact on the local economy.
Conclusion
And the only way for brick-and-mortar stores to survive in this world is to change themselves, not to ban other competitors. The real industry itself also has its advantages, as long as this is brought to the extreme and good reputation is used to attract customers, you can gain a foothold in this market.