On March 22, Tencent released its fourth quarter and full year 2022 financial report, which mentioned that Tencent's annual game business revenue was 170.7 billion yuan, and Q4 game business revenue reached 41.8 billion yuan.
As Tencent's ace game, the development prospect of Honor of Kings has attracted a lot of media attention, and even some one-sided statements mention that "the king has fallen into decline", is this really the case?
Next, Alex will focus on a few keywords to talk about the situation of King Glory in 2022.
(1) Daily active user growth in Q4
For the full year of 2022, Tencent's game business revenue was 170.7 billion yuan, down 2.1% year-on-year, and the financial report pointed out that the industry has experienced a period of adjustment due to the implementation of measures to protect minors and the release of fewer new games.
Underage users can only play from 20:00 to 8:00 p.m. on Fridays, Saturdays, Sundays and public holidays, which has had a significant impact on each game.
It is worth noting that King Honor resumed the year-on-year growth of daily active users in Q4 and achieved a new high during the Spring Festival holiday in 2023.
After the anti-addiction regulations for underage users came down, the daily activity and turnover increased after a short adjustment, which is enough to see that Honor of Kings is the basic plate of national mobile games.
(2) Flowing water during the Spring Festival holiday
As a phenomenal game, Honor of Kings has long dominated the mobile game revenue list, and although individual players and peers are "maliciously singing", the data of Kings is still strong.
Take the seven-day revenue data of this year's Spring Festival, the turnover of King Glory is as high as 36.2 million US dollars, which not only holds the throne of the first place, but also opens several grades with other games.
The five limited skin qualities launched in the Year of the Rabbit are very capable, combined with the promotion of the Good Luck 60 card, it can almost be said that everyone has a set.
(3) Overseas markets
As of last year's Q4, Tencent's overseas game revenue reached US$13.9 billion, an increase of about 20% month-on-month, and many of Tencent's games have high overseas popularity.
This year, Honor of Kings officially launched an international server, called Honor of Kings in English, the gameplay is almost the same as the national server version, and 47 heroes have been launched in the first open beta, which is convenient for overseas novice players to get started.
After the launch of the King of Honor Brazil server on March 8, it was directly listed as the first in the Brazilian game download list, and the major app stores had excellent ratings, and it has now gained a firm foothold in Brazil.
The opening of Brazilian clothing has become a major turning point in the overseas layout of the king, and there are various indications that the king is still the overlord of domestic mobile games, and its influence will be further enhanced after fully entering the overseas market.