Luckily, she was elected Miss Shanghai at the age of 19, and transformed from an actor to a costume designer at the age of 25, and her life was as colorful and wonderful as a movie. Cao Yiwen, the founder of YIWEN STUDIO brand, is committed to creating clothing with "temperature", and the works can stand the test of time from design, fabric and production, showing warm feelings.
"Every woman's life is a movie." See how the discussion text skillfully uses seven points to design three points of blank space, to create a confident and charming, calm and elegant freehand life for women.
Yiwen STUDIO brand founder Cao Yiwen
<h1 class="ql-align-center" > reminiscing about her childhood, she was close to her dreams</h1>
The germination of dreams is closely related to the influence of family atmosphere. She grew up with her grandmother,her grandfather was in the film industry, and her grandmother worked in the literary troupe in her early years and then managed a clothing factory in the 1980s. Influenced by them, the childhood essay has a special passion for costume design and acting.
Being a costume designer is a very natural way of expression for Yuwen. From an early age, he would make clothes for dolls and make jewelry with beads. Grandma is a guide, constantly digging into her wonderful ideas. Along the way, it is indispensable to the support and encouragement of my grandmother.
Before Yiwen transformed into a designer, he had an actor career. Influenced by Hong Kong and Taiwan films and translated films, the world always looks particularly fresh in the eyes of Yiwen. How to experience such a rich life, she came up with the idea of being an actor at a young age.
She often uses film film to make light films in the editing room of her grandfather's unit, and she does not have to buy tickets to watch movies, but brushes her face with "whoever is the child". The wrapping paper for elementary school books is made of movie posters. "At that time, I felt that the movie was not very far away from me. The fate with the movie is a seed, and it is planted. I myself go find opportunities to realize my dreams. ”
<h1 class="ql-align-justify" > the first experience of entrepreneurship, and the choice is very important</h1>
Yiwen's first venture was actually 16 years old. She and her mother opened their first clothing store in Shanghai and founded their own brand throughout the ages. It was stationed in the Show Room of Shanghai Fashion Week, and the brand was also reported by fashion newspapers.
She has been with her mother since childhood, more like a friend. Therefore, when she had the idea of making costumes, her mother naturally respected her decision and strongly supported it. Her mother had been in the art business, so she was responsible for brand operations, while Yiwen focused on product design and research and development.
At the age of 16, she also had to juggle her art studies, but fortunately she met a powerful homeroom teacher who gave her a lot of space and freedom. "The teacher told me at the time that being able to turn my ideas into products is another kind of learning."
Usually, when I am in the store, I wear my own works on my body. Good body coupled with a sweet and calm temperament, once by the advertising director, filmed the first advertisement in his life.
Later, Yiwen was successfully admitted to the performance major of Xie Jin Art College and participated in the draft of "Miss Shanghai". The two-month draft process was very fruitful, which was called the "coming-of-age ceremony" for The Speaker. The election of this Miss Shanghai also laid the foundation for the 19-year-old to become the heroine of the series "China Little Boss".
From the debut of the Miss Shanghai draft, the first acting is the heroine, it can be said that every step is accompanied by good luck. Looking back on the past six years of filming, Yiwen said: "I enjoy it, but I am also very wandering. It was too young, and many opportunities came too suddenly. ”
<h1 class="ql-align-justify" > go around and back to the original intention</h1>
The sudden opportunity is like a very open plug-in life. In fact, it is not so simple, the serial has problems in distribution, and the next few dramas are not as popular as expected.
At that time, the discussion was a little confused, and later she used "young age, high starting point is not easy to have a normal heart" to summarize the mentality at that time, she also realized the passivity of being an actor. At the age of 25, she ushered in the first bottleneck period of her life, "When I was 25 years old, I remembered my 16 years old again. I need to do something to prove myself. ”
With an irrepressible love for clothing design, Yiwen began his second venture. This time it was even harder, all by taking care of the company by yourself, one person is a team. As both a driver and a cashier, or a finance and salesman, he has not eaten three meals a day.
Received the film offer in the middle of the way, and considered it for a moment and refused. "At the same time, I can only do one thing with full dedication." Originally, it was planned to take two years to start a business, and then shoot a scene when the clothing store was on the right track. Unexpectedly, two years passed quickly, but she became more and more engaged and enjoyed the identity of "fashion designer" more and more.
<h1 class="ql-align-justify" > fell in love with her fabric complex at first sight</h1>
Grandma's cloakroom was the favorite place to play when I was a child. She is a natural "fabric controller" and loves to collect fabrics. With a love for delicate fabrics such as velvet and satin, Yiwen began to use traditional Chinese fabrics to make qipao. When I was a child, my grandmother managed to buy a rare fabric, which also became the original design material of the discussion.
Clothes have a process from fabric to finished product, just like the growth process of women, it has its own character, and the discussion is eloquent. "The time alone with the fabric is wonderful." This is the reason why her work has stood the polish of time from design to production.
Just like the film "Breakfast at Tiffany's", people may forget the plot, but they will always remember the image of the character and the clothes. According to the article, "Clothes can have an emotional connection with the wearer and have a relationship of mutual achievement." "When Yiwen was an actor, he had a small habit of collecting some of the heroine's clothes, accessories, bags and other bits and pieces. In her view, the objects themselves have memories, and those bits and pieces are the emotional retention of her and her characters.
<h1 class="ql-align-justify" > the principle of three sevens, make clothing with temperature</h1>
Temperature, "effortless" elegance, and blank space are the DNA of YIWEN STUDIO.
Yiwen's original intention in founding the brand was to make clothes with temperature. It was gratifying to learn that a group of guests were still wearing the clothes she had made ten years ago, and the feeling of gratitude came from the heart. "Clothing with temperature can accompany my customers and friends to grow up together, and it has stood the test of time."
In order to create a "effortless" elegance, yiwen STUDIO's clothes can basically be linked to the season, and each item can be matched with each other. "I like sweetness, but not too sweet, and I have to be a little restrained," he said. For example, sexiness in my design will become moderately sexy. ”
"I usually only finish 70% of the design, and the remaining 30% is reserved for the guests." Graphic design must have its finishing touch - blank space. The work can breathe, so the blank space is a ventilated and breathable window.
If the clothes are designed too full, just empty shelves on people, so that the temperament of the guests into the fashion is the pursuit of the text. To this end, YIWEN STUDIO launches a classic series with a very simple design every year, so that everyone can play freely and wear their own charm.
<h1 class="ql-align-justify" > "figure out who you are and where you want to go."</h1>
"Knowing who I am and where I'm going, I didn't understand it until I was 30 years old." While she is busy at work, she is never absent from the growth of her children. This will inevitably reduce the time spent on careers, and Yiwen's feeling is that "after becoming a mother, women will go through a process of growing up again." ”
In the face of the steady pace of YIWEN STUDIO, some investors have also said that the planning of the proposal is too conservative. In her view, listing, turnover is not the most important, the most important thing is to adhere to the original intention of the brand - to make clothing with temperature.
The brand has been doing salons for six years, and women wearing YIWEN STUDIO have also gathered in different time and space to share. In the future, she will also convey warmth through books, and will publish a book about wardrobe management, as well as life insights and experiences. In recent years, her precipitation has been brewing, only to accumulate thick and thin hair, and go further.
![Cao Yiwen, gentle and firm strength[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)