As the saying goes, the fewer words, the bigger the matter! Jay Chou on the social platform drying clothes on the new style of "walk and see" words, the comments directly asked "when to produce a new album", Jay Chou clearly said "try this year"! A four-word reply instantly detonated tens of millions of netizens!
Recall that a few days ago on CCTV, I saw Jaylen's new advertisement for Heilan Home, and it was jay Chou himself, "Daoxiang" and "Blue and White Porcelain" and other well-known works such as "Royal" director Jenny Hua and arranger Huang Yuxun, will it be a warm-up work of the team? Is there a positive impetus from the gold lord Heilan Home, a singer-inducing little expert?
Although it is a commercial blockbuster, Jay Chou's shot is indeed incomparable with "Lun". With music to pay tribute to the ingenuity of the clothing, Jaylen concentration is so high that the table is high, and many fans are also shouting "Grandpa Qinghui" after watching it!
Why can a commercial set off fans' memories?
It has been nearly 5 years since the release of Jay's last album "Jay Chou's Bedside Story", although the outside world is indispensable to the controversy of Jiang Lang's talent, but the paralysis of the whole network brought about by the release of new songs every year still verifies the lyrics in "Cross-Era": "The times will not eliminate my domineering dynasty." From "Confession Balloon" to "Waiting for You to Leave Class", from "Say Okay Don't Cry" to "MOJITO", without exception, it reminds people of teenagers who play the piano in high school classrooms and cry again.
Speaking of the blockbuster that Jay Chou and Heilan Home jointly created, with a strong Personal Style of Jaylen, he walked around in a handsome suit. His musical talent, his charm, and even the gestures he makes playing the piano together make fans feel: Yes, this is jaylen who I loved the whole youth! In particular, the small Easter egg at the end of the film also pays tribute to his favorite magic, which makes people feel surprised.
Thread the needle and thread, and the clouds flow. Jay Chou is not only a talented musician, but also like an inspired costume craftsman, showing the charm of music and clothing weaving to the fullest. Under his interpretation, music is closely related to clothing weaving and design.
"Making music is like making clothes, every note, every melody, is woven with ingenuity and cut with inspiration." As soon as the blockbuster came out, it immediately swept the whole network, and even landed on the golden time of the CCTV news channel.
It is worth mentioning that the director of the blockbuster, Jenny Hua, is not only the royal director of Jay Chou's many classic works, but also serves as the main producer of well-known MVs such as "Blue and White Porcelain", "Rainbow", "The Seventh Chapter of the Night", "Fireworks Are Easy to Cold" and so on. She is also one of his closest partners in work and life, and Jaylen's most important works or cooperation with the most intimate brands are always indispensable to her presence.
Jenny, who was already pregnant last year, can be called the "strongest pregnant woman" still participated in the Spring Festival Gala "Mojito", and the filming and recording of this video blockbuster is enough to show the importance that Jaylen's team attaches to these two cooperations. Sure enough, the flowers came out of the horse, and it was completely shocking! Full of my charm, it is so refreshing!
Another god is the legendary musician of the Chinese music scene that we are familiar with, "Music Magician" Huang Yuxun. Fans familiar with Jaylen know that Huang Yuxun once won the championship in the entertainment program "Super Newcomer King" of Taipei Star TV in 1997.
"Once the opponent, now the musical partner", these two "do not fight and do not meet" musical wizards in the years that followed, and finally began from the album "Capricorn" and became Jay Chou's royal arrangement. "Daoxiang", "Fireworks Are Easy to Cold", "Red Dust Inn" and other well-known songs that we are familiar with are all from the hands of Huang Yuxun.
The most trusted director, the most sympathetic musical genius, the two work together, plus Jay Chou personally handled the knife, blended coordination. Whether it is in the picture presentation, or the rhythm and style of the soundtrack, the film presents the charm above the standard.
The brisk rhythm, the bright but not eye-catching style, inherits the sense of luxury that began with Lin's updated endorsement, and does not depart from the daily life. High-end but not high-cold, through the familiar Jay Chou, but also added more intimacy, completely subverted many people's stereotypes of Heilan Home.
Heilan Home has always been really spoiled home to the spokesperson. This video blockbuster created by Jaylen himself was directly sent to CCTV prime time for the first time. Even people doubt that jay Chou's final appearance on the Spring Festival Gala Cloud performance this year will not also be the handiwork of Heilan Home, the exclusive clothing partner of the Spring Festival Gala, right?
Heilan House, even made the costumes couture feeling?
As said in the blockbuster, a small piece of clothing contains inspiration and ingenuity. And Heilan Home, through the seemingly unremarkable shirt and suit, with Jaylen acted in a blockbuster film comparable to the texture of the MV, which shows the depth of the skill.
The upgrade of advertising is only a microcosm of the degree of brand image improvement. The quality of the product is the core strength of a brand. In fact, whether it is the circle dance of Yin Xiaotian in that year, or the ice carnival that Lin Xinxin touched to explode, to today's Jay Chou's new blockbuster, Heilan Home has accurately stepped on the eyes of the times.
If you have walked into Heilan Home stores in the past year, you will find that from the store style, to the type of product, from the use of scientific and technological fabrics, to the practical and fashionable clothing design, Heilan Home has undergone earth-shaking changes. Shirts and suits alone have colors like works of art, and everyday wear is not too high-profile or outdated.
New Year's New Year sweatshirts and spring sweatshirts are loved by many fans! Jay Chou's interpretation of heilan home, both sense of proximity and high-grade sense, but the price is so approachable, especially this "pink little princess" classic, Jaylen looked at it crazy praise! Netizens also called out the most conscientious idols around! Unexpectedly, when Jay Chou endorsed Heilan Home, the most profitable was many Jay fans!
The Z era has gradually entered the historical stage, the trend of market rejuvenation is becoming more and more obvious, and Heilan Home is obviously trying to break the deep-rooted image and inject more fresh vitality into the brand. In the past less than a year, not only has it conquered Jay Chou, but many first-line stars have also been fanned by it.
In the latest season of "Run Bar Yellow River", all the running boy bands wore Heilan Home Aurora series goose down costumes to fight in the Yellow River Basin; in Via's live broadcast room, Heilan Home can sell more than 30,000 pieces of clothing in 1 hour; and even many post-95s and post-00s have begun to walk into Heilan Home's stores. Heilan Home has quietly become a popular brand surrounded by stars and crazy rushes in the live broadcast room before we even realize it. It is trying to tell the public that old brands can also be younger, and Heilan Home is not only men's wear.
Today's Heilan Home is no longer the "brand in the awkward dance", it is entering the side of more and more young people. As Jay Chou said when he received endorsements, "I only endorse brands that fans can afford", sometimes, the public's, may not be good. Seeing that Heilan Home has undergone layers of transformation, always doing the classic fashion that everyone can afford, it is inevitable to be circled, hoping that the future extraordinary music masters and committed to creating extraordinary national brands can bring more innovation and surprises to domestic products in the future.
Source: Xinhua Net