Since last year, e-commerce service providers have made frequent moves. In 2020, Baozun e-commerce ushered in a second listing, and Ruo Yuchen and Liren Cosmetics were listed in China. In the first half of this year, Youzan invested in retail digital service provider Bojun Software, e-commerce service provider "Face Face Technology" completed the B round of financing of more than 100 million yuan, and e-commerce service provider "Leyan Technology" won hundreds of millions of yuan of D round financing. With the more diversified development of retail e-commerce and the blessing of capital, more players will appear in the field of e-commerce service providers. This article reviews the investment layout of Gaorong Capital in the field of e-commerce service providers.
According to the "Dianshubao" (DATA.100EC.CN) large database of the Network Economic Society, from January 1, 2014 to December 28, 2020, Gaorong Capital has participated in the investment of 8 e-commerce service providers, involving companies namely Magic Chopsticks Technology, Butong Technology, Food Heng, Cone Wisdom Technology, Digital JuZhilian, and Leqi E-commerce.
Number of investments: The number of rounds is uniform Shanghai has the most investments
Statistics show that in the investment of Gaorong Capital, there are 2 angel rounds, A grade and C grade each, accounting for 22.22% each, and PreA grade, strategic investment and B grade each have 1 case, accounting for 11.11%.
From the perspective of year, Gaorong Capital Investment has the most investment in 2020, accounting for 44.45%; followed by 2018 investment, accounting for 3 cases. One in 2014 and one in 2015.
In terms of urban distribution, Gaorong Capital has first- and second-tier cities, with Shanghai having the most investments, accounting for 5 cases, accounting for more than 50%; Hangzhou has 2 cases, accounting for 22.22%; Beijing and Dongguan have 1 each.
Investment amount: Shanghai has the highest amount of investment in 2020
The data shows that the rounds of Gaorong Capital's investment are relatively uniform, with 100 million yuan each in A round, A1 round, B round, C round, C+ round, and strategic investment, accounting for 16.13% of each ;P less reA round, which is 20 million.
In terms of urban distribution, Gaorong Capital invested the most in Shanghai, accounting for 51.61% of 320 million yuan, followed by Hangzhou, with an investment of 200 million yuan, accounting for 32.26%; Beijing also invested 100 million yuan, accounting for 16.13%.
Judging from the distribution of Gaorong Capital's investment amount in years, it has the most investment in 2020, at 320 million yuan; followed by 2018, with an investment of 200 million yuan.
Invested enterprises: Magic Chopsticks Technology Leqi e-commerce and other frequent financing Several juzhilian hit A shares
Gaorong Capital's investment companies have frequently obtained new rounds of financing, including many like Shuju Zhilian to launch an impact on A-share listings.
Food Tycoon has received tens of millions of dollars in B2 financing in February 2019, and the financing has been relatively low-key.
In April last year, the internet celebrity e-commerce service platform Mo Chopstick Technology completed the C round of financing, after which Mo Chopstick Technology completed 6 rounds of financing, including two rounds of strategic investment. On May 22 of the same year, "Leqi E-commerce" completed its strategic investment, and the investor was CMC Capital (Chinese Cultural Industry Investment Fund). On October 8, Butong Technology, a mother and baby brand retail service provider, completed the A+ round of financing of 100 million yuan, and after the financing, Butong Technology continued to focus on various services and operations of maternal and infant products.
"Cone Wisdom Technology" completed a round of financing of 50 million yuan in January this year, this round of financing was led by Lenovo Venture Capital, followed by GGV Jiyuan Capital, the old shareholder Jingwei China increased, and Potential Energy Capital served as the exclusive financial adviser for this round of financing.
In June, the e-commerce operation service provider Shuju Zhilian attacked A-shares, and according to the official website of the Shenzhen Stock Exchange, the IPO of the ChiNext board of Beijing Shuju Zhilian Technology Co., Ltd. has been accepted.
Founded for 8 years, he has led the investment in Pinduoduo, Xiaomi, Mushroom Street, Beibei Network, etc
Founded in 2013, Gaorong Capital (formerly Banyan Capital) is a newly established investment fund focused on the domestic technology sector. Manages more than $2 billion in funds focused on seed and growth phase investments in the TMT industry. Gaorong Capital was founded in January 2014 by three founding partners, Zhang Zhen, Gao Xiang and Yue Bin. Up to now, the Team has grown from the original 3 founding partners to about 70 people.
He has led the investment in a number of excellent companies, including Xiaomi Technology, 91 Assistant, 3G Portal, Tudou, Blue Harbor, Storm Video, Gigabit, Mushroom Street, Beibei Network, Pinduoduo, Avazu, Testin, Huami, Lexin, Yitu, ZhongrongJin, Quantification, Lilith, etc.