preface
The era of traditional sales has passed, and live streaming e-commerce has become a new outlet for enterprises; This sentence has filled our lives for a period of time, especially during the three-year epidemic, people's travel has been restricted, and all walks of life have begun to sell in the form of live streaming e-commerce, pushing live streaming e-commerce to the fast lane.
As a result, it has also attracted countless people from all walks of life to join the live broadcast industry, and has also given birth to all kinds of excellent live broadcast e-commerce personnel, such as a certain platform's e-commerce brother Simba's Xinxuan Group, a certain audio platform's e-commerce giant Crazy Xiao Yang Brother's Xiaoyang Zhenxuan, are all excellent products created in this era.
Simba Xinxuan Group takes the asset-heavy route, relying on the advantages of supply chain and warehousing to bring preferential benefits to fans;
Xiao Yang Zhenxuan takes the asset-light route, relying on the customer mentality to suppress the unit price of products, bringing benefits to fans, and perfectly interpreting that "real hunters often appear in the form of prey"
So what do these two live streaming e-commerce groups rely on?
The veteran e-commerce Simba Xinxuan Group stands out by relying on the advantages of warehousing and supply chain
It is reported that the amount of live streaming goods of Simba Xinxuan Group from 2020 to 2022 is amazing and growing rapidly, and it is firmly in the position of the first brother of live streaming on a certain platform, and the amount of goods brought by the entire team of Simba family accounts for about 1/3 of the platform in 2022;
The Simba family brought about 30 billion yuan in goods in the three years from 2020 to 2022, which is the mainstay of the entire platform; In order to ensure product quality and provide fans with better cost-effective products, the Simba family finds manufacturers, cuts intermediate links, and the price of goods products is naturally lower than other channels; In addition, the Simba family has established warehouses in various places to ensure the rapid arrival of products.
Xiaoyang Zhenxuan relies on a strong number of fans, super high sales amount, and the price given by the manufacturer is naturally lower than that of the official store
I often watch Xiao Yang's live broadcast, and I remember watching the price list of the official store of the product he provides several times, which is much higher than the price of his live broadcast room, and the products that can generally enter his live broadcast room must have 2 advantages:
First: the quality of the product must withstand the test of big and small Yang Ge, such as smashing hard, brushing with a brush, throwing on the ground, etc., to test the quality of the drop resistance
Second: what is the official store price of the product will be printed, what is the price of the live broadcast room, for a comparison. For example, the official price of a Polo shirt in Hailan House is 359 yuan, which was directly cut to 59.9 yuan.
The rise and success of live streaming comes from making people feel that they can shop thousands of miles away without going out
I occasionally watch live broadcasts, and then I see my favorite products, and after comparing the quality and price, I will place an order to buy it; The original intention is to spend less money to buy the same thing, and at the same time do not need to choose it physically;
Why not save time and save costs?
Simba feels straightforward and fast, and Xiao Yang Zhenxuan feels like a spring breeze
Simba often doesn't care about the risk of being banned because he is not used to seeing certain things and people during live broadcasts, and he also has to spit out quickly and expose the ugliness.
Xiao Yang Zhen chose the two brothers to look like the boy next door, giving people a particularly real person, humble, low-key, for the sake of fans, naturally less negative news.
Conclusion
Both of them are my favorite streamers, but from my personal standpoint, I prefer Xiao Yang Zhenxuan for the following reasons:
Every time Xiao Yang sells goods live, he is always making it difficult for the brand side, testing the quality of the product, making the brand side frown, making me always feel that he regards himself as a customer testing products for us.
Brother Yang will print out the official price every time, let's compare;
Brother Xiao Yang will ask for a side giveaway every time;
This kind of spending less money to get more joy, no one will not like it?
Do you usually like to shop in the live broadcast room? Which streamer do you prefer? The reason?