On October 11, netease cloud music songwriters annual collection and training plan - "Music Seeker Action" was officially launched, collecting original songwriting works for all musicians and music lovers. From now until October 31, music lovers can go to NetEase Cloud Music to participate in the registration. The first "Explorer Action" invited Yi Jiayang, Huang Yuxun and other 6 major songwriters to join and personally guide the creation, and at the same time, NetEase Cloud Music will provide winning musicians with customized services and exclusive signing opportunities to help create music with both texture and singing.
It is reported that "Music Seeker Action" is a large-scale songwriting activity exclusively initiated by NetEase Cloud Music, aiming to tap the most potential songwriters in the country, gather the strength of the platform and the mentor to jointly cultivate excellent songwriters, and jointly open a new generation of Chinese music.
NetEase Cloud Music invited 6 top songwriters to form 3 teams to guide the creation. The members of the mentor group include: Yi Jiayang, a hall-of-fame musician in the Chinese music scene, Huang Yuxun, a royal arranger of Jay Chou, Hong Ruiye, a senior lyricist, Yan Yunnong, a well-known lyricist, Ah Qin, a core member of fir band, Huang Jianwei, winner of the Golden Melody Award for Best Singing Newcomer and Golden Melody Award for Best Composer. Six instructors will provide targeted limited courses and 1-on-1 commentary to original musicians.
This event introduced the songwriting fusion team mode, setting up three stages: audition, semi-final and final. The audition is divided into songwriting double tracks, and adopts the form of no-proposition solicitation. In the end, 30 people were promoted, and 15 songwriters were selected. The semi-finals are led by instructors, with songwriters pairing, online course teaching and one-on-one guidance on the schedule. The stage selected 12 people to enter the final, and the songwriters were 6 each. The finals were a partnership competition, co-created by songwriters, and one first prize work, two second prize works and three third prize works were selected.
It is understood that the "Fun finder action" provides rich rights and interests for the participants. The first prize winners are each given a cash prize of 20,000 yuan, the second prize winners are given a cash prize of 10,000 yuan each, and the third prize winners are each given a cash prize of 5,000 yuan. Participants have the opportunity to obtain the NetEase Cloud Music Limited Creator Identity Identity, netEase Cloud Music exclusive signing opportunities, the relevant training and support of the creator system within the platform, the S-level program bearer of the competition works, and the interpretation of high-quality artists.
"Music Seeker Action" is committed to discovering and cultivating original authors, while helping original works realize the value and traffic of music. NetEase Cloud Music's "Report on the Survival status of Chinese Musicians (2020)" shows that 70% of musicians believe that they need to improve their professional skills, and exposure and publicity and work revenue are still the most concerned issues for musicians. In view of the actual needs of musicians, the event set up a songwriting co-creation, tutor teaching, platform feedback and other competition formats to help musicians improve their skills; at the same time, the event provides musicians with financial support, royalty revenue, massive exposure and promotion resources and publicity and customization services, which is expected to create more acclaimed and popular original works.
As the largest original music platform in China, NetEase Cloud Music has previously promoted original music to the public and promoted the sustainable growth of musicians through a series of support plans such as the Stone Plan, the Ladder Plan, the Hard Ground Irori Night, the Hard Ground Original Music List, and the Star Collection Songwriting Competition. The "Music Seeker Action" will discover, cultivate and guide original musicians in one stop, and provide systematic support in terms of training system, traffic monetization and follow-up operation, continue to enhance the original music creativity of NetEase Cloud Music Platform, and help improve the chinese music songwriting ecology.