Personality is the attitude that every singer in this era will try to emphasize. But because there are too many people using it, over time, the word personality itself has become an adjective, a modifier, but it is farther and farther away from the original meaning of the word.
Therefore, the so-called personality is only the personality of others, or unconsciously follows a certain patterned personality, but there is no way to experience the real sense of different personality from these assembly line personalities.
I think that from "Bathroom and Pacific" to "What Are You Laughing At", Yin Yuke is a singer who can really afford to be a personality in this era. It can even be said that Yin Yuke's attitude in music, and the works he transforms his attitude into, can also become some kind of reference.
In my opinion, the basis of the so-called personality is complete creativity and innovation, which is really to depict the most wonderful world with music on an empty white paper. In this sense, Yin Yuke's last album has a unique personality, and this new album, "What Are You Laughing At", still has a distinct personality.
Previously, I used to call "Bathroom and Pacific" a complete work of art, and this time", "What Are You Laughing At", the album, can be said to be a continuation of Yin Yuke's concept of this art, and even from the perspective of completion, there are more upgrades. That is, the articulation between works is more coherent and fluid, and finally presents a complete structure.
The most important point of this is that Yin Yuke has undergone completely different changes in his musical role. Because in the last album, he only participated in the creation of a very small amount, and more was with the creative team to complete the direction and expression of the work.
But on this new album, Yin Yuke has become a full-time musician, dominating the important direction of the work from theme to expression. Coupled with the harmony and writing that dominate the music in the album, most of them are also completed by Yin Yuke, so "What Are You Laughing At" can better reflect the mirror image of Yin Yuke's soul.
Moreover, not only to reflect the sensitivity and emotions of the self with the works, but also the neuroticism that even belongs to wanton and crazy, due to the atmospheric design of the musician Chen Chen Chen chen's similar horror film, coupled with Yin Yuke's interpretation higher than singing, even let this album have a dynamic sense of drama, and even a sense of real-life drama.
From the bathroom song at the beginning of the last album to the knocking sound of this horror film, Yin Yuke's expression has also upgraded from the expression of personal emotions to the tension control of higher latitudes.
In terms of specific creation, this time Yin Yuke, in fact, has broken the traditional songwriting mode, text, melody and vocals, the expression in this album, has truly become one. Even works such as "Cold", "Be a Thief", "There's Something in the Closet" and so on no longer have clear main chorus boundaries, and the overall structure, like Alternative R&B, is completely emotionally dominant.
The biggest feature of this kind of creation is that the listener of the song has no idea what the singer's next sentence is, what direction it is, and the music is also filled with countless imagination spaces because of this mysterious extension. Works such as "Be a Thief" that integrates sighs into singing, works such as "There is Something in the Closet", "A Letter to the God of Sleep", "Reconciliation with the World", etc., form a more three-dimensional melodic depth through a large number of harmonies, and the processing of extending the vocal effect out of the musical atmosphere in "I, Finished", all make the work and the singer highly integrated.
The most direct embodiment of this integration is to change a singer to interpret these songs, and I don't even know where to start. This is also the biggest feature of Yin Yuke's album, these songs are his and will always belong to him. This is the real uniqueness, the uniqueness that cannot be copied.
Of course, the excellence of the album "What Are You Laughing At", in addition to the details of Yin Yuke's creation and expression, lies in its overall design of a higher latitude in terms of arrangement, design, series, and atmosphere creation. It is precisely because of this overall design that the album not only has the ingenuity of details, but also the macro ambition and ambition, and finally let Yin Yuke's imagination have a complete spiritual world export.
But on the other hand, although Yin Yuke's spiritual world is strange and sensitive, it is not completely isolated from the real world, which is exactly the difference between a singer-songwriter and a singer-songwriter, whether it is mysterious or really higher than life.
For example, like "All for you, okay?" "Enough is enough", "I'm really strange, strange", "I, it's over" these song titles, you can make people feel Yin Yuke's childish emotions, especially the strange broken sentence form, but also full of life impulses.
It is precisely because of this voice that originates from life that it is particularly empathetic and empathetic. It's just that for fans, no matter what, it is impossible to imagine that this expression, which was originally just emotional, was actually written into a song by Yin Yuke and used as a title. This is probably also the best example of a singer-songwriter who sublimates life into art.
Although the creative structure is full of uncertainty, when the listener faces Yin Yuke's works, he is often involuntarily dragged, pulled by those endless voices, and pulled by the simultaneous development of unexpected emotions and melodies. But these melodies are all good, and they go with the flow.
The melody of "I'm Strange, Strange" blends with the rhythm of nature, and the breath and rhythm are synchronized, brisk, relaxed and light. "All for you, okay?" In the voice of resentment, there is a beautiful and beautiful melody from beginning to end. "Reconciliation with the World" even if the harmony part of the extra points is removed, it is a very good folk song sketch, between low chants and shallow singing, there is sensitivity and tranquility, there is heartbeat and breathing, there is warmth and gentleness.
Finally, "What Are You Laughing At" is an album against the times. The biggest feature of this album is that it cannot intercept 15 seconds of clips from any work to please users of short videos.
Indeed, the musical text of "What Are You Laughing At" is more fragmented by the individual, but what Yin Yuke has done is precisely to fragment these fragments, with exquisite design, atmosphere and musical changes, thus completing a structure with a strong sense of wholeness, so that pop music can truly become artistic Art Pop through multi-dimensional ingenuity.
This should have been the goal of every musician and singer, but in this era of short videos, the result of this is that it has become another kind of music world because it has not "abided" by the 15-second agreement, and this degraded musical pursuit has to be said to be the regret of this era.
Fortunately, there are singer-songwriters like Yin Yuke who can ignore those rules, use immersive creations to restore an inner real world, and use their own talents and talents to form an artistic tension of individual narratives. It also makes people understand that listening to music should not be a quick decision within 15 seconds, but should be experienced more in a longer period of time, and in the era of fragmentation, feel the complete beauty of the work of art.
Just like Yin Yuke's album!