Recently, the statistical agency Counterpoint released the "2022 Global Smartphone Sales Statistics Report" and announced the specific models of the top ten sales.
Not only that, but it also announced the global sales ranking of the top 10 best-selling models for the first month.
As shown in the figure above, from the ranking point of view, Apple won 8 places in the Top10, and the remaining two were won by Samsung, which were 4th and 10th. Among all the domestic machines, none of the mobile phones can make the list.
In fact, the total sales of domestic mobile phones is not low, and among the top 5 mobile phone brands in 2022, domestic mobile phones account for 3 places, which are three, four, and five, which are Xiaomi, OPPO, and VIVO.
So why can't you get even a place in the top 10 bestsellers? In my opinion, behind this, in fact, the fig leaf of domestic machines has been lifted, that is, the sales of domestic mobile phones, but relying on the sea of machines, there is no explosion.
Why is it said that Apple only released one mobile phone a year in the early days, then became 2, then became 3, 4, even now, basically only 4 mobile phones are released a year, occasionally SE release year, add up to 5 mobile phones.
But the mobile phones released by Apple, the models are all explosive, every time in the global sales Top10 list, can be on the list of more than 5 models, year after year, it can be seen that each one is deeply loved by consumers, especially Apple on the list are all high-end machines.
Samsung releases more phones every year, compared to Apple, at least more than 20 phones a year.
But in contrast, there are more domestic machines, general brands plus sub-brands, mobile phones released a year, many of which exceed 50, all kinds, high, medium and low grade, several press conferences can be held every month ...
Relying on the tactics of the sea of machines, and then relying on China, the world's largest market, the total sales eventually entered the top 5 in the world, and if only a few mobile phones are released a year like Apple, sales will be miserably low.
And what are the consequences of releasing numerous mobile phones? That is, the research and development cost of mobile phones is high, and because the scale is not large, the cost of sharing is also high, and finally the profit of mobile phones becomes low, which is why the profit of domestic mobile phones is low.
It can be seen that if domestic machines want to really PK with giants such as Apple and Samsung, they must create high-quality mobile phones and explosive mobile phones, rather than relying on machine sea tactics to pile up sales.