The upgrade of the residential exchange system is endless, and the membership benefits cannot be redeemed

According to the Central Radio and Television Corporation's Economic Voice "Daily 315" report, "paying a membership fee of 1688 yuan, after becoming a member, you don't have to spend money to travel to the hotel within a year" "Members can stay in the hotel for unlimited free times within one year"... In the face of such a slogan, will you be moved? The membership fee is so low that the accommodation membership platform claims that all members can stay in the hotel for free unlimited times, will this be a trap?

Recently, a number of Henan consumers to the "Daily 315" program group reflected that they paid money to an accommodation membership platform under the recommendation of friends, became members, thinking that from the date of payment, within a year of business trips to stay in the hotel do not have to spend money, which is not long after paying the money, some of them just lived in a hotel or twice for free, some of them have not lived once, this platform announced the system upgrade, after that, its WeChat Mini Program is in a state of paralysis, has not been able to use normally. Now that the platform cannot be used and customer service cannot be contacted, they are worried that the upgrade of the platform is fake, and it is true to cheat money and run away.

Consumer Mr. Chen introduced, this platform is called "Zhuxianghui", which claims to be a membership-based boutique hotel reservation free stay platform, in April this year, he paid 1688 yuan on the "Zhuxianghui" WeChat Mini Program and became a member of the platform, when the platform promised that from the date of payment, within a year, he did not have to spend a penny on business trips. Mr. Chen said: "I often travel, based on this demand, the card will save money, they claim that the integration of the idle vacant rooms of various hotels, can ensure that after paying the membership fee, within a year can book a room every day." There are many hotels above, and I think this is quite practical. ”

However, after selling the membership card, the platform suddenly announced an upgrade to the system. Mr. Zhang introduced that since then, its WeChat Mini Program has been in a state of inability to use normally. He initially thought that "Zhuxianghui" was upgrading the system, because the platform had declared that it would "go out of Henan and let members live in the whole country". After that, in the case of the platform constantly postponing the recovery of the use time, he realized that the platform may be a "fake upgrade, really cheating money".

Mr. Chen introduced: "It should be stopped in June, the notice said that the platform upgrade to develop its own APP, until August this year, the new version of the WeChat Mini Program came out, the result is no hotel, can not be used, until now has not been used." We contacted the head of their business, who said he was also a victim. ”

According to public information, Zhuxianghui claims that it has its own four-star hotel: Santa Feuer Garden Hotel, and the company involves a number of industrial sectors such as real estate, hotels, technology, and smart homes. The platform also said that at present, it has officially signed 230 cooperation boutique and above-level hotels, and more than 10,000 platform members.

The reporter verified and found that the Zhuxianghui platform was created by Henan Zhonggao Commercial and Trade Co., Ltd. On April 28 this year, the Zhuxianghui platform issued an announcement on the change of the main operating company of Zhuxianghui, which said that its main operating company was changed to Henan Xiangzhu Information Technology Co., Ltd.

The reporter found that at present, the customer service hotline of the platform and the phone of the relevant person in charge of the company are in a state of inaccessibility. Several of the hotels it works with have said the platform system has been upgraded and it is not clear when it will resume use. In addition, Santa Feuer's Garden Hotel is not a four-star hotel owned by the Platform.

Hotel 1: They kept that stuff updated and then we didn't use it either.

Hotel 2: They haven't been upgraded yet, so they can't be used now and we haven't been notified.

Reporter: Is St. Feu Garden Hotel a four-star hotel owned by ZhuXianghui?

Hotel: No, no, we're not the same thing, we're just working with them, they're upgrading now, haven't started using it yet, we're waiting for a notice.

The so-called accommodation membership system is that consumers pay a certain membership fee to the platform, and they can stay in the hotels, homestays, etc. provided on the platform for free within a certain time frame, usually within one year, without limiting the number of times. This "unlimited stay within one year" accommodation membership model has been controversial since its emergence. Some people have a more negative view of the accommodation membership platform, in their eyes, the accommodation membership system is equivalent to "illegal fundraising" and "circle money routine". Others argue that the business model of accommodation membership can be profitable and that both hotels and consumers can benefit. In the past two years, there have been frequent problems in the accommodation membership model, and there have been more and more concerns and doubts.

The upgrade of the "Residence Rewards" system is endless, and the membership benefits cannot be cashed, how to protect the rights? Shao Tong, a lawyer at Beijing Chaoyang Law Firm, reminded: "The accommodation membership system is an innovation of the hotel accommodation model, first of all, this innovation should not be excluded, but the innovation of any business model should not violate the law of the market, for the commitment to unlimited number of stays or there is no clear limit to the level of staying in the hotel, then whether it is the operator of the platform or the operator of the hotel, their profit point will face a huge and uncontrollable risk." For consumers who have joined the society so far, if the platform has not resumed normal operation in the short term, I recommend that consumers report to the public security organs on the grounds of contract fraud to protect their legal rights. ”