How pit is celebrity goods? Through the experience of a certain star in Shanghai, Cao Moumou, it may be clear at a glance, right? A small enterprise in Guangxi asked Cao Moumou to help bring goods, and the result was #200,000 to ask a star surnamed Cao to bring goods, and only 278 yuan was sold in March#, which is a bit miserable! Where is the millions of online hype that can bring goods at every turn?
Recently, the topic of celebrities bringing goods has become hot again. The reason is that a trading company in Nanning, Guangxi, which mainly deals in mini juicers, humidifiers and other haberdashery, asked Cao Moumou, a star under an Internet company in Shanghai, to bring goods live.
Because Cao Moumou has participated in many domestic costume dramas, he has a definite influence in the industry. Therefore, on January 9, 2022, the two companies signed a live streaming promotion service contract. The contract stipulates that Cao Moumou is responsible for live streaming and a commercial trading company in Nanning pays a service fee of 200,000 yuan.
The two parties agreed that before April 30, 2022, the sales of Cao's live broadcast room must reach 1 million yuan; If this is not met, a Shanghai network company will refund the live streaming service fee and pay 100% of the amount paid.
To this end, Guangxi Nanning Trading Company paid nearly 70,000 yuan in advance, and Cao Moumou brought goods for more than 3 months, and the sales volume was only 278 yuan. According to the agreement, Nanning Trading Company asked a Shanghai network company to refund the advance payment of nearly 70,000 yuan, but the other party refused.
For this reason, a commercial and trading company in Nanning, Guangxi, sued a Shanghai Internet company to the Xixiangtang District People's Court in Nanning City. A Shanghai internet company refused to appear in court, and the local court conducted the trial in absentia, and reported the outcome of the case on March 16.
The court held that "the contract between the two parties is legal and valid, and if a Shanghai network company fails to complete the live broadcast task as agreed in the contract, in addition to refunding the service fee of 69,722 yuan, it must also pay 69,722 yuan in liquidated damages." ”
From this point of view, this is another celebrity cargo rollover incident. This further illustrates that not all celebrities are suitable for bringing goods. Those who can really bring goods are not necessarily celebrities. Dong Yuhui, who is selected to the east, is really a rare master! Without two brushes, I can't really eat it.
It seems that on the delivery platform, fans are looking at the charm of the delivery master's own personality. Some product stars have not used it, but they want to rely on their own aura to attract everyone to buy? Apparently everyone didn't buy it either.
Good stars should have the most basic understanding of the product they bring, they don't recognize it, and expect to sell it to fans? No one is a fool, why spend that unjust money?
For the majority of celebrities, although it is fast to bring goods to money, but do you want to unscrupulously scrupulously scrupulously squirmish the wool of fans? You have to consider it from the perspective of fans, fans believe in stars, what is the picture?
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