Recently, China's box office market has been very unstable, with a number of Hollywood blockbusters and Chinese blockbusters released in turn, but so far, except for "Raging Monster", which has broken the box office, other movies have not been satisfactory at the box office. Some of these movies even have a good reputation, but the box office is still full of skin, and today I want to talk about such an embarrassing movie.
It is the movie "Frozen Mystery Case".
"Frozen Mystery Case" is a suspenseful horror film directed and written by Tang Yu and starring Wei Lun, Huang Miyi, Nie Ning, He Jing, Du Yi, and other actors, which was released in Chinese mainland on April 20, 2018.
The film tells the story of "escape room", "room escape" can be said to be a very important genre in speculative fiction, has given birth to many influential works, and received warm welcome from countless audiences, so "Frozen Mystery" was still quite expected at the beginning. The audience who watched the film after the release also reacted well, although it was not as good as those suspense classic works, but the film was still a sincere film, as director Tang Yu's first time directing suspense film testing, it is worth encouraging.
But unfortunately, the box office of the film is very dismal, the box office on the first day is only 99,000, it is less than 100,000, and the total box office in the 3 days of release is only 252,000, which is not as embarrassing as the box office of many blockbusters released for an hour.
In recent years, Chinese films have flourished, box office dark horses emerge in an endless stream, and many movies can still counterattack with strong word of mouth even if they do not have well-known stars to join, becoming box office dark horses. But personally believe that no matter how a movie always has some stars who can be called out by the public, many movies from the main creator to the cast do not have a public face familiar, some netizens said that such a movie reputation is no good and useless, when it is released, even the scheduling of films is a problem, and what about the box office outbreak?
No matter how good the film's reputation is, if you want to explode at the box office, there is no box office. And this film can only be said to be OK, but there is still a long way to go from the real word-of-mouth explosion, it seems that in recent years, Chinese films have not been able to be called "classic" suspense horror films, right?
According to this trend, the final box office of "Frozen Mystery" will not exceed 1 million, which is naturally a heavy loss for investors, which can be described as a loss.
So the question is, when will China produce a classic suspense horror film?