Spring is approaching, has your heart arrived? CRUSH Collection 2023 Pre-Spring & Spring/Summer Collection is officially unveiled, creating a "heartbeat" for you!
This season, the CRUSH Collection focuses on this group of urban women, discovering their passionate resonance with urban life and the emotion of dressing every day.
Elegant with playfulness, modern without losing the classic - CRUSH Collection's signature visual aesthetic continues this season, while upgrading the texture and color scheme: vintage intarsia, simple contrast, French stripes, delicate cutouts and other design languages refresh the senses of spring and summer, and exude the excitement of the revival season!
The CRUSH Collection Spring/Summer 2023 series of advertising campaigns was released for the first time at the same time. Set in Stockholm, the fashion capital of Northern Europe, the team of leading visual production from Sweden captures the energy of the new season under the lens, focusing on the "heartbeat coming" narrative among urban women.
(CRUSH Collection Spring/Summer 2023 Campaign)
Romantic coloring, retro cinematic relaxation atmosphere comes naturally, accompanied by brisk drums, they rotate through the tall buildings, stroll the sunset streets, meet dates, enjoy themselves alone in cafes, immerse themselves in artistic reflections, or have a drink with friends, on the way to a dressed party... Every scene inspires the style, spilling a heart-pounding group portrait of women.
(CRUSH Collection Spring/Summer 2023 Campaign)
In the busy rhythm of the city, who doesn't want to have a close partner? In the advertising campaign, they always have CRUSH Collection with them, the light and soft spring and summer fabrics float with the wind, and every casual touch is a comfortable and skin-friendly imagination, adjusting the current outfit with the pace, playing with the variety of colors of spring and summer, seamlessly matching multiple scenes.
(CRUSH Collection Spring/Summer 2023 Campaign)
Interesting and genuinely asked questions is CRUSH Collection's heartfelt words with them.
”My date should see me now.” This playful confession conveys the confidence of wearing the CRUSH Collection; ”But the question is, dinner or cocktail?” A funny attitude full of modern life; ”The best medicine is you. And espresso.” It is the spiritual epitome of the cosmopolitan lifestyle, and it is also a tacit portrayal of female friendship.
(CRUSH Collection Spring/Summer 2023 Campaign)
Almost all of this season's pieces are made from 100% natural fibres, while nearly 60% of the styles are made with OEKO-TEX® and RWS certified yarns. In terms of fabric selection and circular design, the CRUSH Collection is in line with the overall requirements for sustainability put forward by the entire industry.
The Pre-Spring & Spring/Summer 2023 collection and advertising campaign try to capture the highlights of every woman's life in the metropolis, as well as the flashing moments that resonate with the stylish design of the CRUSH Collection, composing a relaxing and sincere "Heartbeat Come" music.
Produced by: Nineties Studio
Photo by Pelle Lannefors
Videographer: Oliver Bampfylde
Stylist: Michelle Consoli
模特:Magda W. Selassie, Fanny Chougoi Eriksson, Filippa Järnebratt