Focusing on the goal of building a regional life and consumption center, we will strive to create a new format of "shopping in Jiangyang", a new scene of "traveling in Jiangyang", a new hot spot of "playing in Jiangyang", a new system of "food in Jiangyang", and a new environment of "living in Jiangyang", further gathering popular business sentiment, rising the "fireworks" of the city, and constantly polishing the golden signboard of "Tianfu Tourism Famous County".
——Guo Hongchuan, member of the Standing Committee of the Luzhou Municipal Party Committee and secretary of the Jiangyang District Party Committee
In the fifteen days of the Spring Festival in 2023, Jiangyang District's fifteen "Drunken Joy Jiangyang Year Spring Festival Tiantianle" tour entered 15 streets and towns, "eating, living, traveling, traveling, shopping, entertainment" was fully "blooming", the festival consumer market showed a "blowout" trend, the district received a total of 2.5157 million tourists, and achieved a comprehensive tourism income of 1.258 billion yuan. ”
In recent years, Jiangyang District has actively promoted the development of tourism in the whole region, expanded the field of tourism consumption, cultivated tourism consumption hotspots, and improved service quality and level. The tourism "golden business card" with rich business forms, brand agglomeration, comfortable environment and distinctive characteristics is more shining.
Integration of agriculture, commerce, tourism, culture, sports, and education The old scene bursts with new vitality
As the central urban area of Luzhou, Jiangyang District is rich in tourism resources, with 7 A-level scenic spots, 36 cultural relics protection units and 38 intangible cultural heritage items, and has successively won the honorary titles of "Sichuan Province Advanced Cultural Zone", "Sichuan Rural Tourism Demonstration Zone", "Sichuan Tourism Standard Demonstration Zone", "Sichuan Province All-Area Tourism Demonstration Zone" and "Tianfu Tourism Famous County".
The three major business districts of Baita, Chengxi and Chengnan in Jiangyang District have opened up a new situation in the integrated development of Jiangyang business tourism, culture and sports, brought new forms of consumption experience to the masses, and made the urban cultural tourism consumption scene radiate new vitality.
In 2020, the renovation of Luzhou Shuijinggou Pedestrian Street will be launched, with Bao'en Tower Square as the core, to create a historical cultural tourism area, commercial and trade area, food experience area, folk culture area and a number of characteristic nodes. The Baita business district has a new appearance, with a shining pedestrian street, distinctive food street characteristics, diversified consumption of intelligent experiences such as virtual fitting and robot child care, and complete tourism supporting facilities such as smart parking and tourist consultation. It is full of people all year round and is still the main urban tourism consumption scene. In addition to enjoying the White Pagoda Light and Shadow Show and Water Dance Show, tourists can also watch the flying fish leaping, overlooking the "East Rock Reflecting the Moon" and "Return My River and Mountain", or enjoy a "Luzhou River" Sichuan Opera performance. At present, the project of the old Luzhou historical and cultural district is being deepened, with day and night fireworks, trendy life field, national style cultural field, urban impression field... Old bottles of new wine, ancient rhyme and new sound, the old street carrying the memories of generations will show a new style.
The Chengxi Cultural Tourism Economic Circle has built and operated a number of commercial complex projects such as Jiale Century City and Food Cultural Tourism Street, and diversified leisure and entertainment such as Internet celebrity restaurant accommodation, book bar cinema, cultural performance, and marine animal expo park are popular among young people.
The Chengnan Cultural Tourism Economic Circle has completed and operated commercial complex projects such as Wancheng International Center, Red Star Macalline, and Tianyuan Times Tianjie, with an output value of more than 30 billion yuan. The night market here has revitalized a street and a city, nuggets the "night economy", and blooms another beauty of Jiangyang.
Luzhou Laojiao Tourist Scenic Area takes the "double national treasure" resources as the soul of the tourism line, attracting tourists to explore China's vast wine history and culture. The newly built Qiankun Wine Castle adopts first-class exhibition art methods and immersive interactive experience methods at home and abroad, integrating multi-functional experience interaction such as brewing culture tours, famous wine customization, and liquor DIY, and a number of services convergence and development.
Interactive experience combined with new scenarios to promote new development
Jiangyang District has deeply excavated cultural tourism resources, and successively planned more than 20 cultural tourism projects such as the Yangtze River Lighthouse Tribe, Jiangyang District Cultural and Sports Center, Centennial Lixue Homestay Manor, and Jiucheng Paradise Cultural and Creative Park, with a total investment of more than 4 billion yuan. In 2022 and 2023, we will make overall plans for the layout of "three districts, three lines and multiple parks", invest 2.365 billion yuan, match the supply of high-quality cultural and tourism resources with consumption habits, lifestyle, cultural entertainment, leisure and vacation needs, diversify the layout of new consumption scenarios of characteristic cultural tourism, launch urban and rural Internet celebrity check-in places, and create a new business card of the city.
With the consumption mode of "park + business format", Yuzixi Park has implanted diversified business formats such as weekend economy and night economy, and has initially formed a spatial layout of an ecological consumption circle, a large-scale complex and a tourism loop. Relying on Yuzixi Park and Tai'an Tsuiyang Village Lotus Base and Cuckoo Ecological Farm, the "One Tourism Loop" enhances the consumption level, creates a Luzhou urban living room and back garden, and becomes a gathering place for tourists and a good place for leisure and entertainment.
In recent years, Dong Yunba self-driving campsite and Zhangba Gui Yuanlin have been sought after by self-driving tourists, and young people who love to play trendy games will play camping with "tricks", and the gameplay is becoming more and more "exquisite". Buy, buy, buy, outdoor products store sales are hot, "wild luxury camping" has become another growth point to drive tourism consumption.
The overnight economy, camping economy and Internet celebrity economy in Jiangyang District have turned "passers-by" into "overnight guests", and visitors are attached and heard, so that the popularity of the city "gathers", the night consumption "fires", and the masses' lives "happy".
Integration of resources and elements The festival and exhibition give birth to new momentum
"Chewing slow products" cultural products, "beautiful and fun" tourism products, "festival friends" consumption services, Jiangyang District has found the intersection of multi-industry integration and development, "cultural tourism + exhibition", "cultural tourism + commerce", "cultural tourism + agriculture" and "cultural tourism + technology", holiday economy, exhibition economy, cultural tourism economy deep integration, explore a differentiated and characteristic development path, produce huge social and economic value, give birth to new consumption momentum.
All kinds of intangible cultural heritage activities are splendid, and the brand of "Heart of Wine City Happy Jiangyang" is even more beautiful. A series of liquor culture festivals such as the China International Poetry and Wine Conference, the Feng Zen Ceremony, and the China International Liquor Industry Expo have continuously enhanced the international popularity and influence of China's wine city. Relying on rural tourism festivals such as Sichuan Vegetable Appreciation Fair, Danlin Pear Blossom Festival, and Tsuiyang Lotus Festival, we have simultaneously improved supporting ecological recuperation, pastoral life experience, catering and accommodation and other tourism functional facilities, and achieved good market response.
Splendid stimulated the vitality and expressiveness of Jiangyang cultural and creative power, and "wine" and "umbrella" cultural and creative products are sold throughout the country and to the world. Tell the story of Jiangyang in a multi-level, all-round and three-dimensional manner, and fully release the consumption momentum and attraction potential. Congtai Wines saw the wonderfulness of Jiangyang and invested 2 billion yuan to build Shutai Winery in Jiangyang. Like Congtai Wines, more guests stayed in Jiangyang and became entrepreneurs and investors.
Jiangyang District will be fully integrated into the construction of the Bashu Cultural Corridor, the Yangtze River National Cultural Park, the Sichuan-Chongqing-Yunnan Cultural Tourism Development Alliance and the Chengdu-Chongqing Twin Cities Economic Circle, actively promote the construction of a national cultural and tourism consumption demonstration city, continuously improve the quality of Tianfu Tourism Famous County, actively strive to become a national all-region tourism demonstration zone, concentrate on building a Chinese wine cultural tourism destination, and build a higher level of "National Top 100, Happy Jiangyang".