© Mirror Entertainment Original
Wen 丨 Liang Jialie
Edited by 丨 in East China
"Too daring, too funny."
Each terrier is extremely accurate "Internet Physical Examination", on fire.
Every new variety show, iQiyi, which has no false hair, has won again.
In the "Annual Comedy Competition", it is not only "Internet Physical Examination" that pokes users. The "hair loss battle" staged by "Sanmao Defense Battle" was quipped by the audience "Good guys, you are monitoring my life", and the "sound and picture of "Single-Minded Use" are not synchronized, which also makes users "laugh".
In the past few years since the outbreak of comedy variety shows, the audience has seen all kinds of comedy variety shows, but the "Annual Comedy Competition" with a score of 8 points on Douban is still different.
Xu Zheng said in the program: "All the programs that come to participate in the competition actually represent the symbol of a new comedy. "This is not a lie, after watching the first issue, you will find that the "Annual Comedy Competition" is looking for the possibility of comedy outside the framework of traditional comedy, and it brings sketch comedy, comic talent, and various new genres that do not know how to define it to the audience.
From "China's New Rap" to "The Summer of the Band", from the "Fan Season" to the "Annual Comedy Competition", "innovation" has been engraved into iQiyi's variety gene.
In the "Annual Comedy Competition", iQiyi turned its spotlight to new comedians and diversified comedy genres. It is all-encompassing and precisely positioned, trying to take the audience to a new form of comedy and enter the new world of comedians.
In the midst of joy and absurdity
Showcasing "Human Truth"
Comedy is about the art of happiness and about the art of living.
We saw in the "Sanmao Defense War" in the first program that Zong Juntao, Yang Yuguang, and Qiang Dongdong incarnated as "the last three hairs on the master's body", strong and stubbornly guarding the "last piece of territory" on the master's scalp.
In the exaggerated and just right performance, dramatic plot design and stage narrative, the hair loss problems of contemporary people are presented in a humorous and witty form, which makes people laugh, and even Xu Zheng of the organizing committee is laughing with tears after watching it, calling out "insider".
This performance finally received the highest score in the first period. Perhaps, not all of them are bald in their youth, but with the increase of life pressure and work pressure, hair loss has become a major problem for contemporary people, and many young people have opened a protracted war with the development of detachment early, a central acid, and have been exhausted by the "Three Hairs Defense War".
In the widespread perception, the functional value of comedy is to "make people happy", and the audience uses pleasure and laughter to vent the boredom of life. According to this, what can amuse the audience is good comedy, but from the perspective of deep artistic value, "solemnity in harmony" is the highest state of comedy, that is, wrapping deep social issues in the shell of comedy, and the earliest origin of comedy, Komoidia (carnival song and dance drama), is the art of expressing serious themes in the form of burlesque.
From the first issue, many of the programs of the "Annual Comedy Competition" are deconstructing the lives of contemporary young people in a relaxed way, even the slightly nonsensical "Strange Neighbor on the Bus", which also carries the shadow of real life, making many social fears empathize.
The more realistic "Sanmao Defense War" and "Internet Physical Examination" naturally have a deeper resonance foundation. After all, in addition to hair loss, who in reality has not been bothered by Internet pop-ups, speed limits, advertising, advanced on-demand, etc., even Huang Bo admitted in the program that he was pit by IQ tests when surfing the Internet.
Among them, although the structure of "Internet Physical Examination" is relatively simple, it is described by Li Shi as "a cool drama in comedy", but it has the most core ironic spirit of comedy. Presenting the problems existing in the Internet industry in a comedy scene is essentially a reflection.
In Zhihu, an Internet practitioner commented on "Internet Physical Examination": "This program sounded a wake-up call for me in the Internet industry, and when the advertisements, pop-up windows, and payment models that I used to get along with appeared in the physical examination project in a realistic form, I realized how annoying these things are actually unbearable." ”
To care for social reality is to tap into the social energy that comedy possesses. Perhaps, with the spread of the program, in addition to this Internet practitioner, there will be more people to examine and think about it.
Art comes from life, comedy art is the same, "close to the truth of life" is the way to win comedy variety shows.
In the years of rapid development of comedy in China, the magnitude of comedy variety shows has increased, and the audience's requirements for comedy works have become higher and higher, and they are no longer moved by old-fashioned themes and laughs, which puts forward higher requirements for the creation of comedy variety shows.
Today, the "Annual Comedy Competition" gives a new theme breakthrough direction, that is, vision and eyes to life, from life to refine new issues, to find the way to the audience.
All embracing
Give comedy an equal stage
Comedy wants to make everyone happy, it is simple to say, but it is also difficult to say.
As the saying goes, it is difficult to reconcile, not to mention that in China, southerners and northerners have different aesthetics of comedy variety shows. A show that wants to harvest the laughter of all viewers is not just about finding resonance with universal issues.
In the "Annual Comedy Competition", the aesthetic styles of the five members of the organizing committee, or the judging criteria, are different, such as Huang Bo and Xu Zheng pay more attention to structure, skills, creative thinking, etc., while Yu Hewei cares more about logic, rhythm, style, etc.
People's aesthetics are subjective, and the level of laughter is also different, but in the first issue, Huang Bo, Xu Zheng, Yu Hewei all have their own more appreciated programs, because in the "Annual Comedy Competition", the comedy art is diverse.
On the unlimited stage of freedom, all the art of comedy has a place. Focusing on the theme of "Internet chaos" throughout the whole process, the "Internet Physical Examination" that wandered around in the audience's hi-spot made the audience can't help but be amused, and the more solemn performance form of "Sanmao Defense War" was also recognized.
Different styles focus on this variety show, and different genres also take turns, such as sketch comedy (sketch comedy), comic talent, clown drama, musical comedy, etc., which are rare in the past variety shows, many of which have begun to develop rapidly in the past year or two.
In the dialogue between the organizing committee and the comedians, in the interview session of the actors, the audience can basically have a clearer understanding of the origins and characteristics of these comedy types.
For example, from the performance of "Strange Neighbor on the Bus", it can be clearly seen that the two actors in the comic comedy need to play a more serious role and a funny stupid role respectively, and its performance form is similar to that of the counterpart, both of which emphasize one-stop and extremely fast speech speed.
From the popular science of Jiang Shimeng, Li Qiumeng, creative director Ah Qiu and others, the audience can also quickly understand the characteristics and techniques of sketch comedy and musical comedy, such as sketch comedy emphasizes short and fast, while musical comedy needs to grasp the switching time between "speaking" and "singing".
In the "Annual Comedy Competition", iQIYI's innovative stage creation is a blessing for the audience to understand these comedy genres. It can be seen that in the past, many of the actors in many comedy variety shows were "empty performances", but each program of the "Annual Comedy Competition" had a stage scene that matched it, such as a physical examination center, a home, a boxing gym, a comic style bus and so on.
The construction of the theme stage is a plus for the performance of comedians, because it brings an immersive sense of experience, a more intuitive and three-dimensional aesthetic feeling, which also facilitates the audience to better understand the somewhat unfamiliar comedy types such as sketch comedy, comic talent, and musical comedy, and experience their artistic charm.
In fact, daring to let multiple comedy genres such as sketch comedy, comic talent, and musical comedy appear in the program also requires courage for the platform. However, iQIYI seems to have not lacked courage and boldness in the field of original variety shows, from rap, band to comedy and other fields, iQIYI has been pushing some niche, but very innovative and vital art to the audience and the entire market.
Judging from the bullet screen, not every program in the first episode can be universally recognized, but each program has a different crowd preference. From the perspective of the audience, the all-encompassing "Annual Comedy Competition" is a multi-directional satisfaction for comedy audiences with different aesthetics, starting from the entire comedy variety market, this all-encompassing brings an injection of fresh blood.
Yu Hewei said on the show that participating in the "Annual Comedy Competition" is a very interesting experience, because he sees various types of comedy, all kinds of possibilities. That's exactly what iQiyi is exploring, which is to find new forms of comedy that support every comedy art equally.
The development of art should have blossomed. The times are changing, comedy is also changing, comedy variety shows should see new species outside of traditional comedy, and give them a stage for a hundred schools of thought, so that they can mature and go to the public in exchanges and collisions.
Let the spotlight be on comedians
Presenting the thousands of ecology of the comedy world
Nowadays, to do industry variety shows need to consider not only the audience, but also the industry itself, from "China's New Rap" to "The Summer of the Band", iQiyi is naturally the player who understands this logic the most.
So, in the inclusive tone of the "Annual Comedy Competition", iQiyi has cast the spotlight on the new comedians who have come to this stage, and it wants the audience to see not only comedy performances, but also the entire comedy world.
In the first program, Zhou Shiqi, Li Qiumeng and Cao Muzhi, who performed the musical comedy "The Voice of Father and Son", were hard to find tickets for their performances in the Asia Building, and their masterpieces "Apollonia", Xu Zheng, Li Shizhi and so on have heard about it. But rather than stay in comfort zone for a long time, they prefer to come to the "Annual Comedy Contest" for a pioneering experiment.
Even if the first performance was not widely recognized by the audience, in the face of frustration, they laughed and admitted that they would continue on the road of musical comedy.
Perhaps the comedy style they like is relatively niche and bizarre, the actors of "One Heart and One Mind" Zhang Youwei and Yan Peilun, although they have been in the comedy circle for many years, have never really emerged, even so, they still like comedy and want to do a good job.
Coming to the "Annual Comedy Competition" was the last chance they gave themselves, fortunately, they were recognized on the stage, and when the five members of the organizing committee gave the "direct promotion" rating, Zhang Youwei's red eyes flashed tears.
To push an industry and an art in front of the audience, it is not how good the form and value of it are, because the audience is emotional, when they see the inner world of thousands of practitioners in this industry, see their love and efforts, they will naturally empathize with it, and more deeply into it to feel the charm of art itself.
In many comedy variety shows, the camera has always chased comedians, and in the "Annual Comedy Competition", it also sets aside the shots for the screenwriters behind the scenes.
Zhang Youwei and Yan Peilun's "One Heart Is Not Used" was praised by many guests and audiences for its novelty, and when the camera was given to the screenwriter A Gin, she shared that the inspiration for the "sound and painting out of sync" in the show came from a college classmate who was "like running a program, unable to run two modules at the same time", and the creative details behind the stage were worthy of attention and seeing as much as the performance.
For comedy, an industry where the living environment is already difficult and the new people are seriously faulted, the attention to new comedians is particularly important.
From the introduction of the contestants at the beginning of the "Annual Comedy Competition", it can be seen that many new comedians are actually wearing several positions, not full-time comedy creators, such as Guo Dabao, who performed "Internet Physical Examination", who is not only a drama actor and a musical actor, but also a DJ and a singer.
Why are so few people doing comedy full-time? The answer is very simple, it is difficult to support themselves, in the context of domestic audiences have not yet formed the habit of large-scale theater viewing offline, many new comedians lack the opportunity to show up and rise, let alone income.
In the "Annual Comedy Competition", Zong Juntao, Shi Ce, Sun Tianyu, etc. are all newcomers who have appeared on the variety show for the first time, of which Zong Juntao is the idol of many comedians, but many viewers are not familiar with this "genius comedian", and young comedy newcomers such as Sun Tianyu lack attention. But fortunately, through the national channel of variety shows, they will be known and understood by more audiences.
After the performance of "The Voice of Father and Son", Huang Bo, who was creating a stage musical, showed his intention to cooperate with Zhou Shiqi, Li Qiumeng and Cao Muzhi, and Xu Zheng, who will be the manager of the Shanghai Lyceum Theatre, also issued his own invitation.
For these new comedians, iQiyi's "Annual Comedy Competition" is like a bridge, where as long as they are strong enough, they are likely to seize the opportunities brought by their comedians.
Comedy variety shows have developed for many years, but in the past two years, an obvious problem has arisen, that is, there are too many old faces and not enough new faces, which is indeed related to the fault line of newcomers in the comedy market, but the more so, the platform will spend more energy to tap those new comedians with potential and help these fresh blood gain a foothold in the market, because they are the core force of the future comedy world.
New topics, new genres, new focus points, in the end, there is only one way, behind this, the "Annual Comedy Competition" and iQiyi are looking for, which is the breakthrough of comedy variety shows, but also the continuous innovation of content and the long-term development of the industry.
Mirror Entertainment (ID: jingxiangyule) original article
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