Text/Yangcheng Evening News All Media Reporter Liu Xingtong Correspondent Li Xiaojiantu/Travel Agency Provided
In 2023, the national epidemic prevention policy continues to be optimized, the tourism market has accelerated its recovery, and the upcoming "May Day" holiday is the first long holiday after the Spring Festival, and it is also the first long holiday after the resumption of the mainland outbound group tour pilot, and the attention of travel has soared to a high point.
On March 26, Lingnan Business Travel Group released the May Day Travel Market Trend Report (hereinafter referred to as the "Report") based on more than 3,000 consumer surveys, consultation and registration big data, outlining Lao Guang's travel plans on May Day this year as follows:
In the past three years, outbound group tours have returned to the May Day holiday for the first time, and outbound tourism vacations have enriched travel options.
In terms of inter-provincial travel, due to the recovery of the tourism market and the rise in resource demand in various links, the price increased slightly, the May Day high-speed rail tour fee increased by about 10% overall, and the air tour fee increased by 15%-20%.
Compared with the previous May Day holiday, which mainly focuses on working people, this year's May Day travel groups are distributed in all age groups, including retired elderly, working people and family tourists, and parent-child travel and vacation products are still the protagonists.
Citizens study the May Day outing route on site
Trend (1): Outbound group tours are "returning" for the first time, and there are still "first tours" to report in April
Since February 6, up to now, 60 countries have piloted the resumption of outbound group travel for Chinese citizens, and this year's May Day has become the first public long holiday to "return" after three years of "absence" of outbound group tours.
The "Report" pointed out that affected by the progress of visa processing and the resumption of routes, some of the outbound tour routes departing before and after the May Day holiday are the first group tours restarted by the first and second batch of countries where outbound group tours have resumed, including both in-depth tours from one country and integrated combined tour routes. For example, "11 days in France" and "11 days in France" and "13 days in Argentina" on April 25, "12 days in Azerbaijan, Georgia and Armenia" on April 27, "10 days in Switzerland" on April 28, and "9 days in Serbia" on April 29.
Citizens carefully compare outbound travel routes
In addition, routes to destinations including Russia, New Zealand, Fiji, Iran, the United Arab Emirates, Egypt, Spain, Portugal, Greece, Thailand, Cambodia and other destinations are available.
From the current registration situation, the number of outbound travel days is 5-8 days for outbound travel key line products, and the registered tourists are mainly working people aged 30-40, accounting for about 70%; Eighty percent of the long-term outbound products with a travel period of 10 days or more are tourists aged 50 or above. "This year's May Day holiday is a long holiday for the whole crowd."
May Day has become a long holiday for the whole crowd
According to the registration data of Guangzhou Tour, Argentina, Switzerland, Spain + Portugal, Greece and other long-term outbound tour teams with departure time spanning the May Day holiday have been sold out, and there are still a small number of spare places for short- and medium-term outbound products with simpler visa requirements such as Fiji, Cambodia, Thailand and Dubai.
Zhao Wenzhi, President of Guangzhou Tour, said that after the announcement of the list of countries for the first and second batch of outbound group tour pilot resumption, the registration popularity of related routes continued to increase, especially the scheduling of the first wave of launches in various destinations was particularly popular.
It is understood that based on a series of factors such as the length of procedures and time required for visa processing and the resumption of routes, the first batch of tourist routes in open destination countries is not all concentrated in February and March, and the first group of some routes will even be completed in late April.
Trend (2): "Please take 3 days off and 9" to fight for vacation, inter-provincial travel will be "three peaks"
For some young office workers, "vacation travel" has almost become the standard for long vacations. This year's May Day holiday will be from April 29 to May 3, a total of 5 days. If you take annual leave from May 4 to 6, you can get an extra long vacation of "3 days off and 9 days". The duration of the leave can cover all routes of inter-provincial travel, and there will be multiple continuous peaks during the holiday.
The "Report" pointed out that there will be three travel peaks during the May Day holiday in 2023 - the first peak will arrive on April 26, and then continue to rise; The peak will occur on April 29, the first day of the holiday; May 1 is expected to usher in the third peak of the holiday.
According to the current consultation and registration data, Fujian, Guizhou, Jiangxi, Yunnan, Inner Mongolia, Xinjiang, Beijing, Gansu, Zhejiang and Guangxi are the most popular inter-provincial tourist destinations.
It is reported that the prices of the first batch of inter-provincial high-speed rail lines on the shelves during the May Day holiday are generally stable, with a slight increase of about 10% compared with the departure in April; The price increase of aircraft groups is 15%-20%.
It is worth mentioning that the peak travel peak of the May Day holiday overlaps with some of the peak travel hours of the Guangzhou Spring Fair, and with the approach of the exhibition and the arrival of the peak of travel registration during the May Day holiday, flight resources in and out of Guangzhou are gradually tightened, and travel agencies recommend that citizens with inter-provincial travel needs register as early as possible, or choose high-speed rail products with generally stable prices.
Trend (3): The series of holiday spring outings and parent-child vacations become the protagonists of the May Day cross-provincial tour
The "Report" shows that during this year's May Day holiday, due to factors such as travel time and visa preparation time, parent-child families and young working people are more inclined to choose inter-provincial travel.
Among them, the target travel time of family tourists is concentrated from April 29 to May 1, and young people aged 20 to 35 are keen on more cost-effective off-peak and holiday travel.
Guangzhou tour introduction, the parent-child and vacation series of routes starting from the May Day holiday are mainly based on "Zhiqu Camp" and "Family One Group", and the itinerary is 3-5 days of cross-provincial short trips, such as in the "[Song Zhiqu Camp] Beihai bullet train 4 days" itinerary, parents can experience the "North Sea Island Tour" with their children, explore the window of the ocean, and dig conch, dig sandworms, catch crabs, try the sea maze "boil foil" to fish in the sea, etc.
Around May Day, the northwest region is the best tourism season for spring blossoms, the magnificent scenery attracts many young tourists to take advantage of the holiday to "check in", the current hot routes such as "[Shang·Depth] Xining, Chaka, Dunhuang, Jiuquan, Zhangye double flight 8 days", the itinerary will travel all over the snow mountain grassland, colorful danxia, desert sacred spring, Qaidam Gobi, plateau lakes and other Qinghai and Gansu essence landscapes, on the "China Highway 66" U-shaped highway of 315 National Highway, galloping on Qinggan, enjoying the scenery. You can also plant a poplar forest in the Golden Pagoda and watch the sunset and starry sky in an exclusive desert camp.
It is reported that the departure schedule of the line includes April 29 and April 30, which is suitable for people who share vacations.
Go to the Great Northwest to admire poplar forests
The person in charge of Guangzhou Tour revealed that since mid-March, the market has begun to pay attention to the travel information departing during May Day. As the products continue to be on the shelves, it is expected that the peak of registration will be ushered in in early April, and with the start of the Canton Fair and the approaching holiday, there will be a "rising tide" in prices, "If citizens have travel plans during the May Day holiday, they may wish to start understanding relevant product information in the near future and register as soon as possible so that they can choose their favorite route and schedule."
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Source | Yangcheng Evening News Yangcheng Pie
Responsible Editor | Literature
Proofreading | Xie Zhizhong