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Yang Ze: How startups can do marketing at low cost | The EClub Changemakers Club shares behind closed doors

author:36 Krypton

In October, EClub targeted the problems that all businesses encounter, "traffic" + "marketing". Entering the second half of 2019, the pressure brought by the economic downturn began to stand out, the Internet dividend continued to dissipate, the head company was shouting sinking every day, the concept of private domain traffic was frequently mentioned, and the online time of users in first- and second-tier cities was divided by the head company. Following the sharing of the 4 big coffee guests in September, the sharing time and content of the big coffee in October have also been hot, in order to help start-ups find living space in the cracks of the head company, as well as the initial low-cost marketing, as a heavy part of the "EClub Changemaker Club" "Financing Worry-free" rights and interests of 36Kr, at 8 pm on October 17 and 8 pm on October 24, 36Kr invited Mr. Yang Ze, marketing director of Qianmai Products, to bring us "How to do marketing at low cost for startups" The wonderful sharing helps the entrepreneurs of the early projects to directly hit the real needs of users.

Mr. Yang Ze is the marketing director of the former pulse product and the early team member of the pulse, and jointly launched the column "10 Marketing Thinking to Pry Humanity" with 36Kr, proposing a marketing model for start-up projects. Participate in the process of going from 0 to 1 in the workplace social app pulse. He has worked for Tencent, Baidu, Vanke and other companies. Lecturer at the University of International Business and Economics, everyone is a product manager, Tiger Sniff, techweb columnist. Consultant to early marketing agencies such as Youth Factory and The Forefront of Entrepreneurship.

Yang Ze: How startups can do marketing at low cost | The EClub Changemakers Club shares behind closed doors
Yang Ze: How startups can do marketing at low cost | The EClub Changemakers Club shares behind closed doors

"EClub Changemaker Club" aims to empower early-stage start-up companies with the help of 36Kr's 9 years of venture capital sources, help entrepreneurs solve various problems encountered in the development process such as networking, financing, growth, etc., let entrepreneurs see farther through the perspective of the media, and make entrepreneurs walk more steadily through the resource empowerment of the industrial chain.

The "EClub Changemaker Club" deeply polishes the rights and interests of members, provides early entrepreneurs with membership services in five major sectors: network connection, financing guidance, brand planning, personal growth, and media services, comprehensively helps the rapid growth of start-ups, and enables entrepreneurs to focus more on their core businesses through the empowerment of resources in the whole industry chain.

Yang Ze: How startups can do marketing at low cost | The EClub Changemakers Club shares behind closed doors

In the future, 36Kr will also invite more top institutional investors and entrepreneurs of star companies to bring wonderful private sharing to the members of the "EClub Changemaker Club" according to the four modules of entrepreneur growth. Stay tuned!

Yang Ze: How startups can do marketing at low cost | The EClub Changemakers Club shares behind closed doors

36Kr "EClub Changers Club" is continuing to be recruiting if you:

1. Be the founder or CEO of the company

2. The company is in the pre-Series B financing

Welcome to 36Kr [EClub Changemaker Club] and enjoy the long-term empowerment brought by 36Kr ecological resources.

The first phase of the settled members can enjoy

The first batch of recruitment prices are 3600 yuan / year

(Original price 8000 yuan / year)

Membership service is valid for one year, click here to register or scan the QR code below to register, we will review within 7 working days, after the review will be staff contact you.

Yang Ze: How startups can do marketing at low cost | The EClub Changemakers Club shares behind closed doors

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