The influence of an effort by ANTA and Wang Yibo to work together can be imagined, and the official announcement was released on Weibo for one hour on the same day, receiving 260,000 retweets and nearly 750,000 likes...
With the official announcement, the new blockbuster was also exposed, and Wang Yibo's spontaneous and cool interpretation of an ANTA Beijing 2022 Winter Olympics licensed commodity national flag sportswear.
This time of strong and strong cooperation, which characteristics of Wang Yibo have successfully attracted ANTA?
Wang Yibo became fascinated with street dance at the age of 11, participated in the national IBD top street dance competition at the age of 13, entered the top 16 of the Hiphop group, and was subsequently selected as a trainee to go to South Korea.
You know, how much hard practice the teenagers experienced at that time, and the strength to not accept defeat before they stood on the final stage.
Wang Yibo is like this, and every love must be done to the extreme.
Passionate about racing, even if the trip is tight, he squeezes out time to practice, became a contracted driver of the Wanlida Yamaha Team (MLT YAMAHA) in 2019, and won the D Rookie Group 1st and mixed group runner-up in the Zhuhai ZIC Motorcycle Race.
Love skateboarding, in "Extreme Youth" can see his good skateboarding skills, skateboarding spirit and understanding of skateboarding culture.
As a young man with positive energy who loves sports, Wang Yibo became an ambassador for the promotion of ice and snow sports this year.
As the official partner of the Beijing 2022 Winter Olympics, ANTA naturally cooperated with Wang Yibo, and as early as before the endorsement, she had already put on the national flag series of clothing to attend the event.
On the contrary, why did Wang Yibo choose Anta?
As an absolute leader, ANTA has been the first seller in China for ten consecutive years, has the most product patents, and has created Olympic equipment for 29 Chinese national teams, and it is no exaggeration to call it the "top stream" of Chinese sports brands.
Anta's story begins with Ding Shizhong, who is only 17 years old, with 600 pairs of shoes approved in Jinjiang, and opened the road to the north. Relying on his mouth and legs, he ran door-to-door to earn entrepreneurial funds by running business door to door, and returned to Jinjiang to found ANTA.
Then ANTA can grow rapidly, lead sales, and the product is hard power.
There are design and R&D centers in Los Angeles, Japan, Seoul, South Korea, Milan, Italy, Chinese mainland and Hong Kong, China, which have absorbed nearly 200 design and development experts from 18 different countries and regions, accounting for more than 5.2% of R&D investment, and applied for more than 1,400 product patents.
After laying a solid brand foundation, ANTA opened a "single focus, multi-brand, omni-channel" strategy, focusing on the sports footwear and apparel industry, while continuously improving its innovation ability to meet the needs of different market segments.
With the continuous improvement of ANTA's core competitiveness in the professional field and the increase in brand influence of the Olympic champions sponsored by the Sydney Olympic Games in 2000, it has since begun to sponsor a number of top domestic sports events.
At the same time, ANTA is a sports brand authorized by the Beijing Winter Olympic Organizing Committee to use the national flag pattern.
Being able to obtain such privileges is inseparable from ANTA's 8 consecutive years as an official partner of the Chinese Olympic Committee and its continuous support for The Chinese Olympic Cause for 30 years since its establishment.
Vancouver 2010 Olympic Games
Rio 2016 Olympic Games
It is worth saying that in the official poster, Wang Yibo is wearing the Winter Olympic Concession National Flag, and some of the Winter Olympic National Flag products this time use the "Starry Sky Technology" of ANTA's core.
The national flag pattern on the chest adopts nano-powder printing technology to enhance the stability of the color under vacuum, high and low temperature, and ultra-strong ultraviolet conditions, ensuring that there is no need to worry about fading and deformation.
COCO in many products, the most want to recommend to everyone is two, one is the Winter Olympics flag classic short TEE, belongs to the flag short T the most versatile, the most classic style, CHINA and the flag pattern on the chest, simple and resistant to optimistic collocation.
The fabric is 50 thin needle water soft cotton double-sided cloth, the yarn is long-staple cotton, soft and comfortable, cool and breathable.
Zhang Xinyu
Lai Yu Mao
Zhou Bichang
Jin Chen
Lu Yanqi
HaniQuez
Zhou Jieqiong
The other is the Winter Olympic Flag Innovative Knit Top, inspired by the sleek capsule and featuring the latest seamless fusion technology to protect against wind and dust. Composite knit with a lightweight fabric that is excellent for sweat absorption and breathability.
Yi Lijing
Yuan Baizihui
Sun Jialing
Gradually becoming the first in the domestic industry and making great strides into internationalization, ANTA did not settle for the status quo, and began to start from the design of the single product, considering comfort while being versatile and fashionable.
Take the ANTA Hegemonic 3.0 shoes, which have been available for 19 years this year, and the shoes have evolved from the first generation of ANTA basketball shoes, retaining the comfortable and stable foot feeling of the classic shoe type, while adding fashionable elements, and the sense of trend is bursting.
The Overbearing 3.0 shoes have a variety of colors, Genshi, Ocean Blue, Fragrant Stack... Can meet different personality and collocation needs.
The same color scheme of Wang Yibo's upper foot is graffiti and denim. The graffiti style is mainly based on a white body, accented with red and black details, supplemented by graffiti details.
The denim model is spliced with different shades of denim material, which is unique in retro temperament and personality.
Looking forward to engraving China and the Olympic Games, ANTA joined hands with positive energy youth idol Wang Yibo to tell the world a new chapter of Made In China.
Image source
Brand / Sina Weibo
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