【Solution strategy creativity】
In order to build Yunmeng Mountain Scenic Area into an eco-cultural leisure scenic area with outstanding industrial characteristics, beautiful ecology, strong cultural heritage, and complete infrastructure and public services, the theme activities from April 2022 to January 2023 are arranged:
- 1. Yunmeng Mountain Spring Museum: Yunhai Photo Contest, Green Life Festival, Forest Concert, Outdoor Wedding Exhibition, etc.
Yunmeng Mountain is rich in forest resources, and in April and May there are rare alpine clouds and seascapes in the north. Combining the advantages of natural resources to create art, the experiential activities of the Yunhai Photo Contest attract a large number of photography enthusiasts and young people who love art.
At the same time, let the family group take parents and children to learn about nature in the spring. Yunmeng Mountain Green Plant Exhibition, using the rich vegetation resources of Yunmeng Mountain, set up a plant exhibition, so that the public can better understand the plants of Yunmeng Mountain and know how to cherish the environmental protection issues of nature. During the May Day holiday, a green life - Ant Forest Arbor Day can also be held to let everyone embrace nature.
"Forest Music Festival" creates Sunac brand music festival IP: covering tide sound, tide play, tide creation, good food, providing rich warm-up interpretation tour linkage, hi turn over the scenic spot. Combined with the Senqu Market and the Early Summer Film Festival, we will create a series of activities with the characteristics of living alone to meet the rich needs of consumers in all aspects. Local bands, label bands, wonderful performances, night market fun and other themed activities will maximize the flow of people and push them to a climax.
Yunmengshan Outdoor Wedding Exhibition Activities: Move the happy wedding scene to the outdoors, arrange a large-scale outdoor wedding exhibition, attract young groups to check in, and integrate the wedding photo exhibition into nature, so that the young post-80/90s have a different wedding experience.
- 2. Escape the city plan: the first lobster beer festival, summer water market, summer adventure season, Qixi love valley, etc.
- 3. Golden autumn national style art event: national style culture and art exhibition, national fashion festival, Yunmeng mountain red leaf festival, national style river and lake practice, etc.
- 4. Yunmeng Mountain, warm winter: the 9th Ice and Snow Wind Chime Festival, Yunmeng Mountain Ski Fireworks Festival and other activities.
Business card output, empowering business formats, and driving development - According to the existing tourism and commercial formats of Yunmeng Mountain Scenic Area, a series of activities will be created in combination with consumers' tourism intentions and activity interests to expand the popularity of scenic spots, and highlight the ecological, resource and cultural advantages that distinguish Yunmeng Mountain Scenic Area from other scenic spots. At the same time, promote the brand of scenic spots, expand brand output to drive popularity, export the IP of Yunmengshan Tourism Complex to the outside world, use a series of popularity drainage activities to expand the market, occupy the share of the industry, and comprehensively enhance the influence of scenic spots. In addition, while stimulating popularity, it empowers the commercial format of scenic spots, realizes transformation, increases the turnover of scenic spots, and creates strong material support for subsequent development.
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Hello everyone, I'm Planet-kun.
Today, I bring you the following: 2022 Yunmeng Mountain View Area Annual Event Planning Plan-53P. The content of the plan is as follows:
The above is only a partial presentation of the scenario
The program was first published on the public account: Solution Knowledge Planet
For more plans, please go to the official website of the solution library: fanganku.cn