Have you quit Pinduoduo?
Pinduoduo
Pinduoduo, this e-commerce platform established in 2015, although it was established for a relatively short time, but its achievements are very dazzling, as of the end of 2021, The number of active buyers of Pinduoduo has reached 869 million, which has far exceeded the big brother Taobao of the e-commerce industry, many people are amazed, why Pinduoduo's results are short but the stamina is so strong, in addition to marveling, we must also face a reality, that is, in the e-commerce market, price is always king, it is actually very difficult to upgrade consumption, the Chinese people only accept high-quality and low-cost goods, Taobao has also tried to upgrade consumption and transform to quality after becoming bigger, including the establishment of Tmall Mall, brand upgrade, Internal rectification, but the result of rectification did not drive the entire consumer market upgrade, but brought itself into a dead end, indirectly promoted the growth of competitors Pinduoduo, indeed, Pinduoduo is to understand the e-commerce market, the main sinking market, play is consumption downgrade, in Pinduoduo's view, living well is far less important than living, under this concept, Pinduoduo rose rapidly. Under the attraction of Pinduoduo's huge traffic pool, the majority of merchants seem to smell business opportunities and join the platform to open stores, but the reality is often cruel, soon, everyone is slapped in the face, have joined the army of withdrawal, the reason is that the imperfection of the Pinduoduo platform mechanism, resulting in the rights and interests of merchants are not guaranteed, in the case of everyone's own danger, indeed, as long as the merchants are a little sane, they may withdraw from the store, next, let's explore the behavior of those strange squeezed merchants of Pinduoduo.
Pinduoduo
First, encourage customers to refund only and not return. Only refund has always been a huge tumor inside Pinduoduo, the platform not only does not stop the buyer's behavior, but disguised instigation support, only refund reasons are too many, such as the description does not match, the goods are not the right version, quality problems, bad mood, etc., not much to say, if it is indeed a business problem, return and refund is also a matter of course, but it is far from reaching the strange degree of only refund and no return, at a small point is a transaction dispute, at large, in fact, it is illegal and criminal, which is illegal possession, The merchant lost the wife and broke the army, the rights and interests were not guaranteed, because of the existence of the wool party, so that the business friends are at risk, standing under the dangerous wall, and the platform not only does not protect the rights and interests of the business, but also infringes together with the buyer, it is really strange, just imagine, if in the long run, not only the destruction of the integrity system of normal trading behavior, but also amplify the evil of human nature, and the improvement of the quality of the whole people is not beneficial.
Pinduoduo
Second, there are many fines and huge fines. Pinduoduo's fines are famous, and there are many of them, a little inattention may come to a fine, and Pinduoduo's penalty items are too many, such as out-of-stock penalties of 100, delayed delivery of 3-30 yuan, fraudulent delivery of 500, false logistics trajectory fines, etc., the most ridiculous is the uncivilized communication fine of 300, that is to say, the most basic freedom of speech is gone, direct fines and seals, quite ridiculous, under such heavy penalties, the majority of business friends are walking on thin ice, trembling. If there is no sufficient profit to support, such a penalty can make business friends bankrupt, but everyone knows that the price of Pinduoduo is king, that is, low profits in a low price state, plus fines, in fact, it is difficult to earn money on the platform.
Pinduoduo
Third, freeze payment for goods. If the huge fine can barely hold on, then, freezing funds basically pronounced the death sentence to the store Pinduoduo freezing funds are many, common false trajectory logistics, abnormal logistics trajectory, endangering transaction security, after-sales problems have not been completed, etc., anyway, as long as you think of the reason, the platform will give you a hat, the impact of freezing payments on merchants is actually very large, directly cut off the capital chain of merchants, say that a serious point directly forced to stop the production line of the merchant, facing the risk of bankruptcy, Because the platform freezes the payment for too long, as short as a month, as much as 365 days, such a long freezing state is really killing the business, the most important thing is that Pinduoduo's freezing of stores is not only involving one store, as long as a store commits something or violates a little of their so-called regulations, all stores under the name will be affected, so that there is no point in opening more stores, so it is recommended that if you want to open Pinduoduo, it is enough to open one or two stores, and it is useless to open more. It is really humiliating to be punished together and not to enjoy together.
Pinduoduo
Third, after-sales issues are one-size-fits-all. Timely handling of after-sales problems is generally Pinduoduo's strength, which is also a rare advantage compared with Taobao, perhaps in this piece tasted the sweetness, won praise, so that the platform in unconditional support of buyers' after-sales requirements under the move more and more bold, including fast refund, unconditional no reason refund and other scales are very bold, many merchants said that the goods sold on Pinduoduo must ensure that a lifetime is not bad, otherwise half a lifetime of use bad will have to be refunded, in fact, this is not alarmist, Please do more in dealing with after-sales issues is a one-size-fits-all game, whether there is a mistake or not it must be the seller's fault, you just say a wrong sentence will kill you, can be described as quite depressing, many people may say, things easy to find fault should not be much, but the situation is that platform rules are easy to transform good people into bad people, we must examine a problem, that is, good people are generally educated and guided, rules strengthen cultivation, once the credit system collapses, the rule system dissolves, then, It will be a matter of minutes for good people to become bad. Therefore, when buyers have cheap to take advantage of, it is easy to amplify the evil of human nature, and in this regard, Pinduoduo can be said to be indispensable.
Pinduoduo
Fourth, a suffocating three-minute response to performance reviews, countless automated work orders. When it comes to Pinduoduo's requirements for customer service workload, it is not generally ruthless, do Pinduoduo store customer service is absolutely to be squeezed to cry, why say so, because Pinduoduo's message must be returned in seconds, it is simply more intimate than treating girlfriends, and the reply is not directly included in the assessment standards in time, at the same time, Pinduoduo's system automatically monitors the words and deeds of buyers and sellers, once it is found that the system believes that it involves after-sales disputes, it immediately forms a work order, the problem is that there is no need to go through manual review, whether it is true or false, Come to a work order, in this case, customer service staff exhausted, waste a lot of manpower and material resources, so that the workload skyrocketed, and deal with some unwarranted after-sales, really amazing headache, now it seems that Pinduoduo official seems to ignore such a situation, so the majority of businesses are helpless.
Pinduoduo
Although it is said that those who buy goods are not afraid of not selling goods, so it is not surprising that the platform spoils buyers, but it should be clear that all trading behaviors are based on the integrity system, once this system collapses, everything is in vain, and what Pinduoduo has done is seriously impacting the fair system and credit system of the trading market.
Pinduoduo
Of course, since you can't beat it, you can join, silently endure to continue to open the store, or you can also vote with your feet, quit the store and leave, it's also okay, what do you think?