Oh Mi Oh Chao Play image appeared at the Guangdong Fashion Week Awards Gala
The super fashion trend play IP "Oh Mi Oh" - cat, jointly created by Eryun Culture and YIWAY New Product Manufacturing Bureau, made a grand appearance in the closing show of the 12-day 2023 Guangdong (Spring) Fashion Week in "Tribute to Dreams", with keywords such as trendy play and emotional resonance, making it the fashion focus of this fashion week and attracting the high attention of many fashionistas and brands.
The IP image of Oh Mi Oh appeared at Guangzhou Fashion Week, showing the public the importance of trendy play culture in the current fashion, art, entertainment and other fields, so that young people who like fashion and trend culture can get close to fashion brands and trend culture. As a new favorite of fashion, while entering a better life, it also leads the trend of art and culture of truth, goodness and beauty.
Fashion has become an important part of today's fashion trend and innovation culture. Introduce the trendy play IP Ohmi Oh into the fashion industry, carry out cross-border integration, and open the trend of setting up the boundary POP. YIWAY New Product Manufacturing Bureau and Eryun Culture jointly cooperated on the tour, hoping to inject innovative elements, vitality and ideas into the fashion industry. Based on the real-time dynamics of the market and industry, YIWAY New Product Manufacturing Bureau combines the many characteristics of ChaoPlay IP Oh Oh Simple, Fashionable and Emotional Resonance, to provide fashion terminal brands (enterprises) with new value construction, concept combing, market trends, image definition, brand upgrading and cultural value construction; Targeted product development, product planning, creative design, original design, product innovation, and landing plan; And carry out new market strategy, selling point summary, regional brand, image blockbuster, theme exhibition, new media communication, show release, POP-UP guerrilla, order meeting and other full-chain project services. For example, planning and designing the display of Hippo PI in the store to attract customers, achieve the role of the store drainage promotion, develop trendy toys for different enterprises, broaden the dimension of enterprise product innovation, and add more imagination, innovative connotation and cultural characteristics to the brand.
Wang Xiaotian, the manager of IP design and operation of Oh Mi Oh Chao Play, introduced that the birth of AIMIO was very accidental, but careful thinking seems inevitable. On the eve of the Spring Festival in 2023, when we gradually came out of the impact of the epidemic, we felt that we did not dare to easily reach out or take that critical step, and the world we live in made everyone feel very strange, and we didn't know where the future and direction were! Especially young people need a trendy IP image that can be pinned on after the epidemic, so Ohmi Oh came into being.
Oh Mi Oh is to replace the closest animal to humans - cats with IP images to reduce the comprehensive cost of young people's emotional sustenance, but without losing modernity and fashion! Oh Mi Oh's fashion is a cultural fashion that resonates emotionally with young people, and it is the adaptation of young people's obsession with the culture of trendy players. We hope to express the integrity and kindness of more young people through this abstract and beautiful, cute and close, simple shape, novel and unique style. We always demand too much from young people and teenagers, but the world of young people is simple. We hope that the artistry and values conveyed by Oh Mi Oh can make their values and attitude of purity and simplicity, integrity and kindness last longer, and become their emotional and spiritual companions when they encounter problems or setbacks!
As a carrier of value transmission and humanistic care, combined with the cultural values and fashion trends of the current society, it transmits positive social values and cultural information, stimulates young people's innovation, creativity and vitality, and allows modern people to fully express the life concept and beauty yearning of simplicity, purity, truth and love.
I was lucky enough to come to Guangdong Fashion Week and meet the fashion industry, the clothing industry and all consumers in the spotlight. We attach great importance to this cooperation with POP Trend and YIWAY New Product Manufacturing Bureau, and we will work together to deeply explore the cultural and value attributes of AMIOH, strengthen cooperation and development, and create and win with the trend culture and fashion industry.
In addition to the integration with the fashion circle and clothing circle, in the future, in addition to the integration of the fashion circle and the clothing circle, it will cooperate and develop in many fields such as games, animation, film and television dramas, collection, display, peripheral products, artistic creation, toys, gifts, etc., and hope that more high-quality partners will work together to make the trend culture and creative industry bigger.
Mr. Zhang Wei, the manager of YIWAY New Product Manufacturing Bureau and one of the representatives of Chinese fashion trends? According to the company, YIWAY New Product Manufacturing Bureau is an original design platform focusing on innovative fabric innovation technology; Provide fashion enterprises with a "new product base" for targeted product development, and the service content covers market analysis, new material guidance, trend planning, original patterns, original designs, virtual ready-to-wear, physical clothing, marketing live broadcast, order exhibition, brand co-branding, brand incubation and other series of projects. YIWAY New Product Manufacturing Bureau and its 500+ creative design forces are committed to providing high-tech, accurate and efficient creative design value link hub for textile fabrics, garment ODMs, brands, e-commerce, etc.
Oh Mi Oh super fashion fashion play original IP, its design concept, plasticity and potential commercial value we attach great importance to, its ductility and plasticity are stronger, once it gives him brand and social attributes, it can resonate in different industries and show strong cultural influence. At the same time, it is very consistent with the theme of this year's fashion week "Tribute to Dreams", the concept of "New Life of All Things", "Symbiosis", the business positioning of "Art, Quality, Technology, Green, and Sustainability", and the fashion trend of "LAGOM balance, integration margin, COSMOS universe, and SD retrospective". Next, we will explore the innovative integration of Fashion Play and more fashion trend brands, and provide partners and consumers with high-quality innovative services and trendy cultural products.
The joint name of Oh IP Image and YIWAY New Product Manufacturing Bureau is an important cooperation between cultural innovation and creative industry and fashion and fashion industry, showing the diversity of trend culture, through continuous exploration and breakthrough, it will surely rejuvenate and create infinite vitality and vitality for more enterprises and industries with its unique emotional and cultural value.