BYD released its 2022 earnings report at the end of March. The data shows that BYD will earn 16.62 billion yuan in 2022, and its ability to absorb gold is obvious to all! At the same time, BYD's sales reached 1.8635 million units last year, far ahead of new energy vehicle companies. To this end, BYD has set a sales target for 2023, guaranteeing 3 million units and doubling to 3.6 million units!
Although the impact of the "lack of core and expensive electricity" factor this year is small, and the growth rate of new energy vehicles continues to rise, the overall performance of the automobile consumer market is relatively weak, and the success of the March car market promotion is insufficient. In this context, is it possible for BYD to double its plans? Which new energy vehicle companies have proposed more "crazy" sales targets?
BYD: Be the first this year!
Sprinting to its annual sales target of 3.6 million units, BYD's task this year is not small, and it has planned to launch a number of new vehicles. In addition to the Qin PLUS, Han EV, and Tang DM-I that have been remodeled and listed, there are also many new cars such as the 2023 BYD e2, the all-new Yuan PRO, Seagull, Sea Lion, Destroyer 05, and Frigate 07, as well as the Denza brand, Yangwang brand, and F brand.
It can be seen that BYD's efforts this year are very fierce. In particular, a number of facelifted models launched since the beginning of this year not only achieve the "same price of oil and electricity", but also have a very outstanding cost performance, almost beating the opponent to no counterattack. In the first three months of this year, BYD's cumulative sales have reached 552076 units, a year-on-year increase of 92.81%. However, at the current pace, BYD has not yet reached 1/4 of its small target of 3.6 million vehicles in the first quarter.
In addition, BYD Chairman Wang Chuanfu recently publicly stated that "BYD's goal is to become China's No. 1 automobile manufacturer by the end of 2023."
For reference, China FAW Group sold 3.2 million vehicles in 2022, SAIC Motor sold 5.303 million vehicles in 2022, and GAC Group produced and sold 2,479,900 units and 2,433,800 units in 2022, respectively. What do you think about this? Does BYD have the ability to be number one this year?
GAC AION: Challenging the small target of 600,000 vehicles!
"Some people laugh at it too crazy, but it shows real power", said GAC AION. As soon as April arrived, GAC AION's announced sales startled other new energy vehicle companies. March sales reached 40,016 units, a year-on-year increase of 97%, reaching a new historical peak! In the first quarter of this year, GAC AION's cumulative sales were 80,308 vehicles.
As for the sales target for 2023, GAC AION is guaranteed 500,000 units and 600,000 units. Considering that GAC AION will sell a total of 271,000 units in 2022, it is not easy to double its sales this year to have the opportunity to challenge!
At present, GAC AION has a total of five products: AION LX PLUS, AION V PLUS, AION S PLUS, AION Y PLUS and AION S, of which AION S and Y series are the main sales models. According to the observation of Xuanlingge, after getting rid of the sales dilemma dominated by B-end users, the number of private users of Aion has risen sharply, which is also an important reason for the strong upward momentum of Aian.
In March this year, AION has upgraded the AION Y PLUS and AION S PLUS, in addition, GAC AION also plans to vigorously hit the high-end market, Hyper GT, Hyper SSR and a new SUV will be delivered within the year.
However, GAC AION must maintain monthly sales of more than 40,000 units in order to successfully challenge the annual sales of 600,000 units. Brother Xuanyuan expects that about 500,000 vehicles are more likely to meet the standard, so let's wait and see.
NIO: More than Lexus!
In the first quarter of this year, NIO delivered a total of 31,041 new vehicles, a year-on-year increase of 20.5%. Among the three musketeers of "Wei Xiaoli", NIO's development in the past two years is still relatively stable, and it has not encountered the trough of sales like Xiaopeng, but it has not suddenly risen to 20,000 vehicles per month as ideal.
As for this year's sales target, Li Bin previously said, "NIO's current internal sales target is to exceed the sales of Lexus fuel vehicles." In addition, NIO said it is confident that it will achieve its goal of doubling sales to 250,000 units. For reference, Lexus will sell 183,900 units in 2022 and NIO will sell 122,500 units in 2022.
Since the average price of NIO's bicycles in 2022 has reached 475,000 yuan compared to Mercedes-Benz, it is also expected to benchmark Lexus. According to NIO's new car plan, a number of new models will be released this year, among which the EC7 and the new ES8 will be launched at the Shanghai Auto Show.
2023 is a big year for the launch of new cars on the NIO second-generation platform, and the comprehensive strength of new car products has increased greatly, which is expected to significantly help NIO's sales increase. However, the new energy track is getting more and more rolled, and NIO cannot take it lightly. Especially in the high-end new energy market, when traditional luxury car companies are fully developed, NIO is also a little more crisis.
When the tide goes out, I know who is swimming naked. Car companies usually have more optimism when setting sales targets at the beginning of the year, but the market environment is changing rapidly, and factors such as policy adjustments and fluctuations in raw material prices may have a greater impact on sales. The above three car companies have put forward more "crazy" sales targets, who can have the last laugh?