According to authoritative statistics, in the list of new energy vehicle sales in 14 European countries in February, Tesla won the first place, with a total of 17,845 sales, accounting for 20.2% of the market, followed by Volkswagen, Audi, Volvo and other old European car companies.
It is worth mentioning that BYD, which is a big hit in China, ranked last and sold only 280 units.
This list covers old European countries such as Germany, Britain, France, and Italy, so it can objectively reflect the competitive landscape of new energy vehicle companies in Europe.
In our impression, BYD has an early layout in the field of new energy vehicles, excellent technology, good reputation, large sales, and also has "black technology" such as blade batteries, and does not fall behind in confrontation with Tesla, which is comparable to "the heavy weapon of the country" and "national god car".
How in such an important market as Europe, BYD's sales are only a fraction of Tesla's, and it is no exaggeration to call it "crushing".
The biggest reason is that domestic routines can no longer be played in Europe.
For a long time, domestic companies have been good at hiring trolls, smearing competitors and creating public opinion.
Smear the opponent
In July 2022, Lin Zhiying drove a Tesla and had a car accident in Taoyuan City, Taiwan Province, where a raging fire broke out at the scene, and Lin Zhiying was seriously injured.
Afterwards, Lin Zhiying did not speak, but netizens exploded on the Internet.
Netizens have speculated that it was caused by Tesla's brake failure, and the Tesla brake door incident was fabricated out of thin air.
The official is inconclusive, the party has not shown up to say, netizens vainly concluded: Tesla technical defects, can not buy!
It's a simple question of common sense, if Tesla's technology doesn't pass, can Tesla still sell around the world?
Will the government still allow Tesla to be sold domestically?
Netizens are unintentional, just people are cloudy, and the driving force behind is the real murderer!
The truth cannot be investigated, but in line with the principle of "who benefits the most, who suspects the most", friendly businessmen bear the brunt!
In Europe, BYD is away and has to abide by European laws, regulations and rules.
If false propaganda in Europe is discovered, in addition to being forced to withdraw from the market, I am afraid that I will also have to pay a fine.
Public opinion creates momentum
BYD's sales in Europe are obviously cold, but it is boasted by the media as coming out on top, and its growth is gratifying.
Some self-media boasted that in December last year, BYD's sales in Europe increased by 400%, but the specific sales did not dare to mention.
This kind of spring and autumn brushwork has made Chinese people mistakenly think that BYD is growing strongly in Europe.
In fact, the German official department released the German car sales report for February, of which Tesla delivered 7,711 units, accounting for 23% of the pure electric car market; BYD's sales fell from 50 units in January to 7 units in February.
Some people may say that Germany is the base camp of Volkswagen, and it is normal for Chinese brands to be snubbed.
But Tesla, which is also a foreign brand, can dominate the list, so this argument is untenable.
Sales are not good, but the water army is already creating publicity for BYD.
BYD sells 280 vehicles a month in Europe, with an annual sales of up to 3,000 vehicles, but the water army is already looking forward to selling 800,000 vehicles a year.
From 3,000 to 800,000, the imagination of the water army is too rich.
Realistic strategies
Europeans are very real and will buy as long as the quality is good and the price is low.
European industry insider Kerida has said that as European consumers seek cheap electric vehicles, Chinese automakers will cost 10,000 euros cheaper to produce a small electric car than European manufacturers, and this overwhelming cost advantage will put pressure on European manufacturers in the European market.
It can be seen that BYD is very competitive in terms of production costs, and BYD's blade batteries are also advantageous in the field of low-cost cars, and they can occupy the market with their strength, rather than on the sidelines.
In addition, how can BYD, which is regarded as a low-end car by Europeans, become a superior car in China? How can you hang the American Tesla? Tell me, is this also the credit of the trolls?