On the afternoon of Thursday, March 9, 2023, the Steam game "Mirror2" announced that the development team went bankrupt.
As soon as the news came out, the group of friends all celebrated each other and rushed to tell each other. Before the game development company was outraged, its predecessor, Mirror, was the Jerusalem of the butter world.
This match-3 + beautiful girl GLA combination game hit the cool points of STEAM players at the right time, and because of the price suppression for Japanese factory butter, a series of driving forces such as domestic light made its sales take off directly.
You must know how many games there are in the world, it is not easy to really make everyone buy it and say that it is good. IT'S NOT SO EASY TO GET CONSISTENT REVIEWS, MIRROR LOOKS LIKE A SMALL COMPARED TO THE HUNDREDS OF THOUSANDS OF REVIEWS HE LOVES 5, BUT THE GAME'S AUDIENCE IS A SILENT MAJORITY. After all, who scores butter every day, and when the account and object are shared, they will not lose the right to choose a mate on the spot, but the excellence of the first generation cannot withstand the ghosts of game developers.
The most disgusting person in the world should be a liar.
On March 29, 2013, Chengdu Aixiangsui Technology Co., Ltd. was established, at that time, the domestic mobile game market was still a blue ocean market, and Aixiangsui was also among them, hoping to make a lot of money or fast money. "My Star Girlfriend", "Memories of Heartbeat", "Star Wish: Super Girl" and other works that were subsequently ordered to be removed from the shelves were developed by him, of course, the good times did not last long, although the domestic mobile game market made money, but also various types of users were overempted. There are more monks and less porridge, not to mention that the number one enemy of the butter and GLA edge market is not the user.
So by the end of 2015, the company changed its name to SakuraGame and transformed into a STEAM track, and butter became its main project. That same year they launched their first game, Superstar. And with the sales strategy that players can refund at any time to impress players, they have faintly put on a layer of "Chinese stupid donkey" coat.
In the days that followed, SakuraGame developed a number of games and distributed small butter made by small workshops in Japan. And their main focus is still refunds and reserve prices, during which game refunds are not through the channels of V Company, so V Company's commission will not be refunded, which also led to the game company sincerely asking compatriots to let it go for the first time. After that, they took the initiative to reduce the price of the game. Combined with the previous "Chinese stupid donkey" persona, the company turned the crisis into safety and began to move forward in an orderly manner.
In 2018, SakuraGame, which had thought it would be smooth sailing, was criticized by the Australian game website KOTACU for plagiarism and poor translation quality. For Gal games, material plagiarism is a big thing, after all, in addition to the game text, the biggest reason for attracting buyers in this type of game is the picture of the game, and the plagiarism of this part is equivalent to a big problem with the game itself.
Several of Superstar's games at that time, including "Superstar", had material plagiarism problems, and others also had gameplay equipment plagiarism, just using their previous mobile game materials as stickers and then using CG to release them directly. What's more, the stickers use non-commercial works of P site users, which makes SakuraGame, which is already a poor quality game, even worse.
Of course, their self-help approach is still very pure, continue to look for agents to operate excellent works, as well as price reductions, they found ONE ONE ONE ONE ONE WORK work including "Dark Elf", "The Heiress" and other works to operate, and also agent the plot god "King Exit", and in China they also represented the famous love ADV "Tricolor Painted Love", all of which are priced at 11 pieces, and the perennial activity is discounted to 6 pieces normalized. They also release a large number of low-quality and unambiguous sideball games. And the pricing method is still this process.
It is said that expensive is good, but there is really a cheap price, and everyone puts down the heart of swearing. So no matter that SakuraGame, the company seems less indecent from beginning to end, but I have to say that the refund policy and low-price play have indeed made them taste the sweetness. Relying on numerical superiority and good and bad games, they eventually swept up other competitors and survived. At that time, the abuse and bad reviews have long disappeared or it doesn't matter, look at the money in everything.
And the character established here also achieves the emotional card for the player to harvest in the future.
On April 19, 2018, our protagonist's predecessor mirror finally came out, and under the catalyst of match-3 + beautiful girl, 1+1>2, the game's sales reputation increased rapidly, and sales were also rising. The high praise rate should also be sought after by all types of gamers, I have to say that the story of a generation does have its own uniqueness, and the game of entertainment has long been proved by game companies of all types, human beings are born to love to merge similar items. At the same time, SakuraGame's playing style was originally the old Taobao e-commerce thinking, and they finally found an opportunity after pursuing explosive models for many years. On October 8 of the same year, SakuraGame immediately transformed into Paradise Project, focusing on the marketing operation of mirror.
Maybe many friends don't play butter, but they should still hear about their company's handwriting, during the 2020 epidemic, with the Wuhan refueling free game KEY broadcast this wave of activities, mirror directly relied on the players' joking word of mouth out of the circle, to a butter can not reach the height, not only to drive the game sales reputation, but also the company from "Chinese stupid donkey" to "national enterprise domestic light".
Soon after, they said they wanted to start developing mirror2, crowdfunding $50W, and released a wonderful video of 1 minute and 44 seconds, of course, we couldn't see the exact gameplay of the game and anything else, but just the big sisters' scratching and hinting. Relying on word of mouth and personality, players are constantly looking forward to it, and they are waiting for the game to be launched.
On January 21, 2022, Mirror2: Project X was finally released for the EA version. And Paradise Project also changed its name to NIJICO again, when the same type of "Subverse" fell into turmoil because of the bad game experience and butter elements slightly embarrassed, "Mirror 2: Project X" appeared at this time, although the EA version of the game only accounted for 1/10 of the final version of the content, but relying on the halo of the previous work and the company's perennial character accumulation, it still sold 600,000 copies a day, ranking first on the STEAM hot search list, and the limelight was unmatched, It was as if the pie was really going to be painted. But the match-3 strategy that is worse than the previous game, as well as the perfunctory plot, the lack of game content has poured cold water on players, of course, in the end, there is no 18+ content, and this is the foundation of Paradise Project, countless players who bought tickets first are still looking forward to it, I believe that the light of domestic production is not just talk.
But with the opening of the workshop, the players who saved the curve began the development journey of mod, but the mod also developed in an uncontrollable direction, and some resources that violated the rules of steam began to circulate, which also led to the closure of mirror2's workshop, and with the unspeakable plot and modeling released in chapter four, the player's anger finally broke out. A large number of bad reviews followed. Even if you reopen the workshop later, it won't help.
On September 30, NIJICO also gave itself the fatal blow when they wrote a letter to the player to the effect that we are going to make not butter, it is 16+ at the beginning, and all the hints are false. I'm sorry. What we're going to do is The Witcher III, the Mirror universe, which must be limited in the age tier. And if you want a refund, you can go to the website they built to apply for a refund.
This disaster-like public relations made gamers angry, and also understood why this game has been on the edge from the beginning, but not astringent, players are never angry at 18+ or 16+ but the way of scammers, of course, this parting of ways is also extremely unpleasant, this is the only effective way to deal with the refund, the experience is extremely poor, and the excessive collection of personal information, resulting in players saying that the developer also intends to maliciously resell user information. By this time, the building of trust had fallen. NIJICO'S FRAUD AND PUBLIC RELATIONS PERFORMANCES OVER THE YEAR WERE LIKE A BALLOON CONSTANTLY INFLATING, AND FINALLY HE MADE UP A SPIKE FOR HIMSELF.
On March 9, 2023, they went bankrupt and dissolved.
A company that started with butter died from a butter boycott. laugh