Guo Liang: To revitalize the countryside, how to excavate and use folk culture?

Folklore is to put it bluntly, it is some customs and habits that are circulating in the folk. Folk tourism is people leaving their habitual place of residence, traveling to other places, being attracted by the unique folk culture of exotic and foreign nationalities, experiencing it in the folk atmosphere, understanding and obtaining the local folk culture. Folklore tourism is a high-level cultural tourism, which appreciates the cultural landscape rather than the natural landscape. Folk culture consumption it is a complex of dynamic processes and a cultural way of life.

Then, how to excavate rural folk tourism resources and revitalize the countryside through folk tourism, Guo Liang believes that it can be excavated and applied from the following aspects.

1 Flavored diet

It can be excavated from many angles such as times and techniques, regions and economies, ethnicities and religions, food and tableware, consumption and hierarchy, folklore and function. It is not only necessary to pay attention to the completeness of "color, fragrance and taste", but also to reflect the function of "nourishing, replenishing and nourishing". Strive to eat well, eat well, eat healthy, and eat with taste. Such as husband and wife lung tablets in Chengdu, Pangshe turtles in Fujian, etc.

2 Characteristic houses

Traditional houses have rich architectural beauty, and have strong nationality and locality in terms of structure, materials, style, decoration and so on. The excavation of rural traditional residential culture should respect history as much as possible, give new functions to characteristic residential buildings, not only have a local atmosphere, but also have a sense of modernity, and coordinate with consumer lifestyles. Such as the courtyard in Beijing, the cave kiln in the northwest, the stilt house in the southwest region, etc.

3 National costumes

National costumes are the easiest to detect and the most attractive. National costumes are diverse due to differences in economic life, cultural literacy, natural environment, geography and climate. The countryside should absorb and melt the culture of the traditional costumes of various ethnic groups, and design and produce various costumes and ornaments for tourists to experience and buy.

4 Marriage and funeral

According to the customs and habits of various ethnic groups, the countryside can hold unique weddings, birthday celebrations and other activities, creatively design corresponding theme experience activities, so that tourists can participate in them, to face life and understand the laws of life. Such as the Weeping Marriage of the Tujia Family and the Throwing Hydrangeas of the Zhuang People.

5 Festivals

Different ethnic groups have different traditional festivals, such as the Torch Festival of the Yi people, the Songkran Festival of the Dai people, etc., and can carry out various festivals. There are also traditional festivals such as spring festival, Qingming Festival, Dragon Boat Festival, Mid-Autumn Festival, Chongyang Festival, 24 solar terms, religious festivals and beliefs such as the Islamic Eid al-Adha Festival and the Christmas of Christ, which can be fully utilized to creatively design and organize various festival cultures in the countryside, search for roots and ancestors, and incense in the mountains.

6 Entertainment customs

Its main content is folk competition activities, folk game entertainment activities, etc., at the same time, it can also be strung into historical allusions, folklore, celebrity anecdotes, folk customs, poetry and song, folk slang and other folk culture, combined with local entertainment customs to create a variety of folk art performances and folklore exhibitions and rural amusement experience activities.

Folklore tourism is a window to understand the place, it has a rich cultural connotation and educational functions, can increase the interest of tourism, but also give play to the advantages of local resources, promote economic development. How to create a colorful and shocking folk culture atmosphere in the countryside, only by fully excavating the folk tourism resources and developing and utilizing them, can the countryside take the folk customs as the starting point and realize the sustainable development of rural tourism.