A few days ago, Victoria's Secret officially released a teaser video, officially announcing: The Victoria's Secret show, which has been suspended for four years, will return this year!
Even more heartening is the announcement of the return of Karolina Kurkova and Adriana Lima.
Wolf Hall Lima, in particular, is as powerful and sexy as ever from the new Victoria's Secret perfume advertisement.
However, because the trailer of the big show emphasizes that this time is different from the past and will be more diverse,
Netizens quarreled about the pot: some people said: there are no "angels", no "wings", who wants to watch it? Some people also say: diversity is good, ring fat Yan thin, equality and friendship...
However, the appeal of many domestic netizens is very simple: I want to see the big cousin and He Xiangu on their backs!
Anyway, I'm looking forward to it, because Victoria's Secret grew up with me. I have been to report 5 times, watching shows, interviews, backstage live broadcasts, fitness with angels, medical beauty...
Once Victoria's Secret was my trump card, my colleagues and I would spend 24 hours without sleep to write reports in the first place, and read millions of people. Maybe a lot of my family started paying attention to me at that time.
At that time, Victoria's Secret was really popular, and the TVs in gyms, barbershops, and late-night food stalls were all playing Victoria's Secret on a loop.
The more I think about it, the more embarrassing it is... So today, let Yubo take you to look forward to the new big show, while reliving the beauty of the past~
What is Victoria's secret?
The brand of Victoria's Secret was not so powerful at first.
Founder Roy Raymond felt a little embarrassed to accompany his wife to buy underwear, so he founded the brand in 1977.
He wants to create a fashionable and eye-catching shopping environment, so that men are not embarrassed when they accompany their wives to shop.
When I first heard the name, I thought it was this Victoria's Secret.
The result is very cultured: Victorian women dressed in layers and very carefully, so they can arouse people's curiosity and prying eyes about the secrets under the skirt, hence the name.
If you want to make the brand famous, it must be the emergence of the Victoria's Secret Show, on the eve of Valentine's Day in 1990, the company held a small launch party in the hotel in order to stimulate consumption, which is the predecessor of the Victoria's Secret Show.
In 1995, the Victoria's Secret show officially debuted, and the brand cooperated with the media at that time to package the show as a "century-level underwear boom", and then it became bigger and bigger, thus opening the golden age.
They are Nuwa Niangniang's most proud works
Victoria's Secret is really a good marketer. Fantasy Bra was launched in 1996, a piece of underwear costs millions of dollars, we don't sell it, just let you see.
Since then, Fantasy Bra and the Victoria's Secret show have become brand logos and industry legends, you may not wear Victoria's Secret underwear, but you must have heard of two things.
I remember the 2000s, the heyday of Victoria's Secret, when the big show had more than 1 billion viewers.
The model has the highest honor of becoming a Victoria's Secret Angel, and the singer is also the hottest talent to perform on the big show. People's "fashion industry Spring Festival Gala" is not called in vain.
I simply use Fantasy Bra to look back at those years of Victoria's Secret. Finally, they talked about how they played the opening of 6 pairs of cards thinly...
Gisele Bündchen in The Red Hot Fantasy Bra 2000
In 2003, the gods gathered, and Haimama wore the Fantasy Bra for the second time, 1200 pink sapphires and 90 carats of emeralds and diamonds, worth $11 million.
That year, there was Lao Mi's professional famous scene "Throwing Tassels", without wings, you can also throw invisible wings.
There is also the front and rear clamp of the big wings, and the shocking card god.
There is also the famous scene of Hai Ma carrying the largest wings in the history of Victoria's Secret... Countless classics were created that year.
In 2005, Ji Niangniang wore a $12.5 million Fantasy Bra to Victoria's Secret.
That year was also the year of Tyra Banks. Banksy's curtain call, after the show, the two Drama Queens, Tyra and Lao Mi still have a century to kiss~
2006, is the year that belongs to the big KK, she had the sweet flight attendant classic rescue in that year,
He also wore the Fantasy Bra of that year.
In 2009, her eldest cousin Liu Wen appeared on the Victoria's Secret runway for the first time, and it was also the first time Victoria's Secret used a Chinese face.
In 2010, Fantasy Bra belonged to Lima, which returned after giving birth.
However, many netizens said that Da KK's turn in peacock wings this year announced the end of the era of Victoria's Secret "gods".
In 2011, Miranda Kerr. Keer) put on the Fantasy Bra,
At the same time, a second Chinese face appeared on the Victoria's Secret catwalk - Xian Gu He Sui.
In 2013, Sugar Candy performed the $10 million Fantasy Bra.
The 3D printed lingerie Snow Queen created by Swarovski and Shapeways, a master of the 3D printing industry, also became the focus of that year.
Since 2015, Victoria's Secret has bid farewell to a group of supermodels and opened the pace of approaching traffic and Internet celebrities.
The year was Gigi Hadid. Hadid) and Kendall Jenner (Ken Bean. Jenna ) debuted on Victoria's Secret, and the level is indeed not amazing.
In 2017, Victoria's Secret came to Shanghai, probably because it was opened in China, the attention is very high, so Victoria's Secret gives Chinese models quite beautiful.
2018, as the last year of the Victoria's Secret show, contributed the "sheet" shape that netizens complained about, and the aesthetic plummeting is also a well-known thing.
Fortunately, this year's Fantasy Bra and Swarovski wings were still beautiful, worn by Elsa Hosk and Romee Strijd, respectively.
At this point, the Victoria's Secret show, which has been held for more than 20 years, has officially come to an end.
Is there still salvation for this bad hand of Victoria's Secret?
After 2015, various scandals broke out at the top - such as gender, body discrimination, etc. - which made the value of this Victoria's Secret fall again and again. The media are also pouring oil.
For example, later Hulu's documentary "Victoria's Secret: Angels and Demons" exposed more scandals...
Coupled with people's aesthetic fatigue of the big show, excessive marketing and insufficient product power, within a few years, the dream empire of Victoria's Secret collapsed.
Then Victoria's Secret began to reform itself and change its own lives. They fired the top who had straight male cancer and added female decision-makers.
Provide employment opportunities for more housewives, and want to make the brand speak again from the perspective of women.
In the external propaganda part, the attitude is also a 180-degree change. They abandoned the stereotypical definition of beauty.
Models of different body shapes, skin tones, ages, and occupations were used, and the brand concept was changed to: beauty, only you are qualified to define.
Some people say: Victoria's Secret is only for business, and deliberately zzzq, but has lost its own characteristics.
In fact, I think that whether it is for business or not, advocating equality and opposing discrimination are the prerequisites for social progress, and it is a matter of course.
It's true that the loss of character is true. Without Angel, I don't know what kind of brand Victoria's Secret is. But they're also working on the product itself.
For example, abandon overly ornate packaging, focus on technology development and upgrading, and make consumers feel that their underwear is practical and comfortable.
I don't understand this very well, but the anti-gravity bra some time ago seems to have a good response.
I am very clear about Victoria's Secret's determination and efforts to turn over, but it is difficult to say whether it can succeed or not.
After all, they have always been based on showing an absolutely "perfect" body as the main theme of the brand. When it comes to Victoria's Secret, who doesn't think of those good bodies and dreamy wings that are beyond reality?
Even in the years when public opinion was riddled with public opinion, no one protested against the Victoria's Secret show itself (some were just criticisms of declining quality and aesthetics not online),
Because it is indeed conveying a kind of beauty to the world as a fashion feast, since beauty can be diversified, why can't Victoria's Secret maintain the original beauty?
Well, so much has been said. What are you looking forward to after four years of Victoria's Secret? Welcome family to the comment area, let's discuss together~