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King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

author:Game Himeyukina

In 2020, DAU exceeded 100 million, with a peak daily activity of 160 million, setting a global mobile game DAU! The former national online game "Glory of Kings" is an invincible existence. But because players' tastes are constantly changing, and the life of the game itself is constantly shrinking, the glory of kings is beginning to decline, and it is getting farther and farther away from the peak.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

Last year, some netizens scraped the monthly active user data of "Honor of Kings" to speculate on the trend of its DAU. It is not difficult to see that although the monthly flow of "Honor of Kings" is still high, compared with its peak, its DAU has experienced a significant decline, and its popularity is not as good as before. The reason is that, on the one hand, short video platforms have caused a certain impact on the mobile game market; On the other hand, other domestic games are also catching up.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

One of them is the phenomenal online game "Genshin". Since the launch of the server, Genshin's DAU and turnover have continued to grow, and the player viscosity is extremely high. It was not until two years after the start of service that the monthly activity data fell for the first time. Thanks to the popularity of Walnut Pond, Yelan Pool and 3.5 Preview, Genshin mobile turnover increased by 18.5% month-on-month in February this year, reaching $42 million, the highest in the past 11 months.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

Another catch-up is NetEase's Happy World casual competitive mobile game "Egg Boy Party". It captures the "timing" of the explosion of the Douyin game area, the "location" of casual social games lacking the top work, and the "people" who have the social needs of today's players, and has shined in recent months. At the end of November last year, UGC content such as gameplay strategies, dubbing and screen recording related to "Egg Party" began to explode on platforms such as Douyin and Kuaishou.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

Since last December, the game's DAU and turnover have exploded. It topped the APP Store download list for more than two consecutive months, and the peak DAU exceeded 30 million, breaking the historical record of NetEase game DAU. In January this year, "Egg Party" is estimated to have more than tripled its turnover to about 431 million yuan, ranking among the top five domestic mobile games. During the Spring Festival, the number of downloads of "Egg Boy Queuing" topped the national travel list, equaling the sum of "Glory of Kings" and "Peace Elite". It is also the most dazzling presence in NetEase's Q4 earnings report. CEO Ding Lei made a high-profile promise in the conference call that he would devote more resources and energy to "Egg Boy Party" for at least the next decade.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

The success of the Eggboy Party stems from its lighthearted, fun and accessible content. Players play as cute eggboys in the game, break through various maps, pick up props to defeat competitors around them, and achieve final victory. The ultra-low entry threshold and highly entertaining core gameplay quickly attract a large number of players into the pit. Game officials can also seize the opportunity to link with national-level IPs such as Pleasant Goat, Defend Radishes, and Gobao Special Attack, and access NetEase Cloud Music to make the breakthrough process more atmospheric and effectively increase the popularity of the game. On March 17, "Egg Boy Party" officially announced the news of linkage with the popular strategy casual social game "Goose and Duck Kill", and the founder of "Goose and Duck Kill" also sent a video to praise "Egg Party", calling it an "excellent game".

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

Since it is linkage, then high-quality linkage skin is definitely indispensable. According to the appearance of the revelation map, there is a classic suspenders big white goose participating in the linkage this time, I don't know if the modeling will reflect the innocence of the white goose? There is also the super popular character Dumb Bird also participated in the linkage, Dumb Bird skin is matched with the system's squinted smile facial expression, and when used in the game, a "sunny and cheerful big boy" BGM and voice pack are placed outside, and the comedy effect is absolutely full.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

In addition to the linkage skin, it is said that this linkage will also launch a new "trick-or-treater" gameplay. The invincible JK girl in "Egg Party" does have the potential to become a sheriff. When I think of the soft and cute egg boy going to sword the man in the game, there is an inexplicable sense of joy. I just don't know if the official will add some funny game actions to the trick-or-treating gameplay to add fun to the new gameplay?

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

In addition to the "Goose and Duck Kill" linkage, there is also good news that makes players very excited: the super popular skin "Dongdong Sheep" is about to return! A red fluttering little face, soft white wool, and a small dongdong sheep falling when tumbling. Such a cute skin was very popular as soon as it was launched. But this skin also has a small regret, that is, there is no exclusive voice pack. However, it is said that this return dongdong sheep not only has a new appearance of the little bee theme, but also brings an exclusive voice bag to meet everyone. It is estimated that after the official return, Eggboy Island will soon be transformed from an orchard into a sheepfold.

King Glory DAU has seriously declined, Mihayou's revenue has exploded again, and NetEase has made a fortune muffled?

The linkage time of "Egg Party" and "Goose and Duck Killing" speculates that it may be possible to log in to Egg Island on April Fool's Day, with new activities, new gameplay, new skins, and cute dongdong sheep returning to Egg Island. Don't miss it if you are interested!