Smart stuff
Author | Yunpeng
Edit | Shadow of indifference
Today, it happens to be the twentieth year of Meizu's founding, and it is also the 14th year that Meizu has been deeply engaged in the smartphone industry.
From the first domestic capacitive screen mobile phone, the first domestic smart phone to the first domestic Android mobile phone, Meizu can be said to be the pioneer and witness of the development of China's smartphone industry.
On the evening of March 30, Xingji Meizu Group held the "Meizu ∞ Lynk & Co Boundless Ecological Conference" at the Mercedes-Benz Arena in Shanghai. At the meeting, Meizu officially released a series of new products and functions such as Meizu 20 series and Flyme Auto.
From product design, quality, system fluency to the intelligent experience of the operating system, Meizu 20 has raised the upper limit of similar product characteristics in many industries by a notch. At the same time, Flyme Auto's bold innovation has also become an important breakthrough in Meizu's interconnection throughout the mobile phone and automotive fields.
What "black technology" is behind this "big gift" presented by Meizu on the 20th anniversary of its founding, and what "0 breakthroughs" have been achieved in the industry? Facing the future era of the Internet of Everything, Meizu is laying out what kind of chess game, we will try to find the answer.
First, a work of art specializing in "obsessive-compulsive disorder", from the internal structure to the "detail control" of the frame process
Excellent product design and bold attempts that are not limited to the conventional practices of the industry have always been one of the "soul characteristics" of Meizu mobile phones.
In the era of thin growth in the smartphone market, Meizu led the product design direction of the domestic smartphone industry through a number of explosive products, and also left a lot of good stories.
Among them, Meizu's "persistence" and "pursuit of the ultimate" may leave us the most impressed. And this time, we can also see these qualities on the Meizu 20 series.
First of all, from the most intuitive body design, Meizu still puts a 5000mAh battery in the 7.8mm thick and only 208g heavy body, and in the charging configuration, 80W wired fast charge and 50W wireless fast charge do not fall, without any compromise.
Light and thin + long battery life + fast charging "all want", in fact, there is a great test for the internal stacking design of the fuselage, in addition, Meizu reduces the equivalent impedance of the battery through multi-pole ear winding battery cell technology, improving charging efficiency and charging safety.
At present, many mainstream flagship machines in the industry can only be forced to choose between large batteries, thin and light and fast charging, and the difficulty behind them can be imagined, but Meizu has an "extreme" spirit, unwilling to compromise, through technological innovation finally ensures the experience, but also makes it stand out among the flagship machines.
For example, in the matter of "symmetrical design", Meizu is also very "obsessed", and symmetrical design is the most in line with the public aesthetics of domestic users.
The Meizu 20 series continues the 50:50 fuselage counterweight inherited from the Meizu 17 series, and the sense of holding balance is better, which reflects Meizu's "dead knock" in the details of user experience.
In addition, this screen of Meizu 20 PRO has also become one of the biggest highlights of the whole machine.
Meizu's pursuit of a full screen narrow border is also "engraved in the Meizu gene", the generation of classic Meizu MX2, through the ultimate screen narrow border and exquisite border design, interpreted the peak of the "exquisite sense" of domestic mobile phones at that time.
The screen of Meizu 20 PRO has achieved "almost no border visible on the front" through suspension dispensing 3.0 technology, and the visual effect of the front of the screen can be said to be very "bright", while the nano-level vacuum polishing of the middle frame and the micro-arc transition processing at the junction of the middle frame and the back plate all make the texture of Meizu 20 PRO go further.
Details often determine the success or failure of the "high-end machine", and Meizu's strict requirements for the "detail control" of the fuselage design undoubtedly make it stand out among the flagship machines, and for various details "obsessive-compulsive" users, the Meizu 20 series should be a big boon.
Of course, the quality of this screen itself is also very good, from 2K resolution, 120Hz LTPO dynamic refresh rate, this 6.81-inch large screen itself is the industry's top Samsung E6 material AMOLED flexible screen.
Its maximum peak brightness can reach 1800nit, the contrast ratio can reach 8000000:1, the instantaneous sampling rate can reach 1500Hz, and the screen control is smoother. In addition, this screen supports DCI-P3 color gamut, and has passed HDR10/10+ certification and German Rheinland low blue light eye protection certification, which can be said to be directly "full" without leaving any regrets.
Second, behind more than 15,000 quality tests, Meizu uses "automotive-grade" quality requirements for mobile phones
At present, the smartphone and new energy automobile industry has begun to enter the "intersection period", although the threshold for car manufacturing has been reduced, the automotive industry still has the highest product quality and quality standards, and it is not a simple "empowerment" that can be delivered; At the same time, the mobile phone industry has the best human-computer interaction experience, but its source is the accumulation of more than ten years of experience of various manufacturers, and it is not a simple "shelf procurement" can be reproduced.
Meizu emphasizes "automotive grade" in new products, in addition to providing consumers with better products, the more important starting point is to have a sense of awe for the past experience of the two industries. Introducing automotive-grade standards into the mobile phone circle and strictly demanding itself is the first step of Meizu's "crossover" step.
It is understood that the Meizu 20 series adopts "automotive-grade" quality monitoring and has undergone more than 15,000 hardware quality tests.
First of all, in terms of temperature and humidity test, Meizu 20 series has passed the "double 85 limit test" of 85 degrees high temperature and 85% high humidity, which can run continuously and stably for 480 hours in this harsh environment.
At present, the flagship machine in the industry usually only has IP68 level dust and waterproof, and the test of temperature and humidity is far lower than that of "double 85".
In addition, Meizu 20 series has also passed the "extreme low temperature test", which can ensure normal operation at -20°C and store the device at -40°C without damage.
It can be said that Meizu has gained deep insight into the actual needs of users in the Chinese market in recent decades, in fact, China's geographical environment temperature and humidity vary greatly, in the actual use of users, product failure caused by temperature and humidity will be "catastrophic".
Meizu directly passed the automotive-grade quality inspection, pulling the industry's top level of temperature and humidity tolerance of mobile phones up a notch.
In addition, the Meizu 20 series has also undergone an unprecedented "roller test" in the mobile phone industry, which we have only seen in automotive quality inspection. According to experimental data, Meizu 20 series can withstand 500 turns of 50cm roller test or 300 turns of 1m roller limit test.
Meizu's automotive-grade quality requirements for mobile phones may be slightly "harsh", but Meizu's harshness on products in exchange for users can confidently and boldly use a high-quality product that far exceeds the industry's quality certification standards. Meizu's persistence and pursuit of perfection have once again allowed it to break the ceiling of the industry.
Third, the second generation of Snapdragon 8, Flyme10 blessing, Meizu 20 series soft and hard are "excellent"
Behind the excellent product design and excellent product quality, from all aspects of hardware configuration to the experience of software operating system, Meizu 20 series is also "full" without regrets.
"Smooth", since the birth of Meizu mobile phones, has been a feature that users talk about.
This time, on the good "foundation" of Qualcomm's second-generation Snapdragon 8 industry's top mobile chips, Meizu has carried out the "most thorough reshaping" of the Flyme system through various self-developed technologies.
Features such as defragmentation, storage optimization, and intelligent compression in OneMind 10.0 in Flyme 10 all play a key role. Compared with the previous common flagship "benchmark" in the mobile phone industry - 36 months of smooth use, Meizu 20 series has been directly improved by half, and can achieve 48 months of smooth use.
Behind this, Meizu has achieved "two fast" and "one province and one stability" through technological innovation:
Through the deep optimization of CPU, memory, and system resource scheduling, Meizu makes the instantaneous response speed of mobile phones faster, and Meizu improves the storage anti-aging performance of mobile phones through magic storage storage, hardware-level defragmentation and other technologies, ensuring that the mobile phone can be used quickly for a long time.
In addition, based on the three technologies of multi-track energy efficiency frequency modulation, second-level pure background, and adaptive frame rate, Meizu further optimizes the "energy efficiency ratio" of the mobile phone, making the mobile phone more power-saving and improving the battery life experience of the mobile phone.
Finally, Meizu claims to use software quality stability tests 10 times the industry standard to test mobile phones, so as to ensure that its software experience can be more stable.
In the focus of today's flagship smartphone competition - image photography, Meizu 20 PRO is directly equipped with three 50 million pixel "main camera" cameras, covering the full scene and full focal length coverage, and specially added a golden focal length portrait lens to support OIS optical image stabilization.
In terms of imaging software algorithms, Meizu uses RAW domain lossless computing and AI algorithms to make the picture of mobile phones taken in dark light environments brighter, more detailed, and more accurate color reproduction.
In particular, Meizu has carried out system-level optimization for the experience of the camera app, and adopted special performance improvements for 10 contents such as startup and switching, so as to make mobile phone film faster and stronger capture ability.
We can see that today's Meizu is "not only top-level hardware", Meizu is still the ultimate pursuit of perfect use experience Meizu, is the Meizu we are familiar with, this kind of rapid and stable film brought about by the improvement of the "casual shooting" experience, is now in the field of mobile images to the most obvious impact on user experience.
Fourth, let the vehicle-machine interaction experience be on par with mobile phone interaction, Meizu Flyme Auto has taken a step ahead
The release of the Meizu 20 series, in addition to bringing a number of disruptive innovations in the smartphone industry, its first Flyme Auto vehicle-machine interconnection system has also become a blockbuster move across the mobile phone and automotive fields.
As mentioned earlier, today's Meizu obviously "understands cars better", and what new functions Meizu mobile phone products will bring to interact with the car and machine has always been one of the focuses of the industry.
At today's press conference, Meizu Flyme Auto made its debut, and Meizu announced that it will debut on the Lynk & Co 08 car.
This time, Meizu proposed the concept of "mobile phone domain" for the first time, that is, smart phones will achieve all-round empowerment of car machines.
This empowerment is multifaceted, such as Flyme Auto can realize the data, account, and ecological connection between the car and the mobile phone, realize the sharing of computing power between the mobile phone and the car, and by sharing the powerful performance of the mobile phone chip, the network transmission efficiency can be increased by 20%, and the screen projection lag rate can be reduced by 20%. In Meizu's words, "upgrading your phone is upgrading your car."
In addition, Flyme Auto can also realize functions such as senseless connection, borderless desktop, and small window display, so that users can directly connect to the car machine with one click when they get on the car, and the application on the mobile phone can be operated and used directly on the large screen of the car machine.
At the same time, the application on the mobile phone can be "circulated" to the large screen of the car machine and displayed in the form of a small window. The car machine can also share the phone's camera for video.
It is worth mentioning that for the pain point of OTA upgrade, we can download the data required for the upgrade of the car machine at home with the help of mobile phones, and when we return to the car, we can directly complete the automatic upgrade, which is very intuitive for the improvement of experience.
These upgrades have directly improved the vehicle-machine interconnection experience. Meizu said that in the future, they will work with more platforms to create a software and hardware integration ecology of Meizu Flyme Auto.
The release of Flyme Auto is an important step for Meizu to break the circle of the automotive industry, and it is also an important step for Meizu to make "multi-terminal, full-scenario, and immersive integrated experience", which is of great significance to the mobile phone and automotive industries.
There is no doubt that today's era is the era of "Internet of Everything", all smart devices are no longer isolated existence, and all kinds of smart devices have begun to continuously strengthen their collaboration capabilities with each other, thereby bringing users a better ecological full-scenario intelligent experience.
Smartphones and automobiles are currently the two most intelligent industries, and smartphones, as the core smart devices of various mobile scenarios, are also the carriers of various software innovative applications. With the rapid deepening of intelligence in recent years, the intelligent interactive experience in the car has gradually entered our lives.
In the future, consumers' demand for full-scenario intelligent connection and intelligent interaction of various devices will inevitably become higher and higher, and the technological innovation and ecological integration of the consumer electronics industry represented by smart phones and the automotive industry has become the general trend.
In Meizu's view, in the future, the two industries of smart cars and smartphones will inevitably not go their separate ways, but will jointly develop in the direction of "user-centric, multi-terminal, full-scenario, and immersive experience integration".
Today, more and more mobile phone manufacturers have entered the automotive industry, and car manufacturers have begun to cross the border into the smartphone field, and both types of players undoubtedly have the same purpose, that is, to create a better user experience.
As a "veteran" player in the smartphone industry, Meizu has accumulated a lot of technology and experience in the field of smart phones, and has a deep insight into user needs, while Meizu Flyme Auto can quickly apply some of Meizu's accumulated advantages in the field of smart phones to the automotive field, while allowing the car machine and mobile phone to form a closer interaction, so as to achieve rapid integration, free connection and easy sharing between the two smart terminals.
As a new concept of intelligent connected cars for mobile phones, Flyme Auto is not only a smart hub but also a "key to connecting the new world" in the technology travel ecosystem.
Conclusion: There is inheritance and innovation, and in the face of the future of the Internet of Everything, Meizu is stable and far-reaching
After we have thoroughly and meticulously sorted out the Meizu 20 series products, we can clearly see that whether it is the iteration of the operating system or the inheritance of the ultimate craftsmanship in product design, the advantages brought by Meizu's deep industry accumulation in the past two decades are becoming more and more prominent.
From the "difficult to use" mBack, 50:50 fuselage counterweight, mEngine tactile engine, extreme screen frame to the demanding pursuit of light and thin battery life, from ultrasonic fingerprint recognition under the screen, three flagship main cameras to the deep underlying optimization of the OneMind intelligent engine.
Meizu has passed down the excellent design and excellent characteristics of each generation of products, and Meizu's 20 years of hard work and accumulation in the smartphone industry have also been internalized into Meizu's product advantages. At the same time, Meizu's current technological innovation has also added new vitality to the product.
Looking back at the fourteen years of Meizu mobile phones, from the M series, MX series to today's Meizu digital series, Meizu is very "stubborn", and it can even be said that there are some "obsessive-compulsive disorder", and it will be very firm about the concept of its own recognition.
Meizu is like a skilled teacher, with its own unique understanding of the product and a deep insight into what users need. Shots can accurately hit the user's pain points and solve problems, as the saying goes, "as soon as the expert makes a move, he knows whether there is any".
Compared with today's smartphone manufacturers' hand-to-hand combat and fierce involvement, Meizu's body has a touch of calm and introverted, and years of technology accumulation and experience of ups and downs at various stages of development in the industry make Meizu seem at ease.
In the face of the future era of the Internet of Everything, Meizu's important breakthroughs in vehicle systems should not be underestimated, and smart cars and smartphones will be more deeply integrated in the future.