On the evening of October 14th, the 12th China Three Gorges International Tourism Festival, with the theme of "Magnificent Yangtze River, Poetry and Painting Yichang", opened at the Yichang Olympic Sports Center Gymnasium.
During the tourism festival, more than 30 activities in 7 categories will be held, including cultural performances for the benefit of the people, the rotating chairman meeting of the Three Gorges Regional Tourism Cooperation between Eyu and Chongqing, the Piano Concert of the Three Gorges Dam, cultural tourism activities, economic and trade investment promotion activities, cultural tourism marketing activities and publicity and promotion activities.
After the opening ceremony, a large-scale music poetry and painting cultural performance was held jointly created by well-known artists in china and Yichang literary and art workers. The performance was directed by Qin Xinmin, general director of the Central Radio and Television Corporation, and Wu Jun, a well-known director of CCTV, and invited international piano master Li Yundi, national first-class actor Lei Jia, national well-known film and television performance artist Tang Guoqiang, famous film and television performance artist Xu Wenguang and other heavyweight guests to the scene, as well as famous singers Lu Jihong, Li Yugang, Yunduo, Wang Zhengliang, Ulantuya, Yunfei, Shi, "Xin Orchestra", Oriental Mythology, Shi Peng, Li Long and other popular singers to sing, bringing an unparalleled audio-visual feast.
Yichang's first indoor cultural tourism performance work "Yichang Story" will be publicly premiered, and the city image promotion song "Yichang" will also be officially launched. This year is the 100th anniversary of the founding of the Communist Party of China, and this year's tourism festival will comprehensively display Yichang's profound cultural heritage, beautiful landscape scenery and good style of reinvigorating and enterprising after the epidemic through a series of activities, fully display the unique charm of Yichang as the city of Chinese piano and the city of Chinese poetry, and fully express Yichang's determination and confidence in building a world famous tourist city. Paying attention to the empowerment of the people is another feature of this year's tourism festival. Launched a series of cultural activities to benefit the people, such as the "Cultural Tourism Drama" exhibition and performance, the Three Gorges Dam Piano Concert, etc., and carried out activities such as the Grand Prix of Country House Design and the selection of the most beautiful inns (homestays).
At the same time, combined with the creation of a national model city of civilization, in accordance with the requirements of "green, clean, smooth, bright and beautiful", we will promote construction and development with thrift, and continuously improve the happiness index of Yichang citizens. Combining innovative festivals with urban marketing, we will plan and launch unique brand activities such as the Three Gorges Dam Piano Concert, and perfectly integrate the "Heavy Instrument of the Nation" Three Gorges Dam with the "City of Chinese Pianos" city brand marketing. Invite more than 100 mainstream media, editors-in-chief of national party media and internet celebrities to carry out promotion, invite central enterprises, provincial enterprises, well-known private enterprises and listed companies with the intention of investing in Yichang to invest in Yichang, and let the festival activities become the business card of the city, the platform for attracting investment, the grand event of the enterprise, and the people's festival.
During this year's tourism festival, a series of cultural and tourism activities will also be held, such as the "Vibrant Yichang New Youth" lawn concert, the "Most Memorable is Yichang" Three Gorges Intangible Cultural Heritage Week, the Three Gorges Food night market festival, and the exhibition of folk arts and crafts. The China Three Gorges International Tourism Festival is a national festival approved by the state, which is held in turn between Hubei and Chongqing, and has been held for 11 sessions so far. Among them, Yichang hosted 5 sessions.
Through the joint efforts of Hubei and Chongqing, the China Three Gorges International Tourism Festival has become a bright business card for displaying cultural tourism resources along the Three Gorges of the Yangtze River, a bridge platform for promoting exchanges and mutual learning and open cooperation, and has won the wide attention of tourists, travel merchants and merchants at home and abroad.
Yang Shengquan, a reporter from the Three Gorges Branch of the Chongxin Group