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Parent-child travel is a market size of hundreds of billions of dollars.
According to the sixth national census, China's post-90s population is now 175 million, and the current age range is between 20 and 29 years old, and has fully entered the marriageable age. They attach importance to consumer quality, experience, pursue trends, and are good at influencing people around them through word-of-mouth sharing.
The post-90s generation has become the main consumption force in the "parent-child + travel" scenario. And modern parents are paying more and more attention to parent-child relationship and the education of their children, especially through comprehensive education through tourism. It can be said that parent-child tourism has become the standard for urban families.
01
Three models of parent-child farms
The market carrier of parent-child travel is the rural complex, small town, leisure experience agriculture, leisure farm, parent-child farm and so on that we are all doing. Large projects will be specially designed parent-child sections in functional partitions; Small projects will choose to directly do parent-child theme parks.
Parent-child farms have small investment and relatively short return period; It focuses on the experience of activities, and pays attention to the characteristics of content design and educational scene development. Perfect for rural tourism projects that test the waters on a small scale.
(1) Tourism ornamental type
The key point of tourist ornamental farms is the creation of farm landscape. Leisure farms are generally built in rural countryside or in the suburbs, with pleasant natural environment and open terrain. Children are naturally curious and active, and have more desire to explore the unknown world than adults, and the countryside is a natural place for children to know the world and perceive things, and it is also an excellent environment for them to explore nature.
Therefore, farms with certain characteristics of recreational products are very conducive to the systematic understanding of things by children in the enlightenment period. Many urban children first know things through cards, pictures and other static forms, if there is a chance to see the real thing, it will undoubtedly deepen the impression of children, but also conducive to their recognition ability and common sense reserves, parents are more willing.
For example, theme agricultural parks, there are basic plants, vegetables, and it is best to raise some small animals. Looking at it, or even touching it, in this form can maximize the release of the child's nature. It can also be a cartoon character theme farm that children like.
The children of the tourist ornamental farm are targeted at children in the enlightenment stage, and the purpose of parents bringing their children here is to recognize. This type of farm mainly caters to the children's play needs, and parents mostly accompany and supervise the whole trip.
(2) Parent-child interactive type
The aim is to allow both children and parents to have fun and pull more into the relationship in the process. Travel is a second class to help children grow, and it is also a great way for parents to accompany their children with their hearts.
The key point in the design of parent-child interactive farms is the interaction and cooperation between parents and children. For example, some simple and interesting agricultural activities, DIY crafts, small molds of agricultural tools, various small games, etc., can be diverse, focusing on increasing parents' participation and parent-child interaction viscosity parent-child interactive mode.
(3) Parent-child education
When designing parent-child activities, it is necessary to consider that it is possible to use and develop children's existing abilities, as well as guide and develop their new abilities.
Puzzles, inquiry and science experiments are more popular with parents and children. Integrate educational and growth materials into parent-child projects, and achieve the purpose of edutainment through a variety of nature courses.
02
Activities carried out by parent-child farms
Parent-child farms are different from other children's tourism products mainly to integrate more agricultural and family elements, in the promotion and marketing of parent-child agricultural tourism, ensuring the safety of play and achieving almost zero harm is the most basic requirement.
While providing parent-child travel activities, it can also provide children with extracurricular knowledge, which parents are happy to see. Based on these basic needs, parent-child farms can carry out the following activities.
(1) Ornamentation, picking, and feeding
Although the concept of viewing and picking is old and universal, agricultural tourism and agricultural product picking are the most basic and indispensable parts of agriculture-based leisure farms.
Therefore, in the setting of parent-child picking and viewing activities, we should pay attention to the personalized design of children, such as plant height, aisle design, fence design, etc. should consider the child's requirements and safety guarantees, which should be completely different from adult picking design, and fully ensure the child's experience in order to get the child's love.
A parent-child ranch can also be set up in the farm to provide family parents and children with experiential projects such as the adoption and feeding of small animals in the farm.
(2) Leisure and entertainment
Build the farm into a children's amusement park, develop many activities and set up amusement facilities in the farm. Among them, it is best to make use of the natural conditions of the farm and build leisure projects with agricultural characteristics, such as grass skiing, sandboarding, corn beach, straw maze, etc.
(3) Handmade DIY class
In the farm, there are different levels of experience classes for different ages, and they can explain different depths of knowledge, and use various raw materials to make their favorite handicrafts and agricultural tools, such as knitting and simple embroidery.
Make traditional food with your family, grind tofu, make pastries, jams, sweets and other delicacies; Milking cows, caring for animals, and experiencing the working life of calves; Parents and children draw and paint together, borrowing artistic expression forms to enhance emotions; Together with your parents, DIY a delicious meal, experience the difficulties of life, feel the hard work of your parents, and learn to be grateful.
(4) Popular science in education
In the parent-child farm, different plants can be marked with signs, such as text and pictures with pinyin, to introduce the basic knowledge of the species; Where there are animals, small animals are used as signs, and relevant instructions are provided to indicate the category of animals and related knowledge; Some facilities, equipment and technologies can also be briefly introduced to meet children's thirst for knowledge; The hands-on experience after explaining and demonstrating various agricultural activities can leave a deeper experience for children.
If the farm's geographical location is superior and there is enough agricultural exhibition space, you can also try to cooperate with relevant children and educational institutions such as schools to apply for a local popular science education experience park.
(5) Parent-child mini game competition
You can set up some games that parents and children can participate in, such as throwing sandbags, fishing in troubled waters, kicking shuttles, finding golden eggs, you draw I guess... Let the tourists who come to the farm form groups at will, that is, shorten the distance between adults, but also cultivate children's teamwork ability and sense of honor, and let children make more friends, indirectly exercise children's collective interpersonal adaptability.
In general, as a market segment of rural tourism, parent-child farms cannot be separated from agriculture in essence, and should be carried out around farming experience, farming amusement, farming teaching, etc., so that the form is richer, and more importantly, it is to create a warm and relaxed atmosphere like home. In the design and activity setting of the farm, it can be simple but not ugly, simple but not pretty, agricultural but not village, refined but not luxurious.
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