"Technology makes the East more beautiful" Technology makes the East more beautiful, and Pechoin has worked tirelessly for this.
Recently, in the warm sun of early spring in Beijing, the press conference of scientific research strategic cooperation between Pechoin and Beijing Technology and Business University came to an end. It is understood that this time, Pechoin and Beijing Technology and Business University jointly released the scientific research results of "Research and Application of Skin Nature" and "Ginseng-Centella Asiatica Herbal Synergy", and signed a letter of intent for scientific research strategic cooperation and a strategic cooperation agreement for scientific and technological talents.
In fact, this scientific research cooperation with Beijing Technology and Business University (hereinafter referred to as "Beijing Technology and Business") is just a microcosm of Pechoin's redefinition of Chinese herbal skin care with technology. This also reflects that aiming to empower oriental plants and trees with modern technology, Pechoin is not only to strengthen brand endorsement, but also from the determination of domestic beauty brands to lead future breakthroughs with science and technology.
Cooperate with Beijing Industry and Commerce to consolidate the scientific research strategy
From the classic Little Blue Can, a household name, to becoming the master of oriental herbal skin care, Pechoin, with a history of 92 years, continues to shine in the competition cycle of the cosmetics market. On the one hand, Pechoin has always adhered to the Oriental way of gentle skin care, and is committed to integrating herbal culture with oriental aesthetics, and constantly creating products that meet the needs of consumers; On the other hand, based on accurate insight into the diversified needs of the new generation of consumers, Pechoin focuses more on scientific research and innovation, and is close to consumers with better product quality.
At the press conference, He Xiaohui, deputy general manager of Pechoin Group, said, "Scientific and technological innovation is the fundamental reason why Pechoin can be timeless and continuously win the love of consumers. Consolidate scientific research strength to provide consumers with high-tech, high-efficacy skin care products. Empowering oriental beauty with science and technology, and understanding every oriental woman with scientific research is the sincere heart of a century-old sparrow. "It is not difficult to see that adhering to scientific and technological innovation is the source of power rooted in the core of the Pechoin brand.
As we all know, as a national first-class undergraduate professional construction point for cosmetics and a scientific research base for cosmetics supervision, Beigong Commerce's scientific research strength is strong. At the press conference, Zuo Min, vice president of the Standing Committee of the Beijing Industry and Commerce Party Committee, also said, "As a leading brand of domestic products, Pechoin has achieved outstanding results in international science and technology platform cooperation, brand application transformation, and sales model innovation. It is hoped that in the future, with the complementary advantages of both parties in the field of cosmetics, the whole process of cosmetics can be taken as the main line of cooperation, and mutually beneficial cooperation can be carried out in an all-round and three-dimensional manner. ”
It is understood that as one of the earliest universities to open cosmetics majors, Beigong Commerce sends many talents to China's cosmetics industry every year. According to Pechoin, the signing of the contract with Beijing Industry and Commerce and the launch of talent strategic cooperation will take talent training as its own responsibility, build a reservoir of high-quality talents in the industry, and at the same time give full play to the platform advantages of leading cosmetics enterprises to become a booster for forging scientific research talents. In addition, the two parties will cooperate to build an internship base for cosmetics regulatory science students.
It can be seen that the cooperation concept of "gathering talents from all over the world and using them" will not only further enrich the strength of Pechoin's own scientific research talents, but also promote domestic cosmetics to the international stage to carry out technical and talent exchanges.
In ten years, read the true state of oriental women's skin
In fact, herbs are the core, science and technology blessing, Pechoin is not only a follower of scientific research, but also its brand heart for scientific research. At this press conference, Pechoin and Beijing Industry and Commerce jointly released the scientific research results of "Research and Application of Skin Nature" and "Ginseng-Centella Asiatica Herbal Synergy". It is understood that these two scientific research results have also been included and published by SCI journals "Technology and Health Care" and "Medical Frontiers" respectively.
Similarly, the achievement of scientific research results is by no means achieved overnight, but more the result of the concerted efforts of Pechoin and Beigong Commerce. As we all know, there are significant differences between the skin ecology of Eastern and Western women, and only in-depth research on Chinese women's skin can better understand the true state of Eastern women's skin. In the past 10 years, Pechoin has joined hands with Beijing Industry and Commerce to study the nature of skin for more than 3,000 days and nights, and has deeply tracked the "aging process of Oriental women's skin characteristics".
It is reported that Pechoin and Beijing Industry and Commerce embarked on a journey of nearly 30,000 kilometers together, and collected more than 5,000 Oriental women's skin conditions from 2013 to 2023, so as to analyze the aging trend of Chinese women's skin characteristics. Through the study of the apparent characteristics of the facial skin of Oriental women at different stages of aging, Pechoin found that there are huge differences between the skin of Eastern and Western women in more than 20 dimensions such as wrinkles, elasticity, skin tone and moisture. Finally, based on the change trend and key nodes of various skin indicators of wrinkle level, the skin aging of oriental women is divided into four stages: latent fluctuation period (18-30 years old), accelerated aging period (31-42 years old), rapid aging period (43-47 years old), and stable aging period (48-60 years old).
Pechoin believes that Chinese women at different stages of aging have different skin characteristics and skin problems. Various studies have shown that 26-31 years old is a critical stage of skin care, in addition to choosing suitable products for existing appearance problems, it is more important to uncover the invisible problems of this skin stage. Relevant researchers of the brand division of Pechoin Group said at the press conference, "In the process of skin nature research in this decade, we found that the aging curves of Eastern and Western women are completely different, and Oriental women are prone to cliff-like aging, so the key to anti-aging of Oriental women's skin lies in prevention." ”
Only by being close to consumers can we truly understand consumer demand. Through the "treatment before disease" and "precise repair" skin care solutions and high-efficiency products, Pechoin is bound to bring a better matching skin care experience for oriental women.
Continuing to cross the cycle, technology makes the East more beautiful
Walk on the road of beauty, study the mystery of beauty. It is precisely because of actively exploring the perfect integration of "efficient technology + oriental herbs" that Pechoin has been able to continuously present consumers with the brand's classics for 92 years. For example, the water-in-oil formulation technology of the 30s of the last century was applied to the cold cream that has been popular so far; In the 80s of last century, hydrolytic active technology was applied to super explosive pearl paste; In 2008, technology and oriental herbs were combined to create the "natural non-irritating Pechoin Herb" that continued to sell; In 2020, Pechoin upgraded its overall strategy to "new herbs with science and technology", and through deepening cooperation with global biotech giant Merck of Germany, launched the anti-aging product Pechoin Frame Face Repair Series, which is popular with consumers.
It is understood that Merck, as a global pharmaceutical and chemical company with a history of 350 years, has not only established stable cooperation with Pechoin, but also a long-term partner of L'Oreal, Estée Lauder and other leading beauty companies. The Pechoin Frame Light Wrinkles Repair Series is a representative product of the strategic cooperation between Pechoin and Merck of Germany. The core ingredient in the series, ProVTA® ®, is an herbal active ingredient with powerful anti-aging properties.
In addition, Pechoin and the American raw material giant Ashland Ashland jointly created a biofunctional component concentrating factor through genetic botanical biomimetic technology. It is understood that the active peptides in the concentrated light factor have the ability to enhance proteasome activity, improve the degradation of damaged proteins, and repair damaged skin. At the same time, Pechoin also cooperated with Carl Lintner, the father of Shengfu, and Merck of Germany, by combining Eastern and Western anti-aging countermeasures, to accurately target anti-aging, improve muscle rhythm, and the scientific combination of "4 peptides" + Ectoin, tailor-made hard core anti-aging products for Oriental women's skin Pechoin Initial Revitalization Series.
Because Pechoin insists on empowering the beauty of the East with science and technology, it has continuously launched excellent products and successively won the IFSCC conference award honor, which is known as the "Nobel Prize in the cosmetics industry". According to the "2022 Global Top 50 Most Valuable Cosmetics Brands List", Pechoin improved its ranking from last year, successfully surpassing international brands such as Maybelline, Clarins and SK-II to jump to 14th place. This reflects the recognition of Chinese beauty brands by international institutions.
The reason why Pechoin has successfully traversed the life cycle of brand development is ultimately due to its deep insight into scientific and technological innovation and the tenacity to innovate. Because of this, while constantly completing the reshaping of its youthful image, Pechoin continues to write brand power with science and technology and creates high-quality domestic cosmetics. This unswerving spirit of scientific and technological enterprising spirit will also lead domestic beauty brands to a larger stage.
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