Yang Peijie, a reporter for the pingbao financial media, and Jiao Meng, a correspondent
The logo of "Seeking Pulse Ye County" and the LOGO of "Ye Li Treasure" are the public brands of Ye County and the regional public brands of agricultural products in the future.
On September 23, Wang Yanjun, director of the county's Bureau of Commerce, released this information ahead of the on-site event of the Chinese Farmers' Harvest Festival in Ye County.
Yexian is a large agricultural county, in recent years, in order to consolidate the results of poverty alleviation and the implementation of rural revitalization, all parts of the county to ensure grain production at the same time, actively implement the adjustment of the plant and breeding structure, the formation of edible mushrooms, vegetables, Chinese herbal medicine, selenium-rich flour and a series of agricultural and sideline products and deep processing products; Ye county after years of investment to create a business environment, the formation of a strong county economy and pillar industries, the production of industrial products with local characteristics.
Although the products are abundant, due to the large number but not strong, the market degree is not high. In order to improve the market competitiveness, Ye County unified design of "seeking the pulse of Ye County" and "Ye Li Treasures" logo pattern, as long as the product quality is achieved, the public brand and agricultural product packaging using a unified LOGO pattern, hugging the market, unified local brands.
Wang Yanjun introduced that the LOGO pattern of "Seeking Pulse Ye County" takes the traditional character "Ye" as the main outline, extracts visual elements from the architectural styles of Ye County Literary Temple, Ming Dynasty County Ya and Ye Gong Mausoleum, and the hollow part of the brand LOGO line is filled by the four veins of the core value of the brand of "Seeking Pulse Ye County", "Ancestral Pulse, Literary Vein, Mineral Vein, Food Pulse", which also shows that the four pulses are the basic support of "Seeking Pulse Leaf County". The logo as a whole fully reflects the thick history and modern development of Ye county.
The LOGO pattern of "Yeli Treasures" borrows the thousand-year-old ginkgo biloba leaves in Yexian county as an overall outline, indicating the profound heritage of Yexian agricultural products; Ginkgo biloba has been an endorsement of truth, goodness and beauty since ancient times, highlighting the quality and beauty of Yexian agricultural products; in the LOGO with ginkgo biloba as the graphic carrier, the left side is filled with the reservoir river that nourishes and irrigates Yexian's agricultural products, the fertile Central Plains land and Yexian characteristic pasta, and the right side highlights yexian's agricultural industry, and treasures the non-vice mountains of Yexian in the leaves to highlight the "hidden treasures in yeli" Unique connotations.
It is reported that the unified design of county public brands and regional public brands of agricultural products is rare in our province.
Editor: Cheng Guangrong