Unlike the hot start of the drama field, the variety show market in the first quarter of 2023 is still cold. Whether it is the "comprehensive N generation" or innovative variety shows, the number of broadcasts is not much, and the popularity is generally lacking. Many variety shows started coldly and ended silently, leaving no ripples in the market.
"Comprehensive N generation" comes with fan advantages, and it is easy to have popularity and no reputation. However, among the "comprehensive N generation" broadcast in the first quarter, "Happy Departure 2", "Time Concert 2" and "Detective Academy 6" have all performed well. However, except for "Happy Departure 2", the popularity of other shows is not satisfactory, which also reflects the overall coldness of the variety show market. In addition to the "comprehensive N generation", some new variety shows emerged in the first quarter, covering music, acting competition, talk show, operation, labor documentary and other genres and fields. They are not lacking in novelty, but the popularity after the broadcast is mediocre, and no show can match the popularity of "Happy Departure 2". Among them, "We Folk Songs 2022" is moving because of its attitude, and "Let's Farm" is recognized for its simplicity. Looking at the variety shows in the first quarter, whether it is the popular word-of-mouth "Happy Re-start 2" or the distinctive "We Folk Songs 2022" and "Let's Farm", the true and sincere attitude is the key to the show to touch the audience.
The Beijing News sorted out the popular variety shows that were broadcast from December 2022 to February 2023, and selected the "Beijing News 2023 Q1 Variety List" according to the dimensions of program quality, content orientation, audience reputation, and broadcast popularity.
Quality Variety: Vacant
Topic variety show: "Happy Departure 2"
If you count "Welcome to the Mushroom House", "Happy Departure 2" is already the third time that the "0713 Brothers" (6 of the top 13 of "Happy Boys" in 2007: Chen Chusheng, Lu Hu, Su Xing, Wang Lixin, Wang Zhengliang, Zhang Yuan) have recorded a variety show together. Compared with the simplicity of "Welcome to the Mushroom House" and the "poor tour" of "Happy Departure", the program group of "Happy Departure 2" has more funds, allowing these six "happy old boys" to go to the icy Heilongjiang Province, from Harbin all the way north to Mohe, to feel the cultural customs of the northeast. After the run-in of the previous two variety shows, this time they are completely free of tension and caution, and have become more calm and comfortable. The friendship of the brotherhood is still and the tacit understanding is even worse, completely treating the recording program as a relaxing party, and the sincere and unpretentious style has once again been highly recognized by the audience, and the popularity of the topic has risen all the way during the broadcast. #Happy start again#, #Wake up life is so two centimeters apart#, #Wang Zhengliang accordion playing crying Wang Lixin# and other topics related to the show have appeared on the hot search many times.
Attitude Variety Show: "We Folk Songs 2022"
After rap and bands, folk songs have also appeared on the stage of music ensemble. "We Folk Songs 2022" invited 29 groups of folk musicians to share their feelings and interpretations of life, and jointly presented five folk concerts, and finally gave birth to five groups of audience's favorite annual TOP5 musicians. Among the 29 groups of folk musicians, there are not only the predecessors of the folk music industry, but also the backbone of the current folk music industry, as well as the popular folk song "New Sound" of the post-00s, who use melody and lyrics to bring the audience a unique audio-visual experience belonging to folk songs. In addition, the songwriting background presented in the program, as well as the life of the creator, also allows the audience to have a more vivid experience of the ballads that originate from life and are always "on the road". Although there is an element of competition in it, the dramatic scene of verbal confrontation and-for-tat is not seen in the entire show, but the attitude of mutual respect and mutual fulfillment between folk musicians and the joint efforts for the inheritance of folk music is more moving.
New variety show: "Let's Farm"
The biggest feature of "Let's Farm", defined as a "labor documentary interactive reality show", is that it is worthy of its name - there is no other "flower head", it is indeed a simple farming. The program team selected 10 young people to form a "farming team", cultivated 142.8 mu of land in 190 days, participated in the whole process of labor from sowing a seed, and led the audience to witness the whole process of rice germination, growth, ear pumping, grouting and harvesting. Among these 10 young people, there are actors who have not found a suitable job for two years after graduation, and there are still unknown contestants who have participated in variety shows... They have a relationship with the entertainment industry, but they are still far from the "head", and they have their own confusion in life. At the beginning of the show, they did not introduce who they were, but directly entered the farming session, and the muddy clothes every day witnessed the reality of the work. This show, which has neither traffic artists nor popular types of programs, has become a "dark horse" in the field of variety shows in the first quarter after it was broadcast, and its reputation and popularity exceed the "comprehensive N generation" gathered by many big coffee, indicating that the audience likes the "truth" of "reality show" and is tired of "show".
Creativity Variety: Vacant
Influence Variety: Vacant
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The following is attached the "Beijing News 2023 Q1 Variety List" long picture plate
Cartography/Beijing News Liu Xiaofei
Beijing News reporter Yang Lianjie
Edited by Tong Na
Proofreader Liu Yue