Herzogenorach, Germany (March 22, 2023) – PUMA, the world's leading sports brand, today officially unveiled a new "Shining Suit" for women's soccer players, including future, ultra and KING shoes. Fresh and elegant white body color and flexible purple paint texture, the "Shining Suit" reflects PUMA's long-standing determination to help the development of women's football with a simple but powerful visual expression, with an eye on creating the best shoes for the next generation of talented female athletes.
With the release of this "Zojas Series", PUMA has joined hands with many contracted female athletes to jointly launch a grassroots youth training cooperation project to provide young female players with the opportunity to get close to their idols and encourage them to participate more in football. In Germany, PUMA, together with Wolfsburg FC, German national team player Lena Lattwein and the non-profit football organization Golden Goal, held a special football day for more than 200 children on March 13, providing a platform for them to play football and create a unique football experience.
In France, PUMA also teamed up with Paris Saint-Germain and French national team player Laurina Fazer to bring a surprise training session for young players of Laurina's first football club on March 15. Lorina told the girls about her experience and experience as a professional footballer and led them through specific training programs that inspired and helped the new generation of female footballers to advance their careers with her story and strength.
Meanwhile, PUMA and athletes Sherida Spitse and Maya Le Tissier organized events in Amsterdam and Manchester, respectively; Another event will be organized in Stockholm at the end of March in conjunction with Madelen Janogy, Jonna Andersson, Adelina Engman and Maika Hamano.
At the technological level, the upper of the three boots in the "Tejas Suit" is made of environmentally friendly materials with a recycling rate of more than 20%, and also matches the last data designed for female athletes, helping them to move freely in the shade and show their best side.
"PUMA's first women's shoe style was the 'Dust Set' ULTRA 1.3 released two years ago. Since then, we have been exploring and improving the specific technical configuration of women's exclusive sneakers, and have applied them all to our series in this 'Shining Set'. Stephanie Vieira, Product Manager for Football Footwear at PUMA, said, "We believe it is important to support female athletes with excellent combat boots to achieve a high level of performance on the field, especially if these boots carry a unique shoe structure that is more in line with the anatomy of the female foot." ”
The FUTURE boots in the kit incorporate the latest FUTURE technology into women-specific measurements, including last volume and instep height, to create boots that fit snugly on your feet every 90 minutes, helping athletes play like Julia Grosso on the field. THE ENGINEERED MESH, STRETCH-KNIT FABRIC AND, FOR THE FIRST TIME, PWRTAPE STIFFENERS COMBINE TO FORM THE NEW FUZIONFIT 360 UPPER CONFIGURATION, Taking the Leg to a New Level of Oneness. The new generation of discrete asymmetric Dynamic Motion System (Dynamic Motion System) still adopts a striking Z-shaped configuration, providing players with a stable traction and support experience when starting, accelerating and touching the ball in disguise.
As PUMA's first women-only version of the series of shoes, the ULTRA Boots have been integrating the study of women's foot anatomy with advanced ULTRA technology. The ULTRAWEAVE performance upper offers incredible durability at an ultra-light weight, guaranteeing explosive acceleration, giving athletes the same ability to change the tide of battle in an instant as Fridolina Rolfö does on the field.
With the recent release of the new KING series of sneakers, PUMA will also launch the women's exclusive KING series of sneakers for the first time in this "Shining Suit". The new non-animal leather upper material, K-BETTER™, takes the touch, comfort and durability of KING combat boots to the next level. A series of updates such as the new lightweight sole, external heel stabilizer, KING stable spine and tapered studs have allowed KING to continue to be the king of control in football boots, helping players to control the situation on the field like midfielder Ingrid Engen.
"PUMA has always regarded the development of women's football as a responsibility and obligation of the brand, and the launch of the Tejas Collection further confirms this." Dominique Gathier, senior product manager for football footwear at PUMA, said, "It is very important for us to support the development of women's sports. Hosting events around the world with our talented contracted athletes to support girls who want to play football is also an important part of the road to a better future. ”