On the afternoon of March 19, Xiaohongshu held an interesting "Everyone Fashion Week" at Xinhua Community Building Center. More than 100 "stars" and bloggers such as well-known stand-up comedian Wang Mian, "Internet celebrity" fashion blogger Jiang Sida entered the community and walked the catwalk with aunts and uncles, youth, children, cultural experts, community workers, artists, and cute pets in the community.
"I'm still a little nervous, but I'm excited..."
At three o'clock in the afternoon, in the rest area on the first floor of the Xinhua Community Building Center, the reporter met Grandma Xie Huiying, a resident who was wearing makeup and preparing to walk on the stage. Grandma Xie, who lives on Xinhua Road Street, is 71 years old this year, and has been volunteering in the community for a long time after retirement. "When I knew that the event was going to recruit residents to walk the catwalk, I was a little moved, but also hesitant. It was my neighbors who encouraged me to take the stage, so I signed up as soon as I gritted my teeth. ”
Grandma Xie who confidently walked the catwalk on stage
Soon, Grandma Xie came on the scene. Although she was a little nervous offstage, she was quite graceful after taking the stage, and she was not afraid to share the stage with fashion bloggers, and she was quite a professional "model", which won cheers from the audience. "I want to show the demeanor of our Xinhua community residents, and we can't collapse."
Fashion blogger "Joy Girl Clara" walks the catwalk on stage
Grandma Xie's confident elegance not only won the applause of the audience, but also infected the fashion blogger "Joy Girl Clara" who appeared on the stage after her. "I sat next to Grandma Xie while I was waiting. Although she didn't really know much about the fashion industry, she didn't have a very clear idea of the event. But I can feel that she enjoys the process very much, and she is also very insightful about her outfit, and the bags she brings are also made by herself. This makes me feel that there is also a lot of fashion and vitality in the community. ”
In addition to Grandma Xie, the lovely family of four, "Old Koehler" Grandpa Ma and Grandpa Li, community workers, young pet owners, artists and other residents living and working in Xinhua Community, and white-collar workers also appeared on the "T catwalk", showing the charm of the diversified Xinhua community.
In the afternoon, the Xinhua Community Building Center, which was full of fireworks and fashion, amazed many stars, bloggers and citizens who came to participate in the event. But in fact, before the start of this event, He Jia, the manager of Xinhua Community Building Center, was a little apprehensive in his heart. "The stage building and the celebrity blogger lineup at the event were gorgeous, which worried me a bit. Because the community is usually quiet and localized, I am afraid that the new elements injected will disturb it. After seeing that the residents who participated in the catwalk enjoyed it very much, and the residents who came to watch it were also very happy, He Jia's heart was relaxed, and he also had many new thoughts: "This actually confirms to a certain extent that the community in modern society is changing at an accelerated pace." In addition to being sticky, introverted, and habitual, it is also connected, open, and breakthrough in the everyday. The boundaries of modern communities have long been slowly opened, and the prying of differentiated events will bring different activation effects to the community. ”
Indeed, with the creation of the "15-minute community beautiful life circle", the boundaries of the Xinhua Road street community have slowly opened. In September 2022, the Xinhua Community Building Center, jointly built by Xinhua Road Street and local social organization Big Fish Construction, was officially opened, which has an outdoor lawn, a blue sports corner, a toy exchange house, and an indoor "occurrence field" and a co-learning field, which has injected new vitality into the community.
Since its operation for more than 200 days, the Xinhua Community Building Center has changed from a "negative space" to a space for residents to create together, supplementing the nearby residents with rich public resources. At the same time, the center has also opened some interfaces and products to support diverse groups to "shake hands" with the community in different postures, and this "Everyone Fashion Week" is an interesting new attempt. "I am convinced that the endogenous strength of the community itself is more vivid and sustainable. Xinhua Community Building Center has formed a charming field, which is not only a stage for catwalks, but also a platform for everyone to actively create life. Next, we will work with the streets, communities, and residents to create more possibilities here. He Jia said.
Source: Shanghai Changning