The May Day holiday is approaching, and many people have already begun to plan their trips and book hotels in advance. However, some hotels and B&Bs have seen their prices skyrocket, even increasing tenfold. Is this a reasonable market regulation, or is it unscrupulous price gouging?
B&B prices now
According to media reports, some netizens reported that the price of a guesthouse in Yanji, Jilin increased tenfold during May Day, and the price of room types priced at 151 yuan and 196 yuan in March was 1,806 yuan and 1,910 yuan during May Day. The homestay said that the price will be hung first, and then adjusted when the time comes, and it will not accept May Day orders for the time being, and will wait for the same day to sell them, and set prices according to customer flow.
B&B prices during May Day
Such a response makes people feel speechless. As a business providing accommodation services, daring to raise the price to such an outrageous degree not only violates the laws of the market, but also damages the rights and interests of consumers. Moreover, such an approach also exposes its disrespect and irresponsibility to consumers, arbitrarily adjusting prices without any basis and standards.
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Such events also reflect some problems in the mainland tourism market. First, the holiday time is too concentrated, resulting in an imbalance between supply and demand. The mainland only has a few long holidays a year, and most office workers can only travel during these hours, causing crowding and strain on tourist attractions and accommodation facilities. Secondly, the supervision of the tourism market is not perfect, which has led some businesses to take the opportunity to increase prices. Although the Mainland Tourism Law stipulates that tour operators are not allowed to bid up prices and defraud consumers, there are still some loopholes and difficulties in actual implementation. For example, how to define whether a price increase is reasonable? How to ensure that consumers' channels for complaints and rights protection are unblocked? How to effectively punish merchants who violate laws and regulations?
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Such events also give us some enlightenment.
First of all, we should promote the reform of the holiday system to achieve off-peak vacation. We can learn from the practices of some countries and regions, such as implementing flexible working systems, spreading vacation time, increasing paid annual leave, and so on. This can ease the pressure of holiday travel and allow more people to enjoy high-quality travel services and experiences.
Second, we should strengthen the supervision and regulation of the tourism market to protect the legitimate rights and interests of consumers. We can improve relevant laws and regulations, clarify the standards and scope of price increases, increase the investigation and punishment of illegal merchants, establish effective complaint and rights protection mechanisms, and strengthen the guidance and education of consumers.
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Finally, we should rationally choose tourist destinations and travel times, and avoid blindly following the trend and impulse consumption. We should also pay attention to vouchers such as travel contracts and invoices, safeguard our legitimate rights and interests, communicate and feedback in a timely manner when encountering problems, and do not believe false propaganda and induce consumption.